Mumbrellacast
Mumbrella
Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.
Episodes
Mentioned books
May 18, 2022 • 53min
Senator Hanson-Young on media policy; plus UM's Anathea Ruys
In this week's Mumbrellacast, Emma Shepherd and Kalila Welch join host, Calum Jaspan to discuss the week's news, including an interview with Greens Senator Sarah Hanson-Young on media policy and reform, before an interview with UM CEO, Anathea Ruys.
May 11, 2022 • 43min
Campaign Review with Adam Ferrier, plus the fossil fuel dilemma
On this week's Mumbrellacast, Andrew Banks, Kalila Welch, and Thinkerbell's Adam Ferrier join host Calum Jaspan for an audio edition of Campaign Review (17:55). Plus, Comms Declare founder and president Belinda Noble discusses agencies working with fossil fuel clients, as AGL reviews its advertising partners (01:46).
May 4, 2022 • 41min
Mumbrellacast: Justin Hind; plus, advertising soars - but when will the bubble burst?
On this week's Mumbrellacast, Andrew Banks and Trinity P3's Darren Woolley join host, Calum Jaspan to discuss the industry trends emerging from the financial reporting season (01:22). Plus, interviews with NAB's head of brand, Faycal Ben Abdellaziz (11:38), and CHEP Network's Justin Hind (22:14).
Apr 27, 2022 • 35min
GroupM finds its Essence in Mediacom, and is Musk in for the E-long run?
On this week's Mumbrellacast, Andrew Banks, Emma Shepherd, and Kalila Welch join host Calum Jaspan to discuss Elon Musk purchasing Twitter (17:10), and how Australians' TV viewing habits are changing (25:41). Plus, in part one, GroupM AUNZ CEO Aimee Buchanan chats about the creation of EssenceMediacom and her busy first six months in charge (01:45).
Apr 26, 2022 • 49min
Russel Howcroft on the consultancy disruption and everything else
In this special edition of the Mumbrellacast, Russel Howcroft joins Calum Jaspan to speak about the many feathers to his current hat, including 3AW, Sayers, The Grid, and AFTRS. Over the course of the extended discussion, he also speaks about his disruptive move to PwC, why consultancies have been a good thing for the Australian creative industry, the standard of advertising at the moment, and why Melbourne may wrangle back some head offices from Sydney.
Apr 20, 2022 • 47min
Hugh Marks, Carl Fennessy, Matilda Bosely, and Gai Le Roy
On this week's Mumbrellacast, host Calum Jaspan is joined by an array of guests. Hugh Marks and Carl Fennessy chat about their new venture, Dreamchaser, and why they have set up the first Australian-owned production and distribution studio (01:41). The Guardian Australia's Matilda Bosely then discusses how she is getting young Australians engaged and informed on politics and news on TikTok (12:00), before a longer sit down with IAB Australia's Gai Le Roy (22:32).
Apr 13, 2022 • 45min
Radio returning to normalcy, Woolies in-housing, plus Natalie Harvey
On this week's Mumbrellacast, Emma Shepherd and Andrew Banks join host, Calum Jaspan to discuss early observations from the first two radio surveys of the year (01:23). Plus Trinity P3' CEO Darren Woolley joins to talk creative decoupling and in-housing after Woolworths partnered up with Hogarth (18:55), and national sales director at Seven West Media, Natalie Harvey chats about the network's key investment strategies across 2022 and 2023 (18:55).
Apr 6, 2022 • 48min
The super marketing shake-up, plus Private Media's Will Hayward
On this week's Mumbrellacast, Kalila Welch joins host Calum Jaspan to discuss a big week for the nation's two largest retailers in what will be one of the stories to watch in 2022 (02:18), plus Private Media CEO, Will Hayward joins to chat about the publisher's upwards trajectory (18:05).
Mar 30, 2022 • 48min
Battling misinformation in the federal election, plus the IMAA’s Sam Buchanan
On this week's Mumbrellacast, Kalila Welch and Anna Macdonald join host Calum Jaspan to discuss misinformation and political spend in the imminent federal election (01:22), plus conversations with Tim Wood on storytelling in marketing (16:38), and the IMAA's Sam Buchanan on the two-year-old indie industry body (26:25).
Mar 23, 2022 • 45min
Indie publishers unfriend Meta, plus Henry Innis and Matt Farrugia
On this week's Mumbrellacast, reporter Anna Macdonald and director and publisher of Broadsheet, Nick Shelton join host Calum Jaspan to discuss the #WaitingOnZuck campaign, plus a conversation with Mutiny's Henry Innis and Matt Farrugia.
