

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Jul 23, 2019 • 25min
Episode 081: Baird & Warner CEO's Statement, Millennials Paying Mortgages, & Podcast Reviews
This week on The Real Word, Byron Lazine and Nicole White discuss the bold statement made by Baird & Warner CEO, a big shift in numbers for millennial homeowners, and the remaining podcast reviews.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: Steve Baird, CEO of the 160-year-old brokerage based in Chicago, made a bold statement: ‘The buyer should pay the buyer agent.’ We wonder how agents at Baird & Warner feel about this. Read more: bit.ly/bairdwarnerceo
Racket 2: More millennials are becoming homeowners without the help of parents or roommates, according to a survey conducted by Redfin. Take a look at the change in numbers here: bit.ly/millennialhomebuyer
Racket 3: Finishing up the last of the podcast reviews before the Inman Innovator Awards are announced this week! For a full list of the finalists, go here: bit.ly/inmaninnovatorlist
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Jul 16, 2019 • 20min
Episode 080: Realogy Sues Compass, Redfin-Opendoor Partnership & Housing Market Shift
This week on The Real Word, Byron Lazine and Nicole White discuss the lawsuit Realogy filed against Compass, an iBuyer partnership between Redfin and Opendoor, and a bad market shift for buyers.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: Realogy filed a complaint against Compass over unfair business practices and illegal schemes. Are there too many assumptions in this lawsuit? bit.ly/realogysuescompass
Racket 2: The newest iBuyer partnership is between Redfin and Opendoor. Read about their plans here: bit.ly/redfinpartnerswopendoor
Racket 3: It is predicted the housing market is about to shift in a bad way for buyers. Byron and Nicole discuss what they are seeing in their own market. What is happening in yours? bit.ly/badmarketshift
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Jul 9, 2019 • 25min
Episode 079: US Broke Purplebricks, Life Outside of Real Estate, Tom Ferry Podcast
This week on The Real Word, Byron Lazine and Nicole White discuss the downfall of Purplebricks, life outside of real estate, and a review of the Tom Ferry Podcast Experience.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: The US market officially broke Purplebricks. Former employees speak about the downfall here: bit.ly/usbrokepurplebricks
Racket 2: Real estate agents often feel like they can never turn off. Byron and Nicole take a look at ten ideas for self-care. Find the full list here: bit.ly/10stepsforbalance
Podcast Review: Byron and Nicole review the Tom Ferry Podcast Experience as part of their Inman Innovator Awards finalist reviews: bit.ly/tfpodcastexp
Find the full list of Inman Innovator Award finalists here: bit.ly/inmaninnovatorlist
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor
Watch The Rackets on Instagram:
instagram.com/therackets

Jul 2, 2019 • 18min
Episode 078: Inman Innovator Finalist Podcast Reviews: 1 of 3
This week on The Real Word, Byron Lazine and Nicole White review three nominees from the Inman Innovator Awards finalists.
Listing Bits with Greg Robertson: bit.ly/listingbitspodcast
Gradually...Then, suddenly! With Russ Cofano: bit.ly/graduallysuddenlypodcast
Kevin and Fred’s NEXT LEVEL Podcast: bit.ly/kevinfredpodcast
Find the full list of finalists here: bit.ly/inmaninnovatorlist
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor
Watch The Rackets on Instagram:
instagram.com/therackets

Jun 25, 2019 • 18min
Episode 077: Housing Shortage, Agent Summer Checklist, & Podcast Reviews
This week on The Real Word, Byron Lazine and Nicole White discuss a future housing shortage, a summer checklist for luxury agents, and podcast reviews.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: In a “homebody era,” some people are predicting there will be a housing shortage for years. Read the article here: bit.ly/homebodyhousingshortage
Racket 2: Byron and Nicole take a look at five tips for real estate agents during summer. What are your thoughts on the checklist? bit.ly/reagentsummerchecklist
Racket 3: Byron and Nicole will be reviewing industry podcasts leading up to the Inman Innovator Awards. Which real estate podcasts are a must watch? bit.ly/inmaninnovatorlist
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Jun 20, 2019 • 24min
Episode 076: Realtor Lawsuit Update, Single Family Zoning, & No Front Door
This week on the real word, Byron Lazine and Nicole White discuss the new amendments to the Realtor lawsuit, moving away from single-family zoning, and a house without a front door.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: The major class-action lawsuit against NAR, Realogy, KW, RE/MAX, and more has new amendments. Read what is new: bit.ly/relawsuittakesnewturn
More on the lawsuit from CNN: bit.ly/shrinkingcommissions, bit.ly/whypayrealtors
Racket 2: Do zoning regulations need to be altered? A single-family home used to be the American dream, but that may be a thing of the past. Read more here: bit.ly/singlefamilyzoning, bit.ly/nytimessinglefamilyzoning
Racket 3: A house without a front door hit the market in Atlanta for $1.25M. Is this a racket? bit.ly/nofrontdoor
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor
Watch The Rackets on Instagram:
instagram.com/therackets

Jun 11, 2019 • 16min
Episode 075: Inman Innovator Awards, Realtor.com CEO Exits, & Retirement Savings
Byron Lazine and Nicole White share their word on current industry real estate topics and news.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: Exciting news this week, as Byron and Nicole learned The Real Word is a 2019 Inman Innovator Award finalist! Let us know in the comments if you think The Real Word should win :)
Read more about the Inman Innovator Awards: bit.ly/inmaninnovatorfinalists
See the full list of finalists here: bit.ly/inmaninnovatorlist
Racket 2: After five years, the CEO of Move, Inc. (operator of realtor.com) is stepping down for a position in another industry. Read the article here: bit.ly/realtorceoexits
Racket 3: Is real estate a poor retirement investment? Byron and Nicole share their thoughts on this article: bit.ly/reretirementinvestment
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Jun 5, 2019 • 13min
Episode 074: Uber Drivers Scout Homes, Future is a Consumer Model, & Agent Signing Bonuses
Byron Lazine and Nicole White share their "word" on current industry real estate topics and news.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: Real estate investors can hire drivers to look for leads on investment properties. Drivers pin properties with the potential for investors. Read more here: bit.ly/uberdriversfliphomes
Racket 2: The future of real estate is a consumer-based model. Find out what real estate professionals predicted at Inman Disconnect 2019: bit.ly/futureofreconsumers
Racket 3: Realogy CEO doesn’t believe in signing bonuses; is that because they are in massive debt? bit.ly/agentbonuses
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

May 29, 2019 • 19min
Episode 073: Homeownership Due to Rise, Wealthy Migration, & Realogy Stock
Byron Lazine and Nicole White share their "word" on current industry real estate topics and news.
Racket 1: With an aging population, homeownership is likely to rise. Will people living longer and more millennials buying create the perfect storm for homeownership? Read more here: bit.ly/homeownershiprising
Racket 2: As the wealthy move out of Northern States, Florida is benefitting from top economic gains. Find out which states are losing the most: bit.ly/fltopseconomicgains
Racket 3: Realogy’s stock has collapsed over the past five years. CEO is looking into reducing the biggest expense for the brokerage: office space for bit.ly/realogystock
Subscribe to our channel: bit.ly/realwordsubscribe
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

May 21, 2019 • 21min
Episode 072: RE/MAX & Redfin Ending, Best Places to be an Agent & Amazon's Tiny Home
Byron Lazine and Nicole White share their "word" on current industry real estate topics and news.
Racket 1: Just two months after partnering up, RE/MAX and Redfin have ended their deal. This came after Redfin announced their new Redfin Direct Service that will let consumers make offers without an agent. Read more here: bit.ly/endofpartnership
Racket 2: Do you live in one of the best places to be a real estate agent? WalletHub compared more than 170 cities across 19 indicators of a healthy real-estate environment. Find out if your location made the list: bit.ly/bestplacesforagents
Racket 3: Amazon has a do-it-yourself tiny home that instantly sold out. Would you live in a tiny house? bit.ly/amazontinyhome
Subscribe to our channel: bit.ly/realwordsubscribe
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine
instagram.com/nicolewhiterealtor
Watch The Rackets on Instagram:
instagram.com/therackets


