

Behind the Stays
Zach Busekrus
Welcome to Behind the Stays — a podcast that shares the stories behind your favorite boutique hotels, short-term rentals, and hospitality brands and the hosts, operators, and entrepreneurs who’ve brought them to life.
Every Tuesday and Friday you’ll meet the military veterans, retired flight attendants, tech entrepreneurs, school teachers, single moms, hoteliers, and real estate investors who are all, in their unique ways, shaping the future of travel and hospitality.
Discover how these visionaries — from all over the world — have built stunning landscape hotels in the mountains, designed bohemian bungalows on the beach, erected eclectic off-grid and nature-immersed escapes, and so much more.
Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more.
Behind the States is hosted by Zach Busekrus, Head of the Journey Alliance.
Every Tuesday and Friday you’ll meet the military veterans, retired flight attendants, tech entrepreneurs, school teachers, single moms, hoteliers, and real estate investors who are all, in their unique ways, shaping the future of travel and hospitality.
Discover how these visionaries — from all over the world — have built stunning landscape hotels in the mountains, designed bohemian bungalows on the beach, erected eclectic off-grid and nature-immersed escapes, and so much more.
Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more.
Behind the States is hosted by Zach Busekrus, Head of the Journey Alliance.
Episodes
Mentioned books

Sep 16, 2022 • 59min
He Dreamed of Being a Pilot, But Was Destined to be an Entrepreneur — Meet Marcus Rader, Founder of Hostaway
Meet Marcus Rader — Founder and CEO of Hostaway.
Marcus grew up in Finland. He was quite a curious kid, but struggled to develop any lasting hobbies as he was easily distracted.
After flying for the first time as a six year old, Marcus’ dream was to become a pilot. Something about being at 30,000 feet was inspirational and invigorating.
Sadly, Marcus was diagnosed with epilepsy just a few years later. And while he didn’t understand much about the disease as a kid, his soul was crushed when he learned he’d never be able to be a pilot.
Tune in to hear the inspirational story of how Marcus turned this moment of despair into the pursuit of greatness and how he ultimately built one of the most valuable all-in-one tools for vacation rental property managers on the market.
Alright, without further ado, get ready to meet Marcus.
This episode is brought to you by Build Up Bookings.
SEO. Paid Search. Email Marketing.
You know they are the marketing trifecta needed to build your brand and increase direct bookings to your properties...
But, outside of watching a couple of YouTube videos and listening to a few STR podcasts, you haven’t had the time to really understand how Google ranks content or what subject line and preview text combo are the best when sending an email to your list about last-minute availability.
If you’re listening to this podcast, chances are you’re not just any run of the mill STR or vacation rental host — you’re an entrepreneur who wants to see their portfolio of homes and the brand that encompasses grow.
And this week’s podcast sponsor, Build Up Bookings, can help you do just that.
Build Up Bookings is the digital marketing team that some of the best players in the game use to scale their businesses.
I had their founder, Conrad O’Connell on Episode 44 of the podcast...and let me tell you — this guys know his stuff! In just the last 12 months, Build Up Bookings has helped their clients earn over $48 million in direct bookings.
If 90% of your bookings are coming via the Airbnbs and VRBOs of the world, it might be time to audit and augment your direct booking strategy — and Conrad and his team have set up a special landing page for Behind the Stays listeners chock-full of free resources to help you do so.
Head on over to www.BuildUpBookings.com/BTS to learn more. And be sure to request a free marketing strategy session with Conrad and tell him Zach from Behind the Stays sent you his way!
About the Show
Behind the Stays is brought to you each week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.
You can subscribe, for free, at www.sponstayneous.com

