Marketecture: Get Smart. Fast.

Josh Chasin discusses the evolution of audience measurement in the media industry, TV audience measurement challenges, streaming market dynamics, and the future of ComScore. The podcast also covers drama at MediaLink, TikTok legislation, ad tech companies profiting from MFA prevention, and the potential disruption AI could bring to marketing agencies.

Joe Zappa discusses hurdles in B2B ad tech, tips for CEO involvement in social media. Debate on misclassification of IDs in ad tech industry. Exploration of Reddit's ad approach, TikTok's ad business impact, and challenges in ad auctions. Avast fined for selling user data, highlighting privacy concerns and regulatory implications.

Explore RampUp insights with LiveRamp CPO and former Habu CEO. Discover new data collaboration platform and clean room benefits. Dive into ad tech innovations and industry disruptions. Uncover Wawa convenience store chain appeal and debates on government tracking.

Michael Cassidy is the CEO of M3, bringing non-endemic advertising dollars to retailers. Think travel brands on suitcase stores. Also we dish on the Undertone early days.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike Driscoll from Rill Data discusses the impact of ad tech on technology innovation. They explore the success of Snowflake, MongoDB, and Apache Druid. The complexities of presenting IP history and the latest news of the week are also highlighted. Additionally, the potential acquisition of Vizio by Walmart and the significance of Visio and Walmart's private label smart TV powered by Roku are discussed.

Alex Cone from Google discusses the privacy sandbox, CMA's criticisms, and future plans. They talk about the timeline and development of the privacy sandbox, its aim and progress, and concerns about Google's control over advertising. They also touch on recent earnings reports, retail media, a new sports streaming co-op, and Apple's VR/AR device.

Jon Roberts it the Chief Innovation Officer for Dotdash Meredith, "America's largest digital and print publisher." He bucks the trends in the industry with intense focus on user experience.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Spotify's VP of Product discusses the growth of their ads business and the global expansion of advertising offerings. They highlight the integration of technology in podcast advertising and future plans to enhance targeting capabilities and creative ad production using AI.

Lauren Wetzel, COO of InfoSum, talks about clean room technology and the challenges they face. The podcast also discusses the recent exit of competitor Habu, the future of Sports Illustrated, and early results of UID and deterministic ID tests in advertising. They also explore alternative IDs and the frustrations with some publishers' reluctance to change.

Matt Prohaska, industry practitioner, talks about supporting the news business, the Habu acquisition, LG ads follow-up, and Jeff Green's stand against the sandbox adoption.