Mumbrellacast

The team examines a new push for a junk food advertising ban from independent MP Dr Sophie Scamps and the resulting industry response (3:30), before looking at EssenceMediacom exec Pat Crowley's new in-house gig with long-time client, Commonwealth Bank (14:11). Plus, a chat with Rich Curtis on FutureBrand Australia's new B Corp Certificate and its meaning beyond sustainability (20:06). 

Following Four Corners' investigation into the commercial deals between sports codes and betting brands, the team dissects the impacts of these arrangements on advertising (2:17), before a deep dive into GroupM's latest forecast figures on the global ad industry (10:27). Then, a chat with industry veterans James Greet and Steve Pollack on launching their new gig, The Payback Project, in Australia (17:29). 

The team unpacks Victorian Government's message behind its decision to stop spending on print advertising (2:17), before discussing the launch of a new indie agency, Reunion, by ex-CHEP CEO Justin Hind (8:04). Then, a chat with CRA's Deb Hishon and ARN Media's chief executive, Ciaran Davis, on the revamped Total Radio measurement system, Radio 360 (12:12), and a sit-down with music festival promoter Casey Katz, of Untitled Group (26:12).

The team chats through David 'Kochie' Koch's departure from Seven's Sunrise and who's likely to replace him (2:28), and if next-day TV ratings are too old fashioned, as Seven's Mel Hopkins argued in an op-ed this week (6:23). Plus, a discussion about last week's media grad salaries exclusive (12:19). Then, a catch up with Kochie on his time at Brekky Central (20:57), before Cox Inall Ridgeway's Yatu Widders Hunt checks in to talk about how brands should approach The Voice referendum (28:06). 

The team chats through Stan Grant's emotional ABC exit and the movements since (2:46), before touching on the Walkley Foundation's anti-climate reporting recognition stance (8:00). Then, a chat with Adam Ferrier on his new side-gig at Disrupt Radio (10:35), before Lion's head of core beer marketing, Chris Allan, checks in to talk Toohey's revival of the 'I feel like a Toohey's' jingle (16:23).

The team chats Coles' new era as its new CEO appoints American marketer, Amanda McVay as its chief customer officer (3:21), before a chat about the work from home debate, which has taken over adland this week (12:09). There is also a double header of interviews this week, with GroupM's new chief investment officer, Melissa Hey checking in (20:53), before a conversation with Tracey Spicer on her new book exploring the built in biases of AI technology (31:52).

This week, the team examines the 2023 federal budget handed down on Tuesday and what it means for the media sector (2:20), before looking at the new "media disruptor" businesses that have been grabbing headlines (6:00). All these before a featured interview with Weber Shandwick’s global CCO, Tom Beckman, on the Swedish culture and how agencies can tap into the cultural zeitgeist (15:21).

In this week's Mumbrellacast, the team unpacks what Grant Blackley's departure means for SCA, followed by a detailed look at the latest Arktic Fox study results, which said Australian marketers are "grossly ill-prepared" when adapting to new privacy standards. Plus, Cocogun's Ant Melder and VMLY&R's Alison Tilling dial in for an audio campaign review. 

In this week's Mumbrellacast, two different takes on the current pitching frenzy (1:56), and Twitter's subscription product falters as the platform ends its legacy verification program (12:30). Then, DE&I expert and Mumbrella360 keynote speaker Azure Antoinette joins the podcast to discuss the media and marketing industry's challenge with diversity (16:35). 

In this week's Mumbrellacast, the team unpacks how Fox Corp and Dominion Voting Systems US settlement, and how it could impact a local case (1:58), before Chris Savage joins the podcast to discuss agencies getting their own sales pitch correct (7:41). Then, a conversation with Foxtel Media CEO Mark Frain about the company's Binge ad tier launch, whi big ticket content is king and standing out in a streaming crowd (26:53).