Sep 13, 2022 • 53min
How to Transform Your Airbnb into a Native Shopping Experience
Meet Marc Hostovsky, Founder and CEO of Minoan — a customizable, curated retail platform for short-term rental hosts.
Marc is a self-proclaimed boutique geek and is passionate about the future of retail.
After spending nearly 6 years working at Jet.com and then Walmart (acquired Jet.com), he quickly realized that the best product experiences don't happen on screens or shelves, they happen in real moments of use "in the wild".
Marc founded Minoan to help hosts:
create, and capitalize on, rich moments in their homes
save money on everything they need to buy
and spend a fraction of the time on the unsexy things that come along with ordering (tracking, routing, logistics, etc.)
Tune in to discover the exciting story of the early days of Minoan and learn how you, as an STR host, can leverage Minoan for a current or future property.
Explore the Minoan Experience Website
Connect with Marc on LinkedIn
Behind the Stays is brought to you each week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.
You can subscribe, for free, at www.sponstayneous.com
This week's episode is brought to you by Mount.
A few months ago, Gabby and I stayed at a quintessential beach cottage in San Diego.
The home was just 3/4 of a mile from the beach — perfect biking distance, right?
There was only one problem — the home didn’t come with bikes, and the nearest bike rental shop was fully committed throughout our stay.
We really wanted bikes — so much so that we asked our host if she knew anyone personally that we might be able to rent bikes from. Alas, she did not.
Today, I want to introduce you to a company who is solving for this very problem. Meet Mount — a platform that enables STR hosts to transform their homes into full-fledged vacation experiences.
Mount let’s you rent just about anything to your guests — bikes, scooters, golf carts, kayaks, and even private chefs and masseuses!
With the simple scan of a QR code, guests can explore all of the rental amenities you have to offer. Guests can browse, book, and access anything you make available in a matter of seconds.
Mount makes it easy for guests to access anything additional they might need during their stay, and for STR hosts to increase their revenue per booking.
Oh, and if you don’t have a bike or scooter to rent, no problem — Mount can provide one for you.
Learn more about how you can earn more via your STR with Mount and get your first month free by emailing the Mount team at help@RentMount.com

Sep 9, 2022 • 59min
How to Create a Unique Story and Brand for Your Airbnb
In just a moment you’ll meet Heather Bien and Adam Shapiro, the creators of Rosehill Cottage — a charming river house on the Rappahannock River in Virginia.
Heather works in marketing at a tech start-up by day and runs her lifestyle and travel blog by night, and Adam works for the federal government.
While the couple lives in Washington DC, they thoroughly enjoy weekend escapes from the city. And it was on one of these weekend escapes that they fell in love with the charming Virginian towns along the Chesapeake Bay.
Tune in to hear the exciting story of how Heather and Adam found the perfect home in Locust Hill, Virginia and how they brought Rosehill Cottage to life.
Book Rosehill Cottage on Airbnb.
Visit the Rosehill Cottage Website.
Follow Rosehill Cottage on Instagram.
Follow Heather Bien on Instagram.
Discover Heather's Lifestyle Blog.
Behind the Stays is brought to you each week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.
You can subscribe, for free, at www.sponstayneous.com
This week's episode is brought to you by Mount.
A few months ago, Gabby and I stayed at a quintessential beach cottage in San Diego.
The home was just 3/4 of a mile from the beach — perfect biking distance, right?
There was only one problem — the home didn’t come with bikes, and the nearest bike rental shop was fully committed throughout our stay.
We really wanted bikes — so much so that we asked our host if she knew anyone personally that we might be able to rent bikes from. Alas, she did not.
Today, I want to introduce you to a company who is solving for this very problem. Meet Mount — a platform that enables STR hosts to transform their homes into full-fledged vacation experiences.
Mount let’s you rent just about anything to your guests — bikes, scooters, golf carts, kayaks, and even private chefs and masseuses!
With the simple scan of a QR code, guests can explore all of the rental amenities you have to offer. Guests can browse, book, and access anything you make available in a matter of seconds.
Mount makes it easy for guests to access anything additional they might need during their stay, and for STR hosts to increase their revenue per booking.
Oh, and if you don’t have a bike or scooter to rent, no problem — Mount can provide one for you.
Learn more about how you can earn more via your STR with Mount and get your first month free by emailing the Mount team at help@RentMount.com

Sep 7, 2022 • 53min
He Won “Young Entrepreneur of the Year” in Ireland at Age 13. Today, He’s Building Uplisting — A Leading Short-Term Rental Software Company.
In just a moment, you’ll meet Vinny Breslin, founder of Uplisting — one of the industry’s leading short-term rental software & channel manager platforms.
Vinny was born and raised in Ireland. If you were to stumble into his room as a young kid, you might find Vinny taking apart a computer or a radio.
When he was 14 years old, he started building websites and was pleasantly surprised when he learned that people would pay him to do such.
He went to school for civil engineering and after graduation started working for a SaaS startup building products and services for the travel industry.
And it was during this season in his life where he started thinking about starting his own company in the hospitality management space.
Tune in to hear the entertaining story of how Vinny Breslin brought Uplisting to life.
Explore Uplisting here.
Follow Vinny on Twitter here.
Behind the Stays is brought to you each week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.
You can subscribe, for free, at www.sponstayneous.com
This week's episode is brought to you by Mount.
A few months ago, Gabby and I stayed at a quintessential beach cottage in San Diego.
The home was just 3/4 of a mile from the beach — perfect biking distance, right?
There was only one problem — the home didn’t come with bikes, and the nearest bike rental shop was fully committed throughout our stay.
We really wanted bikes — so much so that we asked our host if she knew anyone personally that we might be able to rent bikes from. Alas, she did not.
Today, I want to introduce you to a company who is solving for this very problem. Meet Mount — a platform that enables STR hosts to transform their homes into full-fledged vacation experiences.
Mount let’s you rent just about anything to your guests — bikes, scooters, golf carts, kayaks, and even private chefs and masseuses!
With the simple scan of a QR code, guests can explore all of the rental amenities you have to offer. Guests can browse, book, and access anything you make available in a matter of seconds.
Mount makes it easy for guests to access anything additional they might need during their stay, and for STR hosts to increase their revenue per booking.
Oh, and if you don’t have a bike or scooter to rent, no problem — Mount can provide one for you.
Learn more about how you can earn more via your STR with Mount and get your first month free by emailing the Mount team at help@RentMount.com

Aug 30, 2022 • 47min
How to Build an Independent Vacation Rental Brand — Musings from Arthur Colker, Founder of StayFi
Meet Arthur Colker, Founder and CEO of StayFi.
Growing up, Arthur thought he wanted to be a politician. He was intrigued by how power and influence could move society forward.
After going to school in DC and interning on The Hill, Arthur realized that while he loved following politics, working in it wasn’t quite for him.
And while he couldn’t have known it at the time, this realization was the first major stepping stone in his journey to becoming an entrepreneur and in founding StayFi — a wifi portal for short term rentals that allows hosts to capture crucial data from their guests.
Now you’re going to meet Arthur in JUST a second here, but, before you do so, I have a gift for you.
Arthur has offered listeners of Behind the Stays 50% off their first 3 months of StayFi.
So, if you’re inspired by what Arthur and his team are building and want to leverage their tools to grow your STR business, head on over to StayFi.com and use the discount code BTS50 at check out for 50% off the first 3 months of your subscription.
You can connect with Arthur on Twitter or learn more about StayFi here.
Behind the Stays is brought to you each week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.
You can subscribe, for free, at www.sponstayneous.com
This week's episode is brought to you by Mount.
A few months ago, Gabby and I stayed at a quintessential beach cottage in San Diego.
The home was just 3/4 of a mile from the beach — perfect biking distance, right?
There was only one problem — the home didn’t come with bikes, and the nearest bike rental shop was fully committed throughout our stay.
We really wanted bikes — so much so that we asked our host if she knew anyone personally that we might be able to rent bikes from. Alas, she did not.
Today, I want to introduce you to a company who is solving for this very problem. Meet Mount — a platform that enables STR hosts to transform their homes into full-fledged vacation experiences.
Mount let’s you rent just about anything to your guests — bikes, scooters, golf carts, kayaks, and even private chefs and masseuses!
With the simple scan of a QR code, guests can explore all of the rental amenities you have to offer. Guests can browse, book, and access anything you make available in a matter of seconds.
Mount makes it easy for guests to access anything additional they might need during their stay, and for STR hosts to increase their revenue per booking.
Oh, and if you don’t have a bike or scooter to rent, no problem — Mount can provide one for you.
Learn more about how you can earn more via your STR with Mount and get your first month free by emailing the Mount team at help@RentMount.com

Aug 24, 2022 • 49min
He Sold His Cannabis Dispensary to Become an STR Entrepreneur — Meet Jason Neil
In just a moment you’ll meet Jason Neil — the creator of Golden Tiny Homes – a collection of minimalist short term rentals in Golden, British Columbia.
Growing up, Jason liked working with his hands. He always had an eye for making things better and this perspective ultimately led him to become a builder — like his father before him.
Jason has also always loved the outdoors — in fact he spends half the year surfing in Mexico and the other half snowboarding in British Columbia.
One summer while surfing in Baja, Jason’s buddies started talking about the emerging Cannabis industry and the business opportunities that surrounded it.
Tune in to hear the incredible story of how Jason built up a Cannabis business only to sell it and use the profits of his exit to start building Golden Tiny Homes.
Alright, without further adieu, get ready to meet Jason.
This week's episode is brought to you by Wander.
In every marketplace, there are the Davids and Goliaths.
While it’s hard to fathom now, Amazon was a David when Borders and Barnes and Noble were the bookstore Goliaths.
And don’t forget that Apple was a David when Xerox, IBM, and Motorola were consumer technology Goliaths.
Today, I want to introduce you to the David of short-term-rental platforms — a company called Wander.
Whether you’re embarking on a family vacation, planning a getaway with friends, yearning for a workcation, or organizing a company offsite, there is a Wander for every occasion.
Wanders aren't vacation homes, they're better. Inspiring views, modern workstations, restful beds, hotel-grade cleaning and 24/7 concierge service are just a few of the guarantees that come when you stay with Wander.
Wander is in search of high-end vacation homes in incredible locations around the US (think national parks, beaches, mountains…) with proven annual revenue.
If you are a short-term rental owner looking to sell your property to someone who will appreciate what you’ve built, send the Wander team an email with all the important deets (like monthly rev, monthly expenses, yada yada) to www.sponstayneous.com

Aug 17, 2022 • 55min
Meet Chad Ludeman — The Engineer Turned Entrepreneur Building Design-Driven Hotels and STRs
Meet Chad Ludeman, Co-Founder of Post Green Homes and Lokal Hotel.
Chad moved around a lot as a kid, but spent high school in upstate New York. He’s an engineer by trade, but an entrepreneur at heart.
Courtney, Chad’s wife and business partner, was Chad’s most critical sounding board — she shot down most of his business ideas until he started talking about real estate.
There was one idea, in particular, that Chad and Courtney both agreed was worth pursuing and that was to build a 1,000 square foot house for $100k. This project was the birth of the couple’s first business, Post Green Homes.
And while they learned a lot through this venture, they realized that their hearts were really in the hospitality space. And it was this realization that ultimately led them to found Lokal Hotel — a collection of design driven boutique luxury hotels.
Tune in to hear the exciting story of how Chad and Courtney built their brand and their first three hotels.
Book your stay at a Lokal Hotel
Follow Chad on Twitter
Follow Lokal Hotel on Instagram
This week's episode is brought to you by Wander.
In every marketplace, there are the Davids and Goliaths.
While it’s hard to fathom now, Amazon was a David when Borders and Barnes and Noble were the bookstore Goliaths.
And don’t forget that Apple was a David when Xerox, IBM, and Motorola were consumer technology Goliaths.
Today, I want to introduce you to the David of short-term-rental platforms — a company called Wander.
Whether you’re embarking on a family vacation, planning a getaway with friends, yearning for a workcation, or organizing a company offsite, there is a Wander for every occasion.
Wanders aren't vacation homes, they're better. Inspiring views, modern workstations, restful beds, hotel-grade cleaning and 24/7 concierge service are just a few of the guarantees that come when you stay with Wander.
Wander is in search of high-end vacation homes in incredible locations around the US (think national parks, beaches, mountains…) with proven annual revenue.
If you are a short-term rental owner looking to sell your property to someone who will appreciate what you’ve built, send the Wander team an email with all the important deets (like monthly rev, monthly expenses, yada yada) to www.sponstayneous.com

Aug 9, 2022 • 58min
How to Build a Bespoke Hotel Brand and Management Company in 2022
Meet Dylan Petrich — Co-Founder of Wilder Ways, a Texas-based hotel brand and management company.
Dylan was born in Paris but grew up in London. After graduating from university he went to work in finance and split his time between London and New York.
While finance was fascinating, Dylan grew tired of just looking at numbers — he wanted to get into the game of business and be an operator.
So, when an opportunity presented itself to move into the hospitality space by joining a new startup, The Guild, Dylan took it.
After a couple of years of learning a lot about hospitality, real estate, and startups the entrepreneurship bug bit Dylan…and he wondered what it would look like to start his OWN hospitality brand and business.
Tune in to hear the exciting story of how Dylan built Wilder Ways.
This week's episode is brought to you by Wander.
In every marketplace, there are the Davids and Goliaths.
While it’s hard to fathom now, Amazon was a David when Borders and Barnes and Noble were the bookstore Goliaths.
And don’t forget that Apple was a David when Xerox, IBM, and Motorola were consumer technology Goliaths.
Today, I want to introduce you to the David of short-term-rental platforms — a company called Wander.
Whether you’re embarking on a family vacation, planning a getaway with friends, yearning for a workcation, or organizing a company offsite, there is a Wander for every occasion.
Wanders aren't vacation homes, they're better. Inspiring views, modern workstations, restful beds, hotel-grade cleaning and 24/7 concierge service are just a few of the guarantees that come when you stay with Wander.
Wander is in search of high-end vacation homes in incredible locations around the US (think national parks, beaches, mountains…) with proven annual revenue.
If you are a short-term rental owner looking to sell your property to someone who will appreciate what you’ve built, send the Wander team an email with all the important deets (like monthly rev, monthly expenses, yada yada) to www.sponstayneous.com

Aug 3, 2022 • 1h 1min
How to Market Your Airbnb Like a Pro
Meet Conrad O'Connell (@conradoconnell), Founder and CEO at BuildUp Bookings, a digital marketing agency that helps STR hosts increase direct bookings & build their brands.
Conrad was working at a marketing agency after college. This agency onboarded a new client in the boutique hotel space and Conrad was assigned to the account.
Pretty instantly, Conrad fell in love with the hospitality space — so much so that he wound up leaving the agency to start a firm of his own.
Tune in to hear Conrad share new ideas for how to market STRs, an overview of the most common marketing mistakes that STR hosts make, and how to know if/when it might be time to move off of Airbnb.
This week's episode is brought to you by Wander.
In every marketplace, there are the Davids and Goliaths.
While it’s hard to fathom now, Amazon was a David when Borders and Barnes and Noble were the bookstore Goliaths.
And don’t forget that Apple was a David when Xerox, IBM, and Motorola were consumer technology Goliaths.
Today, I want to introduce you to the David of short-term-rental platforms — a company called Wander.
Whether you’re embarking on a family vacation, planning a getaway with friends, yearning for a workcation, or organizing a company offsite, there is a Wander for every occasion.
Wanders aren't vacation homes, they're better. Inspiring views, modern workstations, restful beds, hotel-grade cleaning and 24/7 concierge service are just a few of the guarantees that come when you stay with Wander.
Wander is in search of high-end vacation homes in incredible locations around the US (think national parks, beaches, mountains…) with proven annual revenue.
If you are a short-term rental owner looking to sell your property to someone who will appreciate what you’ve built, send the Wander team an email with all the important deets (like monthly rev, monthly expenses, yada yada) to www.sponstayneous.com

Jul 26, 2022 • 51min
How to Build a Short-Term Rental Business — And Also Change the World.
Meet Debbie Todd, creator of The Woodlands at Hocking Hill.
Debbie is a physical therapist and mother of three by day, and an STR host by night.
Debbie and her husband Jeff were looking for a vacation home that they could get away to a couple of weekends a month. The idea of renting it out wasn’t totally off the table, but certainly wasn’t a priority.
Then one weekend, in the spring of 2020, the family decided to list the property on Airbnb. And, well, it instantly took off…so much so, in fact, that the Todd family was rarely able to stay there!
This traction inspired Debbie and Jeff to start searching for another home in Hocking Hills.
Tune in to hear the inspiring story of how Debbie and Jeff found the property which they’d transform into the Woodlands Lodge and how they’ve designed their budding STR business to give back to the community.
Alright, without further ado, get ready to meet Debbie.
Book The Woodlands at Hocking Hills.
This week's episode is brought to you by Wander.
In every marketplace, there are the Davids and Goliaths.
While it’s hard to fathom now, Amazon was a David when Borders and Barnes and Noble were the bookstore Goliaths.
And don’t forget that Apple was a David when Xerox, IBM, and Motorola were consumer technology Goliaths.
Today, I want to introduce you to the David of short-term-rental platforms — a company called Wander.
Whether you’re embarking on a family vacation, planning a getaway with friends, yearning for a workcation, or organizing a company offsite, there is a Wander for every occasion.
Wanders aren't vacation homes, they're better. Inspiring views, modern workstations, restful beds, hotel-grade cleaning and 24/7 concierge service are just a few of the guarantees that come when you stay with Wander.
Wander is in search of high-end vacation homes in incredible locations around the US (think national parks, beaches, mountains…) with proven annual revenue. If you are a short-term rental owner looking to sell your property to someone who will appreciate what you’ve built, send the Wander team an email with all the important deets (like monthly rev, monthly expenses, yada yada) to hello@wander.com.
If Wander makes an offer, you can count on it being all cash, quick and hassle-free.
So if you’ve been thinking of selling, even remotely, why not start a conversation with our friends at Wander? Send them an email at hello@wander.com.
Behind the Stays is brought to you each week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.
You can subscribe, for free, at www.sponstayneous.com


