The Real Word

This week on The Real Word, Byron and Nicole discuss rules for pricing properties, Compass, WeWork, and Zillow.  Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: Are the rules for pricing properties changing? According to this article, prices should end in multiples of $10K. Read more here: bit.ly/pricingproperties Racket 2: Will Compass become a publicly-traded company or follow the same fate as WeWork? bit.ly/compasswework Marketeer: Is it any surprise that Zillow would be named a Marketeer of the Week? Byron and Nicole share notes from a private meeting.  Do you have a marketing piece we should know about? Let us know! Connect with Byron + Nicole on Instagram:
 instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets

This week on The Real Word, Byron and Nicole share their thoughts on open houses, the best time of year to buy a home, and the iPhone 11.  Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: Are open houses worth your time? Byron and Nicole discuss the value of both mega open houses and regular weekend open houses. Read more: bit.ly/areopenhousesworthit Racket 2: Some say this week is the best week to buy a home. But that may depend on whether you are looking for a great deal or more inventory. Read the article: bit.ly/realestateblackfriday Marketeer: This week’s Marketeer is not a person or team…it’s the newest iPhone.  Do you have a marketing piece we should know about? Let us know! Connect with Byron + Nicole on Instagram: 
instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets

This week on The Real Word, Byron Lazine and Nicole White take a quiz to see if they are ready to exit real estate (hint: they have some work to do). They also discuss Offerpad’s new program to expedite closings, and new rules for marketing luxury properties.  Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: Are you psychologically ready to leave real estate? Take this quiz on Inman to find out: bit.ly/exitingrealestate Racket 2: Offerpad is piloting a program that will allow cash buyers to close in 24 hours: bit.ly/closein24hours Marketeer: This week’s marketeer breaks down how to market luxury real estate: bit.ly/luxuryremarketing Do you have a marketing piece we should know about? Let us know! Connect with Byron + Nicole on Instagram:
 instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets

This week on The Real Word, Byron Lazine and Nicole White share their thoughts on the relationship between Wall Street and Real Estate, places charging high game day rents, and a listing video that helped close a record sale.  Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: The relationship between Wall Street and Real Estate is a rocky one, according to Brad Inman. Read more here: bit.ly/wallstreetrealestate Racket 2: People are willing to pay more for rents on game day. Find out the top seven places with the highest game day rents: bit.ly/gamedayrents Marketeer: Tim Smith produced the video of the year in real estate with “Teach Me How to Duffy.” Not only that, but it helped secure a record-breaking sale: bit.ly/duffyhousesells Do you have a marketing piece we should know about? Let us know! Connect with Byron + Nicole on Instagram:
 instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets

This week on The Real Word, Byron Lazine and Nicole White share their thoughts on Redfin publishing buyer agent commissions, agents leaving Coldwell Banker, a Marketeer and a Not-so Marketeer. Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: Redfin is now publishing buyer agent commissions with its listings. Is this transparency a benefit? Read more here: bit.ly/publishedcommissions Racket 2: If a brokerage isn’t willing to get behind its agents' brands, then the agents will leave. Just ask Coldwell Banker: bit.ly/agentsleavecb Marketeer: These brokerages are becoming ingrained in their local communities: bit.ly/brokerageincommunity Not-so Marketeer: A sex photo mishap? This realtor got his pictures mixed up: bit.ly/realtorpics Do you have a marketing piece we should know about? Let us know! Connect with Byron + Nicole on Instagram: instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets

This week on The Real Word, Byron Lazine and Nicole White discuss the resale of “Fixer Upper” houses, a Beverly Hills agent accused of burglarizing homes, and agents who find homes for puppies (as well as people). Subscribe to our channel: hbit.ly/realwordsubscribe Racket 1: Chip and Joanna’s “Fixer Upper” is massively popular, making homeowners believe they can mark up the price when they list the house for sale - as much as 75% above market value. Read more about why these homes are proving difficult to sell: bit.ly/fixerupperprices Racket 2: Do you know who is entering the houses you list for sale? This Beverly Hills agent is being accused of burglarizing homes and taking more than $500,000 from celebrity homes. bit.ly/agentburglarizinghomes Marketeer: If you love something, make it your niche! These dog-loving agents teamed up with an Animal Adoption Agency and are bringing foster dogs to showings. bit.ly/agentsfindpuppies Do you have a marketing piece we should know about? Let us know! Connect with Byron + Nicole on Instagram:
 instagram.com/byronlazine instagram.com/nicolewhiterealtor Watch The Rackets on Instagram: instagram.com/therackets

This week on The Real Word, Byron Lazine and Nicole White discuss two rackets and this week’s Marketeer.  Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: With talk about a recession looming, agents and clients alike are wondering what will happen to property prices. Byron and Nicole take a look at the data from the past four recessions and discuss how a recession differs from a housing crisis. Read more here: bit.ly/reineconomicslowdown Racket 2: Keller Williams partners up with Offerpad to roll out Keller Offers, an iBuyer platform that will allow agents to represent both sides of the deal. bit.ly/offerpadandkelleroffers Marketeer: Sean Cochran created a Realtor Parody that is going viral, showing that creating a brand is part of the real estate industry. Read about it here: bit.ly/agentparodyremag  Watch the video: facebook.com/watch/?v=675416146218728 Do you have a marketing piece we should know about? Let us know! Connect with Byron + Nicole on Instagram:
 instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets

This week on The Real Word, Byron Lazine and Nicole White discuss why Zillow is not in trouble despite losing money on homes sold, why iBuyer platforms cost sellers money, and Oregon’s stance on single-family zoning.  Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: Zillow lost $2,916 on every home it sold in Q2, on average. But this is a small price to pay for what they are gaining. Read more here: bit.ly/zillowlosingmoney Racket 2: A new study shows that using an iBuyer platform can cost sellers up to 15% of the home value - more than it costs to use an agent. bit.ly/ibuyerscostsellers Racket 3: Oregon is the first state in the country to get rid of single-family zoning. What could this mean for housing in cities? bit.ly/ORendssinglefamzoning Magical Marketing Moment: The House that Social Media Built! With the completion of the 7th house, The House that Social Media Built threw an incredible Mega Open House. facebook.com/thehousethatsocialmediabuilt Connect with Byron + Nicole on Instagram:
 instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets

This week on The Real Word, Byron Lazine and Nicole White discuss a new lawsuit against NAR, real estate coaching, and homebuilders entering rent-only communities.  Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: A former RPR property database contractor is suing NAR. Is NAR spending too much time and money on building software? bit.ly/narcontractorlawsuit Racket 2: Is real estate coaching broken? bit.ly/recoachingbroken Racket 3: More homebuilders are focusing on single-family rental homes. Read about Taylor Morrison’s move into this type of development here: bit.ly/homebuildertrends. Take a look at Taylor Morrison’s Instagram: instagram.com/taylormorrisonhomes **Bonus Marketing Win: bit.ly/zillowhousefire Connect with Byron + Nicole on Instagram:
 instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets

This week on The Real Word, Byron Lazine and Nicole White discuss Amazon’s partnership with Realogy, the accuracy of Zillow Zestimates, and the top cities for bachelors. Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: It was only a matter of time. Amazon and Realogy have partnered up to introduce TurnKey, a new platform for buyers. Learn more about the partnership here: bit.ly/amazonandrealogy Racket 2: When is the last time you looked at your Zestimate? Glennda Baker LeBlanc shared her thoughts on Zillow Zestimates, and why the numbers change: bit.ly/zillowzestimatesgames Racket 3: Not a final contender on the Bachelorette? No problem. Here are the top cities for bachelors, according to Realtor Magazine:  bit.ly/topcitiesforbachelors Connect with Byron + Nicole on Instagram:
 instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets