Mumbrellacast
Mumbrella
Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.
Episodes
Mentioned books
Jul 25, 2022 • 46min
Mumbrellacast Live: Mim Haysom and Nick Garrett on the evolving CMO and why we should be playing a 'bigger game'
In this special edition of the Mumbrellacast, Suncorp's Mim Haysom and Deloitte Digital's Nick Garrett join host, Calum Jaspan on stage at Mumbrella360 to discuss how the relationship between brands and agencies continues to change, and the parties need to bring each other into the conversation for both to thrive.
Jul 20, 2022 • 35min
Thinkerbell packs its passport, Network 10 rising, Woolies shops, plus key voices from Mumbrella360
On this week's Mumbrellacast, the team checks in from Mumbrella360 to discuss a range of the biggest news stories of the week. Plus, interviews with Dr Norman Swan, Anne Parsons and Phil Hall, Margie Reid, and Nicky Sparshott.
Jul 13, 2022 • 47min
H+C, BMF for audio Campaign Review; plus ACA talks Create Space
On this week's Mumbrellacast, BMF's David Roberts and Howatson + Company's Dom Hickey join host, Calum Jaspan for another edition of audio Campaign Review. Then, the Advertising Council Australia's Tony Hale and Hannah Sturrock join the podcast to discuss the release of its Create Space Report and Action Plan, how it was devised, and how it hopes to change industry behaviours going forward.
Jul 6, 2022 • 53min
Integration, sports rights fights, and positioning a brand sustainably
On this week's Mumbrellacast, Emma Shepherd and Andrew Banks join host, Calum Jaspan to discuss hints of further integration across both Clemenger BBDO and Dentsu (02:17), as well as a look at a busy week for the networks with cricket and AFL rights take focus (12:35). Then, Vitasoy's Nick Bartram and Leo Burnett's Kate Silver discuss sustainability being at the heart of the brand (26:12).
Jun 29, 2022 • 50min
Mumbrellacast: Sir Martin Sorrell, Half Dome on unlimited leave and no media Royal Commission
On this week's episode, Kalila Welch and Andrew Banks join host, Calum Jaspan, with Half Dome's Lisa Lei and Catherine Smith popping by to answer your questions on their 'unlimited leave' policy, and the team discusses the Labor Government's decision to not push ahead with a media diversity Royal Commission. Plus, an interview with S4 Capital's Sir Martin Sorrell.
Jun 22, 2022 • 39min
Guests galore dialling in from the Cannes Lions Festival of Creativity
On this week's Mumbrellacast, host Calum Jaspan is in Cannes, and we hear from a range of industry figures about the event. Featured is Dentsu's Fred Levron and Kirsty Muddle, TikTok's Brett Armstrong, Snap's Kathryn Carter, Reddit's Roxy Young, Yahoo's Paul Sigaloff and Rachel Page, Gary Vaynerchuk, and Volodymyr Zelenskyy.
Jun 15, 2022 • 46min
Cannes approaches, Aussies on data sharing, and Rod Prosser
On this week’s Mumbrellacast, Emma Shepherd and Kalila Welch join host, Calum Jaspan to discuss the week ahead at the Cannes Lions festival, and a recent study on how Australians feel about sharing their personal data. Plus, Paramount ANZ chief sales officer, Rod Prosser joins the podcast.
Jun 8, 2022 • 57min
Will Google push back on its defamation ruling? Plus, Mat Baxter
On this week's Mumbrellacast. Kalila Welch and Emma Shepherd join Calum Jaspan to discuss this week's defamation ruling against Google (01:45), and to take stock on Australia's media agency market following two sets of recent rankings (11:22). Then, an extended interview with the global CEO of Huge, Mat Baxter (15:03).
Jun 1, 2022 • 43min
Reconciliation week, sports streaming stings wallets, and Lisa Davies on AAP
On this week's Mumbrellacast, Cox Inall Ridgeway's Yatu Widders Hunt joins host, Calum Jaspan to discuss Reconciliation Week and representation in the media and marketing industry (01:49). Plus, Kalila Welch and Andrew Banks discuss the rising cost of streaming sports in a fragmented Australian market (14:38), and AAP CEO Lisa Davies chats about the new deal with Nine, and her time at the newswire service so far (22:30).
May 25, 2022 • 44min
Tangas moving up at Dentsu; plus Dee Madigan on her winning campaign
On this week's Mumbrellacast, Andrew Banks and Kalila Welch join host Calum Jaspan to discuss Dentsu ANZ CEO, Angela Tangas' imminent move to helm the UK&I operation. Plus, Dee Madigan joins the podcast to chat about leading the successful ALP campaign, as well as an interview with SBS's Mandy Wicks and David Hua on the new channel, WorldWatch.
