

Mumbrellacast
Mumbrella
Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.
Episodes
Mentioned books

Feb 8, 2023 • 42min
More execs on the move; Mark Richardson's new gig and AKQA's Ajaz Ahmed
News involving CEOs at EssenceMediacom (1:08) and Host/Havas (5:53) leads the news this week, though for one agency, its path forward is less clear than for the other. Then, after months of speculation, former Aldi head marketer Mark Richardson has re-emerged at Marley Spoon (10:10). The team chats about what his new role might look like before founder and global CEO of AKQA, Ajaz Ahmed joins the podcast to discuss AI, solving problems for a software giant aged 15, and why he's not hot on the metaverse (14:13).

Feb 1, 2023 • 43min
Winds of change at Clemenger Group; MAFS gets jump on competitors plus AANA's Josh Faulks
With Justin Hind's departure from CHEP, the team discuss the challenges that lie ahead for the group (02:06).Then, onto TV figures as the ratings year kicks off (13:13), before a look at how a CMO merry-go-round could shape the year .Finally, new AANA CEO, Josh Faulks joins the podcast to chat about his agenda for 2023 and shaking up the industry body (25:08).

Jan 30, 2023 • 20min
Mick Molloy’s strategy to crack Sydney radio
What better way to kick off the new year than with Mick Molloy? The returning Triple M breakfast host talks about his love of live broadcasting, why he wants to say 'I had a crack at Sydney', taking lessons from Christian O'Connell, hoping his NRL naivety is 'cute rather than annoying', and why he reckons his show can find a bigger audience.

Dec 15, 2022 • 39min
Celebrating 10 years of NITV, but what challenges lie ahead for an under-resourced First Nations media sector?
NITV celebrated 10 years of free-to-air broadcast on Monday with a concert bookmarking a shift into the heart of SBS. There is still plenty of work to be done though, which is brought firmly into focus by the looming Voice to Parliament referendum. Calum Jaspan speaks with senior members in First Nations media to mark the decade of NITV, and the challenges that lie ahead.

Dec 14, 2022 • 49min
What was the biggest story of 2022? Plus Publicis boss Michael Rebelo
On this week's Mumbrellacast, the whole team gets together to each put forward their case for the biggest story of 2022. (02:02) Then, Publicis Groupe ANZ CEO, Michael Rebelo returns for an end-of-year chat, to talk about the group's report card, why smart clients will prevail in 2023, the inconsistencies in pitching, and why winning awards gives you the edge in the talent market. (14:58)

Dec 7, 2022 • 53min
Wrapping the year in news media: Election coverage, commercial models, Bargaining Code, privacy challenges and embracing TikTok
News Corp's Peter Blunden, Guardian Australia's Dan Stinton, and AAP's Lisa Davies join host, Calum Jaspan to wrap the year in news media. The panel discusses topics including media diversity, dealing with global platforms, differing commercial models that have emerged in the age of digital news, balancing political coverage, privacy, and the biggest stories of the year.

Nov 30, 2022 • 45min
Is dentsu's leadership team finally complete? Plus industry job cuts and making sense of the TV ratings year
With dentsu now seemingly having its executive team in place, Darren Woolley, Damian Francis and host, Calum Jaspan discuss whether a holding group has splashed out on so many senior hires in a single year, and how that will play out moving forward (02:28). Plus, Initiative's chief strategy officer Chris Colter wraps 2022 in TV, who won, what media buyers are looking at, and what's getting ratings next year (27:35).

Nov 23, 2022 • 55min
Is sport becoming advertising's problem child? Plus Dentsu's new top creatives
With the World Cup underway amidst a cloud of controversy, Damian Francis and Andrew Banks join Calum Jaspan to discuss whether sport has become the problem child of the ad world, before Avish Gordhan and Mandie van der Merwe chat about why Dentsu Creative is 'the lovechild of a traditional agency and a consultancy', and balancing a professional and personal relationship.

Nov 21, 2022 • 42min
One year on at GroupM: Clarity in the agency lineup, embracing Buchanan's chaos and cautious optimism
A year into one of the biggest roles in the Australian advertising industry, CEO of GroupM Aimee Buchanan and her latest executive hire, Mindshare's CEO Maria Grivas join Calum Jaspan to chat about the future focus of Mindshare, reshaping the group after some big changes, transparency, a cautiously optimistic approach to 2023 and Christmas parties.

Nov 16, 2022 • 1h 10min
Should Christmas be Australia's Super Bowl moment?
In a festive Audio Campaign Review, 72&Sunny's Andy Flemming, CHEP Network's Katie Peacock, and Bear Meets Eagle on Fire's Toby Hussey join host, Calum Jaspan to chat about which Christmas spots hit the mark in what is the toughest brief out, and why brand codes should be thrown down the chimney for what could become Australia's 'Superbowl moment'.


