Marketecture: Get Smart. Fast.

Shamim Samadi, co-founder of Beeswax and former Google ad group veteran, discusses bringing real-time bidding to retail media. Topics include standardizing onsite product listing ads, creating Beeswax and lessons in ad tech, regrets and challenges in pricing, and earnings reports and the competitive landscape of the ad tech industry.

Recess is a marketplace where brands can purchase sponsorships of real world events, like races and festivals.Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form audio-only interviews feature pre-A round companies with under 50 employees. Copyright (C) 2023 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tom Triscari, an independent analyst and researcher, shares insights into his latest creative venture: 'Programmatic the Musical.' He discusses how to blend humor and storytelling with the complexities of programmatic advertising. The conversation explores valuations of ad tech companies and the financial viability of niche players. Listeners also get a peek into the changing landscape of agency dynamics and the strategic moves of major players like Disney and Netflix, all sprinkled with a lighthearted take on internet culture.

Noah Palansky from Taiv.tv explains how his technology replaces the linear ads on bars and restaurant TVs with new creatives specifically targeted and designed for that environment.Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form audio-only interviews feature pre-A round companies with under 50 employees. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Learn more about your ad choices. Visit megaphone.fm/adchoices

Gavin Dunaway of The Media Trust talks fraudulent ads, including scams targeting the elderly and the early days at AdMonsters. We have an update on the Freewheel duplicate auction issue, and its earnings week for tech giants.Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Amaze Media Labs offers an ad buying platform for podcast owners to serve digital ads alongside relevant content. They discuss their legacy product and a newer, more cost-effective solution. The use of display ads and 'trailer gram' is explored for promoting podcasts and driving engagement.

Chris Kane from Jounce joins us to try to define what an MFA site is and what we should do about them. An anonymous blog post accuses Freewheel of duplicating bid requests. And Fenestra tries to Justify Its Existence.In this episode: https://telegra.ph/Comcast-deliberately-inflates-bidding-requests-to-extract-extra-revenue-from-DSP-partners-10-15 https://jonathanmendezblog.com/2023/10/17/neuralift-ai-is-born-to-run/ Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Spaceback’s creative automation tools turn high-performing social posts into production-ready ads for brands like CB2, UGG, Ulta and Corkcicle. In our interview, Ari Paparo asks CEO Casey Saran to explain why brands need a vendor for this when they already have creative assets and production tools at hand (short answer: automation and authenticity). Saran also explains how Spaceback turns social video into production-ready CTV placements in 4K. Includes a demo. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jon Carpenter, the CEO of Comscore, joins us to talk about the company, the JIC, and the future of measurement. Plus Scope3 and Sincera funding rounds. Also Aderize tries to Justify Its Existence.Each week we'll bring you the latest news and perspective about advertising technology, trends, Copyright (C) 2023 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Captify has been around a long time. Historically, the company has used search intent data ingested from its partners’ on-site search to build cookie-based segments that it then licenses to media buyers — typically big agencies. In recent years the company has developed a contextual ad product for web and TV that uses the same search data without the need for persistent identifiers. In our interview led by Mike Shields, CEO Mike Welch and Chief Product Officer Amelia Waddington claim the contextual product outperforms the cookie-based approach thanks to machine learning models that link search search behaviors to content preferences. The full version of this episode if available at https://www.marketecture.tv/programs/captify-mike-welch-amelia-waddington .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices