

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Dec 10, 2019 • 20min
Episode 101: 2020 Predictions & How to Crush Market Updates
This week on The Real Word, Byron and Nicole discuss housing market predictions, industry changes coming in 2020, and a Marketeer who crushes monthly market updates.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: Six economists predict the 2020 housing market. Read more here: bit.ly/2020housingpredictions
Racket 2: Brad Inman shares his foresight for the real estate industry. What do you think will happen in 2020? bit.ly/2020industrychanges
Marketeer: Monthly Market Reports don’t have to be boring! Bob Hamrick and producer Tamara Foote prove this with the monthly Las Vegas Real Estate Report. Watch it here: bit.ly/marketeer101
Who else deserves to be a Marketeer? Let us know!
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Dec 6, 2019 • 17min
Episode 100: The 100th Episode Special
This week on The Real Word, Byron and Nicole celebrate 100 episodes with questions from viewers and former guests.
Ful the full show, including a take on the newlywed game (Racket style), watch on YouTube: http://bit.ly/therealword100
Thank you to the following who sent in videos for the show!
The Broke Agent: https://www.instagram.com/thebrokeagent/
Harry Moore: https://www.facebook.com/HarryMooreRealtor/
Melannie Hay:https://www.instagram.com/melanniehay/
Tom Ferry: https://www.instagram.com/tomferry/
Shout Outs:
Thanks for the trophy, Coach Jason Farris! https://www.instagram.com/jasonjfarris/
Tom Toole, Philadelphia Realtor & Team Lead https://www.instagram.com/tomtoole3rd/
Josh Rubin, NYC RE Broker & Team Lead https://www.instagram.com/joshsellsny/
Suave, cameraman behind the scenes http://bit.ly/suave_ski
Thank you to all who watch, comment and share. Stay tuned for the next 100!
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
https://www.instagram.com/therackets

Nov 26, 2019 • 24min
Episode 099: Zillow's Dream Experience, Baby Boomers Sell Homes + a new Marketeer
This week on The Real Word, Byron and Nicole discuss Rich Barton’s dream, an influx of baby boomers selling homes, and a new Marketeer.
Racket 1: Rich Barton discussed Zillow’s vision of creating a home trade-in experience. Read more here: bit.ly/hometradeinzillow
Racket 2: With baby boomers expected to sell homes in the coming years, are millennials prepared to buy? bit.ly/babyboomerssellhomes
Marketeer: Byron and Nicole announce the winner of last week’s vote, and introduce a new Marketeer, Ben Nemec. Watch his videos: bit.ly/rwmarketeerbn
Last week’s Marketeer videos:
Old Town Realtor Rap: bit.ly/realtorrap
Chi Actually: bit.ly/chiactually
Who else deserves to be a Marketeer? Let us know!
Check out Suave’s work!
bit.ly/suave_ski
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Nov 20, 2019 • 20min
Episode 098: New Pocket Listing Policy, Future of Open Houses + a Marketeer Vote!
This week on The Real Word, Byron and Nicole discuss the policy the NAR overwhelmingly approved, the future of open houses, and two new marketeers.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: The Clear Cooperation Policy requires brokers to list properties within one day of marketing to the public. Is this NAR vs. Compass? Check out these links for more info:
Inman article: bit.ly/narapprovespocketlisting
MRED Infogram: bit.ly/mredinfogram
Interview with BrightMLS Chairman: bit.ly/brightmlsinterview
Racket 2: Agents have differing opinions about holding open houses. Will future technology eliminate the need to visit the house? bit.ly/futureofopenhouse
Marketeers: Two Marketeers this week! Both of these videos were sent to us. which do you like best? Watch them here:
Old Town Realtor Rap: bit.ly/realtorrap
Chi Actually: bit.ly/chiactually
Who else deserves to be a Marketeer? Let us know!
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Nov 12, 2019 • 12min
Episode 097: Realogy to Sell Cartus & Airbnb's New Safety Measures
This week on The Real Word, Byron and Nicole discuss Realogy’s decision involving Cartus and Airbnb’s new security measures.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: Realogy is set to sell Cartus fro $400M in efforts to streamline the company. How will this affect agents? bit.ly/realogysellscartus
Racket 2: A house party shooting is causing Airbnb to make major safety changes. Read about the changes here: bit.ly/airbnbsafetychanges
Who deserves a Marketeer shoutout? Let us know!
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Nov 5, 2019 • 22min
Episode 096: Your Zillow Unlock Comments, Opendoor Security, & 2019 Stats
This week on The Real Word, Byron and Nicole discuss agent comments about Zillow Unlock from episode 095, security issues with Opendoor listings, and T360’s 2019 Q3 Highlights.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: We dive into some of the discussions agents started having about Zillow Unlock from episode 095. Watch now: bit.ly/therealword095
Racket 2: An Opendoor listing in Phoenix was the site of a drive-by shooting, where five teenagers were shot. Read the article here: bit.ly/opendoordriveby
2019 Stats: T360 released statistics for the first three quarters of 2019. The total funding for 2019 has already surpassed 2017 and 2018 by over 20%.
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Oct 30, 2019 • 20min
Episode 095: Zillow Unlock & Rich Barton's Reasoning behind iBuyer
Rich Barton, Co-founder and CEO of Zillow, discusses the innovative strategies and customer-centric decisions behind Zillow Offers on The Real Word podcast. Topics include Zillow Unlock takeaways, creating a better client experience, and the impact on buyer's and listing agents.

Oct 22, 2019 • 20min
Episode 094: Agent Cutting, American Dream Mall, & Compass' Marketeer Moment
This week on The Real Word, Byron and Nicole discuss some of the top problems in the real estate industry, the American Dream Mall’s main attraction, and the new bridge loan program with Compass.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: This Inman article discusses some of the most significant issues in real estate today, including agent cutting. Read more here: bit.ly/agentcutting
Racket 2: The American Dream Mall is utilizing more of the 3-million square feet for entertainment than for retail stores. bit.ly/americandreammall
Marketeer: Compass is offering a bridge loan program so homeowners can buy a new house before selling their current one. bit.ly/compassloanprogram
Who deserves a Marketeer shoutout? Let us know!
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Oct 15, 2019 • 21min
Episode 093: Softbank CEO Embarrassed, iRenting Startup, & Bieber FSBO
This week on The Real Word, Byron and Nicole discuss a CEO who is embarrassed by tech investments, an iRenting startup, and Bieber’s Marketeer move.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: Softbank CEO states he is embarrassed by past tech investments. This article started a debate between Byron and Compass friends. Read it here: bit.ly/ceoembarassed
Racket 2: Will iRenting become a thing? This startup is looking to make it happen. bit.ly/irenting
Marketeer: Justin Bieber utilizes Instagram to see if there are any potential buyers for his $8.5M mansion. bit.ly/bieberfsbo
Which real estate agents deserve a Marketeer shoutout? Let us know!
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets

Oct 8, 2019 • 19min
Episode 092: Zillow iBuying, Home Flippers, & Fill this House
This week on The Real Word, Byron and Nicole discussed untested novelties in real estate, the future for home flippers, and a Marketeer who goes nostalgic.
Subscribe to our channel: bit.ly/realwordsubscribe
Racket 1: Real Estate innovations, including Zillow iBuyer, change how the industry works. Which ones are untested? Read more here: bit.ly/realestatenovelties
Racket 2: Remodeling costs are rising, which means that home flippers are seeing less profit. Returns are at their lowest level since 2011. Read the article here: bit.ly/homeflippersfuture
Racket 3: We know you remember the intro for this iconic TV show! The Marketeer of the week make it his own with ‘Fill this House.’ Watch it here: bit.ly/fillthishouse
Do you have a marketing piece we should know about? Let us know!
Connect with Byron + Nicole on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets


