Marketecture: Get Smart. Fast.

In this podcast, the hosts share their CES experiences, discuss the impact of AI in the ad tech industry, talk about controversies surrounding Arena Group and LG Ads, explore Amazon Video's aggressive approach and subscriber base, delve into video ad tech and pricing strategies, and express hope for a well-known businessman's political involvement.

Bill Wise, CEO of Mediaocean, discusses the company's merger, the evolution of ad infrastructure, investment strategy and the era of cookieless browsing, the industry's lack of preparedness, and various topics in ad tech and the advertising industry. He also explores the impact of deep intent on businesses, highlighting concerns about blocked deals and M&A.

Podcast hosts discuss the hottest trends of 2023, including commerce media and customized algorithm products. They analyze the shift in belief in AI algorithms and the biggest trend flop of the year. They also highlight the best public company CEOs and explore top TV ad servers and the future of television measurement. The speakers compare smell-making startups and generative AI's impact as a consumer product. They discuss the potential impact of AI on advertising and marketing and make predictions for commerce media and the year 2024.

Andrew Kraft is one of the best known and respected executives in media. He recently left The Arena Group along with CEO Ross Levinsohn in the wake of an AI mini-scandal. We get to the bottom of what happened.Also, are ad tech companies listening to your phone, or no? Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Long-time head of the Media Rating Council George Ivie talks about the work he does to assure accurate media measurement, how he's working in parallel with the TV JIC, and what this has to do with the movie Quiz Show with John Turturro.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

James Borow and Daniel Druger host the Taking Inventory podcast talking all things commerce media and social commerce. They talk with us about Snap, X, open web, and everything else. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Scope3's co-founder and COO talks about carbon measurement and reduction, and how it is working with BOK. Plus the TV+ trademark dispute and an update on Kubient and the TV+ trademark dispute.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Vibe is building "Facebook ads for TV", allowing small and less sophisticated advertisers to show ads on TV for as little as $50 per day.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian Morrissey discusses sustainable media models, Jezebel's closing, and Buzzfeed's new strategy. They explore the future of publisher's revenue, Google's dominance in advertising, Kroger's data on Trade Desk, and the impact of YouTube blocking ad blockers.

From the founder of DemandBase, Channel99 is an analytics solution that shows you how your marketing efforts touch specific companies in your ABM strategy.Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form audio-only interviews feature pre-A round companies with under 50 employees. Recorded in November, 2023 Learn more about your ad choices. Visit megaphone.fm/adchoices