

Mumbrellacast
Mumbrella
Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.
Episodes
Mentioned books

Apr 12, 2023 • 47min
A very Big Red consultancy; Australia's media "pitchapalooza"; and Dani Bassil on a new era for Clems
In this week's Mumbrellacast, Big Red's Ted Horton has recruited Bridget Cleary to launch a new "growth and performance" tech consultancy (3:22), and the team discuss what exactly is going on with all of the media pitches over the last few months (12:22). Finally, Clemenger BBDO's new CEO Dani Bassil joins the podcast to share her vision for one of Australia's most historic advertising agencies (20:40).

Apr 5, 2023 • 48min
Another month of declining ad spend; gambling ads laid bare in inquiry; and Meta's platforms 'on fire'
On this week's Mumbrellacast, the team discuss what the latest SMI figures mean for the Australian market (2:04), before considering the real motivations behind the CEO of Tabcorp's strong statements to the inquiry into online gambling (6:35). The team then touches on the latest update to the Murdoch defamation case, as Private Media asks to update its defence for the fourth time, to the judge's dismay (13:15). Finally, Meta's Carolyn Bollaci and Naomi Shepherd join the podcast to chat what's next for the tech giant now that Metaverse hype has faded (17:12).

Mar 29, 2023 • 47min
Aussie advertising has its mojo back! Plus the gambling ad dilemma and TV's Q1 tentpole clash
In this week's Mumbrellacast, research reveals more than half of Australians would support a ban on wagering ads across all broadcast channels before 10:30pm (2:16), while the team unpacks TV ratings as programming for Q1 comes to a close (11:47). Then, 72andSunny's Andy Flemming and Innocean's Wez Hawes join the podcast for an audio campaign review (17:14). Listen in to hear why the pair think Australian advertising might have its mojo back.

Mar 22, 2023 • 42min
Chris Janz and David Eisman to launch news subscription service; insights from News Corp's D_Coded; Bullfrog scores Saatchi & Saatchi duo; and AI dominates at the Adobe Summit
In this week's Mumbrellacast, former Nine and Fairfax execs Chris Janz and David Eisman are set to launch their own subscription news platform, Scire (4:29), while News Corp spruikes its shopfront capabilities at its annual D_Coded event (10:07) . Then, indie agency Bullfrog nabs senior talent from Saatchi & Saatchi (13:12). All this before the inside scoop on the Adobe Summit happening in Las Vegas, with the podcast joined by Adobe head of product marketing Jeremy Wood, UNSW head of marketing and campaigns, Carmen Michael, and president of digital transformation firm Bounteous, Michael McLaren (20:25)

Mar 15, 2023 • 46min
Sue Squillace joins Attivo; Dan Monheit yeehaws in from SXSW; plus Brent Smart and Mark Green on using creativity to drive growth
On this week's Mumbrellacast, Attivo seeks to expand its media capabilities with the appointment of former Dentsu Media boss, Sue Squillace (4:36). Then, Hardhat's Dan Monheit calls into the podcast to give us a taste of all the insights and memories he'll be taking home from this year's SXSW (11:09). All this before a chat with Telstra CMO, Brent Smart, and Accenture Song President and CEO of The Monkeys, Mark Green, who divulge the telecom brand's creativity-led growth strategy and the launch of its second major campaign in as many months (21:38) .

Mar 9, 2023 • 6min
The Evening Mumbo: The industry's ugly side, AnalogFolk comes into local ownership, ACCC launches next stage of digital platforms inquiry, marketing department cut at Milkrun
Here is a taster of Mumbrella's new podcast, The Evening Mumbo. Today, on 9 March, Calum Jaspan and Damian Francis run you through the biggest stories in Australia's media and marketing industries. Subscribe on Apple Podcasts here --> https://podcasts.apple.com/us/podcast/the-evening-mumbo/id1673880158And Spotify here --> https://open.spotify.com/show/0qRfYeBVbRjBep0LPKzRd5?si=47da72cc9cc24385

Mar 8, 2023 • 47min
Publicis Groupe nabs Google's chief creative and Wunderman Thompson swaps out its CEO again
On this week's Mumbrellacast, is Publicis Groupe ushering in a new age of creativity with the appointment of its first ANZ chief creative officer (2:10)? Then, WPP's Wunderman Thompson has welcomed its fourth CEO in as many years, elevating Gavin Bain to the top job as Matt Parry returns to Hong Kong (8:06). Finally, a panel discussion with iPopulate’s Belinda Lodge, Bullfrog’s Matilda Hobba and Target's Nicole Mandile, breaking down the relevance of International Women's Day in the face of enduring gender inequality (16:17).

Mar 1, 2023 • 42min
Lee Leggett joins CHEP Network as CEO; HBO rights to remain with Foxtel; plus EssenceMediacom’s Rupert McPetrie and Sophie Price
After much anticipation Clemenger Group has named Lee Leggett as the CEO of CHEP Network (2:04), just as the news drops of yet another of the group's ex-staff members launching a new agency (6:46). Then, the team discusses Foxtel's extended deal with Warner Bros Discovery, which sees it hang onto the prized HBO assets for now (8:31). All that before a chat with EssenceMediacom's APAC CEO, Rupert McPetrie and chief strategy officer, Sophie Price as the newly-merged agency hits the market (15:08).

Feb 22, 2023 • 38min
Ten shakes up sales; values vs media investment; Host/Havas lands Gayle While; plus chats with Ciaran Davis and Sophie Madden
A look at what is look at what is to come for Paramount and Network Ten as changes to its sales division continue (1:59). The team then discusses the industry's response to Ben Shepherd's call for advertisers to consider their role in funding certain sections of the media (6:22). Next, with the new leadership structure at Havas Group finally shaping up, what will the hold co's local operation under James Wright look like (13:11)? Finally, interviews with HT&E's Ciaran Davis (18:35) and MFA's Sophie Madden (28:17).

Feb 15, 2023 • 41min
Mat Baxter is back; talk of another blockbuster media merger heats up; plus M&C Saatchi's Justin Graham
Max Baxter is launching IPG's design and innovation agency Huge in Australia, is there room in the market? (1:58) A look at the touted merger between HT&E and Seven West Media, and the the liklihood of it actually happening (10:52), and the chances of Telstra diversifying as it calls in its security services, for its first brand ad under Brent Smart (23:38). All that before M&C Saatchi's Justin Graham chats about his new role, changes to the local operation, and the chances of the group staying independent this year(28:03).Previous interview with Mat Baxter --> <iframe width="500" height="200" src="https://webplayer.whooshkaa.com/player/episode/id/1006435?theme=light&enable-volume=true&iframe-height=190" frameborder="0" style="width: 100%; height: 200px"></iframe>


