Mumbrellacast

In this week's Mumbrellacast, Kalila Welch and Calum Jaspan look at how Aldi's quirky creativity has helped it triple its market share in the past 13 years, and with Mark Richardson leaving, why Jenny Melhuish might be the right fit to carry on. Plus, Rose Herceg and Anathea Ruys chat about fixing ongoing stereotypes in advertising, and reflections on their own experience.

On the final Mumbrellacast upfronts special, SBS MD James Taylor and director of indigenous content Tanya Denning-Orman chat with host, Calum Jaspan about its bullish approach to 2023 as a 'premium destination', how it plans to cover a looming Voice to Parliament referendum, bringing First Nations stories into cultural consciousness, and why is does not see Nine, Seven, and Ten as its competition.

On this week's Mumbrellacast, the team discusses Visit Victoria's new deal with Netball Australia (02:11), COVID's impact on agencies as VCCP pulls out of the local market (09:15), SBS' Upfront (13:38), and the start of Christmas campaigns (22:27), before M&C Saatchi CEO Justin Graham chats behind the scenes on 'Come and Say G'Day', Woolies and M&C staying independent (24:57).

In the penultimate Mumbrellacast Upfronts special, oOh! Media's CEO Cathy O'Connor joins host Calum Jaspan to chat about last week's Outfront, which unveiled the outdoor company's new retail media outfit, Reooh. O'Connor runs through the playbook, while explaining why fewer words is more in outdoor creative, expanding programmatic, and the growing sports pillar.

On this week's Mumbrellacast: QMS hits pause on its 'communications pylon' City of Sydney rollout after complaints from Sydneysiders (01:38). Plus, some final notes on Seven's Upfront following an in-depth interview with sales bosses yesterday (13:17), before a look at sports sponsorships, in the wake of Netball Australia and Cricket Australia parting ways with fossil fuel partners - albeit for different reasons (23:16).

The next in line for the Mumbrellacast Upfronts Season stretch, Seven West Media’s Kurt Burnette and Natalie Harvey join host, Calum Jaspan to chat about not just relying on tentpoles to get you through the year, why Kyle ‘creates conversation’, how it is coming after social video’s slice of the pie, the value in retaining Australia’s number one sport and what happens if it goes without one in summer. 

On this week's Mumbrellacast: how Tourism Australia is looking to use its new brand ambassador, Ruby the Kangaroo to bring the tourism industry back to its 2019, $60 billion level; whether TikTok should be brought under the News Media Bargaining Code; and Nine pulls print from Tassie. Plus, a chat with Kathleen Enright and Skye Lambley from recently launched (in Australia) creative sustainability consultancy, Salterbaxter.

On this week's Mumbrellacast, Andrew Banks and Emma Shepherd join host Calum Jaspan to discuss a busy Tuesday - three firms with their take on an Upfront. Then, The Guardian Australia's Gabrielle Jackson chats about their Ben Roberts-Smith vs the media podcast, before WeAre8 Australian CEO, Lizzie Young dials in from London to speak on the launch, and why brands should be advertising on the platform.

The second in the Mumbrellacast's Upfronts Series, Paramount ANZ's Rod Prosser and Dan Monaghan chat with host Calum Jaspan about the vast slate of programming set for 2023, its cross-platform sports offering (and how that could be expanded), ads on its SVOD services, and why the company leads on diversity.

On this week's Mumbrellacast, Andrew Banks joins host Calum Jaspan to discuss a potential new streamer in a much-touted match-up between Seven and NBC Universal. Meanwhile, ratings were down for the NRL Grand Final, and ad agencies turn their hands to art in this year's Rigg Design Prize. Also, an interview with Cummins & Partners new CEO Michael McConville, as he looks to put his stamp on the agency.