

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Nov 20, 2018 • 21min
Episode 051: Amazon in NYC, Marijuana & Real Estate, and Holiday Listings
Subscribe to our channel: http://bit.ly/realwordsubscribe
New York is not happy about being selected for Amazon’s second headquarters. Do you agree that this is a racket? Read more here: http://bit.ly/nycrejectsamazon
The Rackets
Byron and Nicole talk about marijuana and real estate, buying Zillow stock, and why you should leave your house on the market during the holiday season.
Racket 1: http://bit.ly/mjandrealestate
Racket 2: http://bit.ly/zillowsellerleads
Racket 3: http://bit.ly/leaveyourlistingon
What do you want us to discuss next week? Comment below! 👇
Connect with Byron Lazine & Nicole White:
www.instagram.com/byronlazine/
www.instagram.com/nicolewhiterealtor/

Nov 13, 2018 • 21min
Episode 050: California Fires, the Most Realtors Ever & Chip and Joanna Gaines
Subscribe to our channel: http://bit.ly/realwordsubscribe
Byron and Nicole discuss the devastating fires in California, and are moved by real estate agents, among others, who are stepping up to offer support, supplies, and donations to those in need.
Inman Article: http://bit.ly/inmancafires
Donate to First Responders: http://bit.ly/SupportLAFD
The Rackets
Byron and Nicole talk about the number of realtors reaching an all time high. Plus, a Connecticut realtor was arrested for stealing money at an open house, and Chip and Joanna Gaines have a new television network.
Racket 1: http://bit.ly/inmanhighnumberofrealtors
Racket 2: http://bit.ly/inmanrealtorarrested
Racket 3: http://bit.ly/gainesdiscoverynetwork
How long have you been watching the Real Word? What’s your favorite memory? Tell us in the comments!
Connect with Byron Lazine & Nicole White:
www.instagram.com/byronlazine/
www.instagram.com/nicolewhiterealtor/

Nov 6, 2018 • 20min
Episode 049: VR Showrooms, Ad Tools & Emotions at work
Subscribe to our channel: http://bit.ly/realwordsubscribe
Do you have topics you’d like us to cover in Episode 50? Comment below!
This week, Byron and Nicole’s main topic was about a possible revamp of National Association of Realtors’ venture capital arm: http://bit.ly/NARvcfunding
The Rackets
Byron and Nicole discuss whether brokerages should invest in a VR showroom, realtor.com’s agent ad tool, and emotions in the workplace. Byron shares his thoughts about how having a morning routine can help you maintain composure with your colleagues. Learn more about this at http://bit.ly/5amcallest.
Racket 1: http://bit.ly/VRshowroom
Racket 2: http://bit.ly/realtoragentad
Racket 3: http://bit.ly/emotionsinworkplace
Connect with Byron Lazine & Nicole White:
www.instagram.com/byronlazine/
www.instagram.com/nicolewhiterealtor/

Nov 2, 2018 • 23min
Episode 048: Elections, Millennials, Pocket Listings & Location
Subscribe to our channel: bit.ly/realwordsubscribe
This week on The Real Word, Byron and Nicole discuss the money NAR spends on lobbying. From there, they discuss trends in the future of real estate with all three rackets, including: influencers as agents, pocket listings, and how important location will be once driverless cars are mainstream.
Main Topic
NAR spent over $14M on Midterm Elections: bit.ly/narspends14m
Watch Episode 27 to hear about how some people would give up their right to vote to own a home: bit.ly/realword027
The Rackets
Racket 1: Millennials Prefer Influencers over Agents: bit.ly/millennialspreferinfluencers
Racket 2: Will a shifting market kill off pocket listings?: bit.ly/willpocketlistingsdie
Racket 3: Is Focus on Location a Thing of the Past?: bit.ly/nomorelocation
Connect with The House that Social Media Built: bit.ly/connectTHTSMB
Connect with Byron Lazine & Nicole White:
www.instagram.com/byronlazine/
www.instagram.com/nicolewhiterealtor/

Oct 23, 2018 • 22min
Episode 047: Trelora Tells Buyers to Ditch Agents
Subscribe to our channel: http://bit.ly/realwordsubscribe
This week on The Real Word, Byron and Nicole stick up for the real estate agent. With online services telling buyers to ditch agents, the National Association of Realtors sending out vague warnings, and agents being fired over building a side business, Realtors need to be strategic about how they move forward in the industry.
Main Topic: Trelora Tells Buyers to Ditch Agents: http://bit.ly/trelorasaysditchagents
Rackets of the Week
Racket 1: Homie for Senate: http://bit.ly/homiesigns, http://bit.ly/homieforsenate, http://bit.ly/voteforhomie
Racket 2: NAR warns government may crack down on teams: http://bit.ly/NARwarnings
Racket 3: Keller Williams Agents fired over Alexa Skill: http://bit.ly/kwagentsfired
Connect with Byron Lazine & Nicole White:
www.instagram.com/byronlazine/
www.instagram.com/nicolewhiterealtor/

Oct 18, 2018 • 33min
Episode 046: Premier Agent 4 Unreleased Info
Subscribe to our channel: https://bit.ly/2fthN4n
Byron and Nicole discuss PA4 notes from Zillow’s President of Media & Marketplace. Plus, Compass CEO regrets his arrogant marketing techniques, Warren Buffett finally sold his home, and an agent sold a family house that was formerly a meth lab.
Main Topic: Premier Agent 4: http://bit.ly/premieragent4
This week on "The Racket":
Compass CEO Regrets Arrogant Marketing: http://bit.ly/compassarrogantmarketing
Warren Buffett's CA House Finally Sells: http://bit.ly/warrenbuffetsellshome
Family accuses agent of selling them former meth lab: http://bit.ly/sellingformermethlab
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Oct 9, 2018 • 20min
Episode 045: Redfin Estimate Tool, Jay Thompson Returns & Teach Me How to Duffy
Subscribe to our channel: https://bit.ly/2fthN4n
Byron and Nicole discuss Redfins new Estimate tool, a couple crazy realtor confessions and another music video used to sell a listing. Teach me how to Duffy!
Inman Article: Redfin Estimate Tool:
http://bit.ly/RedfinEstimates
This week on "The Racket":
Zillow Haters Guide: Jay Thompson Returns: http://bit.ly/ZillowHatersGuide
Crazy Realtor Confessions: http://bit.ly/RealtorConfessions
Teach Me How to Duffy: http://bit.ly/Teachmehowtoduffy
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Oct 2, 2018 • 21min
Episode 044: Money & Mortgages
Subscribe to our channel: bit.ly/2fthN4n
Byron and Nicole discuss realtor commission and money in real estate. What can agents write off, are networking events tax deductible? Also, will prices decrease while mortgage rates surge to a 7-year high after fed hike?
Inman Article: There’s too much money in Real Estate:
bit.ly/Moneyinrealestate
This week on "The Racket":
Realtor Tax Deductions: bit.ly/realtortaxdeductions
Indie Brokerages Dying: bit.ly/indiebrokeragesdying
Fed Hike Raises Mortgage Rates: bit.ly/mortgageratesrise
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Sep 25, 2018 • 23min
Episode 043: The Opendoor Advantage
Subscribe to our channel: bit.ly/2fthN4n
Byron and Nicole discuss how Minnesota Brokers are using Opendoor to their advantage, real estate photography expectations, and marketing houses with original country songs. What unique way do you market your listings?
Inman Article: Minnesota Brokerage using Opendoor: bit.ly/minnesotabroker
This week on "The Racket":
Listing Photos on Zillow: bit.ly/Listingphotos
Only 9% buyers find Agents Online: bit.ly/findagentsonline
Country Song to Sell Listing: bit.ly/countrysongseller
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor

Sep 18, 2018 • 25min
Episode 042: The World of the PayPal Mafia
Subscribe to our channel: bit.ly/2fthN4n
Byron and Nicole discuss the role of "The PayPal" mafia in the real estate industry. What does this mean for the future of the industry?
Inman Article: Real estate's new disruptors: The 'PayPal Mafia: bit.ly/PayPalMafia
This week on "The Racket":
Opendoor Buys Brokerage: bit.ly/OpendoorBuysBrokerage
Zillow Referrals: bit.ly/ZillowReferrals
Delayed Marriage Benefits: bit.ly/DelayedMarriageBenefits
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor


