Behind the Stays

Zach Busekrus
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Nov 3, 2022 • 52min

How Vacation Rental Managers Can Leverage AI and Machine Learning Like the Big OTAs Do

In just a moment you’ll  meet Evan Dolgow, Head of Predictive Hospitality at Jarvis ML.  Jarvis ML was founded by the guys over at Google who built the machine learning platforms powering Google Ads and Payments.  Evan and his team have a vision of democratizing the data and technology that OTAs have and making these tools and insights accessible to short-term and vacation-rental hosts in order to increase direct bookings. Tune in to discover what short-term rental and vacation rental hosts can learn from the ecommerce space about building independent brands and moats. Learn more about Jarvis ML here Connect with Evan on LinkedIn This week's episode is brought to you by Guesty for Hosts.  One of the questions I get asked a lot from listeners is what they should look for in a PMS or Property Management System. Now, we’re lucky — there are a lot of great options in the market, which can’t be said for software platforms in all industries.  That said, I always encourage them to take a good look at Guesty for Hosts — and here’s why: 1. Guesty’s Channel Manager helps you centralize data across the major booking platforms and stay on top of all activity on your listings without having to hop back and forth between channels such as Airbnb, Booking.com and Vrbo.  2. Guesty’s automation tools enable you to ensure you connect with guests in a meaningful, creative, and instant fashion. You can make custom messages for a variety of situations, from a response to an initial inquiry to a post check-out follow up encouraging your guests to leave a review. 3. It includes a Website Builder feature that allows you to create your own branded booking website in just minutes…allowing you to grow your listing’s brand value and increase your direct bookings.  4. And finally, Guesty just raised over $170 million dollars which means they got some serious cash to continue to seriously invest in their product!   So here’s the deal.  If you’re a STR host without a PMS system or a host looking to explore a new one, I’ve got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers 20% off of their first year when they use the discount code “SPONSTAYNEOUS” at checkout. Get started with a 14 day free trial today  — no credit card, set up fee, or commitment required — and cancel anytime if you don't love it. Once your 14 day free trial is up, use the discount code “SPONSTAYNEOUS” for 20% off of your first year. Guesty for Hosts — it’s the bestie of top-rated STR super hosts.  Try Guesty for Hosts for Free. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Nov 1, 2022 • 59min

How They’re Building Canada’s Premier Luxury Treehouse Company

Meet Lauren and Cam Green, the founders of The Fort Treehouse Company — Canada’s premier luxury treehouse company. Cam and Lauren met at summer camp.  They were a part of the same friend group for more than 15 years before they started dating, but once they did, it was clear that they were a perfect match. Both Lauren and Cam are quite entrepreneurial.  Lauren tends to have the big ideas and Cam is incredible at finding ways to bring them to life.  While working on staff at the camp that he and Lauren met at, Cam discovered a sustainable treehouse design and build program in Vermont. And it was this moment where Cam first realized that what he really wanted to do was build beautiful escapes in the trees!  Tune in to hear the remarkable story of how Cam and Lauren brought their first treehouse to life and what the couple has planned next for The Fort Treehouse Co.  Learn more about The Fort Treehouse Co. Follow The Fort Treehouse Co. on Instagram  This week's episode is brought to you by Guesty for Hosts.  One of the questions I get asked a lot from listeners is what they should look for in a PMS or Property Management System. Now, we’re lucky — there are a lot of great options in the market, which can’t be said for software platforms in all industries.  That said, I always encourage them to take a good look at Guesty for Hosts — and here’s why: 1. Guesty’s Channel Manager helps you centralize data across the major booking platforms and stay on top of all activity on your listings without having to hop back and forth between channels such as Airbnb, Booking.com and Vrbo.  2. Guesty’s automation tools enable you to ensure you connect with guests in a meaningful, creative, and instant fashion. You can make custom messages for a variety of situations, from a response to an initial inquiry to a post check-out follow up encouraging your guests to leave a review. 3. It includes a Website Builder feature that allows you to create your own branded booking website in just minutes…allowing you to grow your listing’s brand value and increase your direct bookings.  4. And finally, Guesty just raised over $170 million dollars which means they got some serious cash to continue to seriously invest in their product!   So here’s the deal.  If you’re a STR host without a PMS system or a host looking to explore a new one, I’ve got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers 20% off of their first year when they use the discount code “SPONSTAYNEOUS” at checkout. Get started with a 14 day free trial today  — no credit card, set up fee, or commitment required — and cancel anytime if you don't love it. Once your 14 day free trial is up, use the discount code “SPONSTAYNEOUS” for 20% off of your first year. Guesty for Hosts — it’s the bestie of top-rated STR super hosts.  Try Guesty for Hosts for Free. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Oct 25, 2022 • 53min

How to Inspire the Next Generation of Real Estate Investors — Meet Ali Nichols, Co-Founder of Getaway

Meet Ali Nichols — Co-Founder of Getaway. Getaway is on a mission to make vacation rental real estate accessible to the next generations  of investors and to reimagine travel memberships by allowing investors to stay in the premier homes they own.  Ali has been interested in real estate since she was a young child.  She’d come home on Sunday mornings after church and circle listings in the newspaper with open houses she wanted to visit.  After working for technology companies like Uber and Bungalow, Ali was bit by that entrepreneurial bug and began desiring to start her own company.  Tune in to hear the story behind where the idea of Getaway came from and what her goals are for the company over the next 12 months. Discover Getaway Connect with Ali on LinkedIn  This week's episode is brought to you by Guesty for Hosts.  One of the questions I get asked a lot from listeners is what they should look for in a PMS or Property Management System. Now, we’re lucky — there are a lot of great options in the market, which can’t be said for software platforms in all industries.  That said, I always encourage them to take a good look at Guesty for Hosts — and here’s why: 1. Guesty’s Channel Manager helps you centralize data across the major booking platforms and stay on top of all activity on your listings without having to hop back and forth between channels such as Airbnb, Booking.com and Vrbo.  2. Guesty’s automation tools enable you to ensure you connect with guests in a meaningful, creative, and instant fashion. You can make custom messages for a variety of situations, from a response to an initial inquiry to a post check-out follow up encouraging your guests to leave a review. 3. It includes a Website Builder feature that allows you to create your own branded booking website in just minutes…allowing you to grow your listing’s brand value and increase your direct bookings.  4. And finally, Guesty just raised over $170 million dollars which means they got some serious cash to continue to seriously invest in their product!   So here’s the deal.  If you’re a STR host without a PMS system or a host looking to explore a new one, I’ve got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers 20% off of their first year when they use the discount code “SPONSTAYNEOUS” at checkout. Get started with a 14 day free trial today  — no credit card, set up fee, or commitment required — and cancel anytime if you don't love it. Once your 14 day free trial is up, use the discount code “SPONSTAYNEOUS” for 20% off of your first year. Guesty for Hosts — it’s the bestie of top-rated STR super hosts.  Try Guesty for Hosts for Free. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.  
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Oct 21, 2022 • 49min

How a Single Mom Built One of Vermont’s Most Popular Airbnbs — The Story of the Stone City Treehouse

Meet Heather Davis, the creator of the Stone City Treehouse in Hardwick, Vermont. Heather grew up in New York but always had great affinity for the Green Mountain State — so much so that her only criteria for where to go to college was that it had to be in Vermont.  In 2012 Heather started renting her home on Airbnb in order to help pay the bills. Being a single mom with two teenagers in Vermont was not always easy! She had such a positive experience with the platform and the guests who stayed in her home that she started dreaming about how she might expand her business. And that’s when the idea for the Stone City Treehouse was born.  Tune in to hear the story behind how Heather built the Treehouse with a little help from the DIY Network’s The Treehouse Guys, and how she generated over 500 incredible reviews and 12k followers on Instagram.  Alright, without further ado, get ready to meet Heather.  Book a Stay at the Stone City Treehouse Follow the Stone City Treehouse on Instagram  This week's episode is brought to you by Guesty for Hosts.  One of the questions I get asked a lot from listeners is what they should look for in a PMS or Property Management System. Now, we’re lucky — there are a lot of great options in the market, which can’t be said for software platforms in all industries.  That said, I always encourage them to take a good look at Guesty for Hosts — and here’s why: 1. Guesty’s Channel Manager helps you centralize data across the major booking platforms and stay on top of all activity on your listings without having to hop back and forth between channels such as Airbnb, Booking.com and Vrbo.  2. Guesty’s automation tools enable you to ensure you connect with guests in a meaningful, creative, and instant fashion. You can make custom messages for a variety of situations, from a response to an initial inquiry to a post check-out follow up encouraging your guests to leave a review. 3. It includes a Website Builder feature that allows you to create your own branded booking website in just minutes…allowing you to grow your listing’s brand value and increase your direct bookings.  4. And finally, Guesty just raised over $170 million dollars which means they got some serious cash to continue to seriously invest in their product!   So here’s the deal.  If you’re a STR host without a PMS system or a host looking to explore a new one, I’ve got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers 20% off of their first year when they use the discount code “SPONSTAYNEOUS” at checkout. Get started with a 14 day free trial today  — no credit card, set up fee, or commitment required — and cancel anytime if you don't love it. Once your 14 day free trial is up, use the discount code “SPONSTAYNEOUS” for 20% off of your first year. Guesty for Hosts — it’s the bestie of top-rated STR super hosts.  Try Guesty for Hosts for Free. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Oct 18, 2022 • 56min

The Top Airbnb Secrets and Strategies from a Former Airbnb Employee

Meet Daniel Rusteen.  Daniel is the self-proclaimed “world’s best at Airbnb.” And before you laugh or roll your eyes, he’s got a pretty solid case for why this title is fitting.  Daniel worked at Airbnb for several years, launched his own Airbnb property management business, is building his own collection of luxe Airbnbs, has a plethora of courses, tools, and resources he’s developed for Airbnb hosts AND has spent more than 2,000 nights staying at Airbnbs! So, yeah, the dude knows a thing or two about the Airbnb ecosystem. Tune into a riveting conversation on how to optimize your Airbnb business and what Daniel thinks the future of travel and hospitality will look like over the next few years. Alright, without further ado, get ready to meet Daniel.  Visit Daniel's Website Book a stay at Daniel's Airbnb Follow Daniel on Twitter This week's episode is brought to you by Guesty for Hosts.  One of the questions I get asked a lot from listeners is what they should look for in a PMS or Property Management System. Now, we’re lucky — there are a lot of great options in the market, which can’t be said for software platforms in all industries.  That said, I always encourage them to take a good look at Guesty for Hosts — and here’s why: 1. Guesty’s Channel Manager helps you centralize data across the major booking platforms and stay on top of all activity on your listings without having to hop back and forth between channels such as Airbnb, Booking.com and Vrbo.  2. Guesty’s automation tools enable you to ensure you connect with guests in a meaningful, creative, and instant fashion. You can make custom messages for a variety of situations, from a response to an initial inquiry to a post check-out follow up encouraging your guests to leave a review. 3. It includes a Website Builder feature that allows you to create your own branded booking website in just minutes…allowing you to grow your listing’s brand value and increase your direct bookings.  4. And finally, Guesty just raised over $170 million dollars which means they got some serious cash to continue to seriously invest in their product!   So here’s the deal.  If you’re a STR host without a PMS system or a host looking to explore a new one, I’ve got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers 20% off of their first year when they use the discount code “SPONSTAYNEOUS” at checkout. Get started with a 14 day free trial today  — no credit card, set up fee, or commitment required — and cancel anytime if you don't love it. Once your 14 day free trial is up, use the discount code “SPONSTAYNEOUS” for 20% off of your first year. Guesty for Hosts — it’s the bestie of top-rated STR super hosts.  Try Guesty for Hosts for Free. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.  
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Oct 11, 2022 • 1h 5min

Hot Takes on the Future of Travel and Hospitality with Nate Ritter, Co-Founder of Room Steals

Meet Nate Ritter — founder of Room Steals, a travel membership that provides customers with incredible deals on hotel rooms. Nate is a technology executive who has started, bought, and sold companies and who has also consulted for companies like Microsoft and Land Rover. Fun fact — Nate also popularized the use of the hashtag on Twitter…pretty cool, huh?  In this episode, we talk about: Where the idea for Room Steals came from and how it compares to Expedia and other OTAs How to build a productized experience for your STR collection Hot takes on the future of travel and hospitality  What it’s like to live full time in an RV as a family of 5 Sign up for Room Steals Follow Nate on Twitter Get to Know More About Nate on His Website This week's episode is brought to you by Guesty for Hosts.  One of the questions I get asked a lot from listeners is what they should look for in a PMS or Property Management System. Now, we’re lucky — there are a lot of great options in the market, which can’t be said for software platforms in all industries.  That said, I always encourage them to take a good look at Guesty for Hosts — and here’s why: 1. Guesty’s Channel Manager helps you centralize data across the major booking platforms and stay on top of all activity on your listings without having to hop back and forth between channels such as Airbnb, Booking.com and Vrbo.  2. Guesty’s automation tools enable you to ensure you connect with guests in a meaningful, creative, and instant fashion. You can make custom messages for a variety of situations, from a response to an initial inquiry to a post check-out follow up encouraging your guests to leave a review. 3. It includes a Website Builder feature that allows you to create your own branded booking website in just minutes…allowing you to grow your listing’s brand value and increase your direct bookings.  4. And finally, Guesty just raised over $170 million dollars which means they got some serious cash to continue to seriously invest in their product!   So here’s the deal.  If you’re a STR host without a PMS system or a host looking to explore a new one, I’ve got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers 20% off of their first year when they use the discount code “SPONSTAYNEOUS” at checkout. Get started with a 14 day free trial today  — no credit card, set up fee, or commitment required — and cancel anytime if you don't love it. Once your 14 day free trial is up, use the discount code “SPONSTAYNEOUS” for 20% off of your first year. Guesty for Hosts — it’s the bestie of top-rated STR super hosts.  Try Guesty for Hosts for Free. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee. 
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Oct 5, 2022 • 56min

How to Go from Zero to One as an STR Entrepreneur

Meet Bryce Garcia.  Bryce works in sales for a SaaS company by day and is building his own collection of STRs by night. When Bryce’s mom found out he had bought a condo in Austin,  site unseen, during the middle of the pandemic, and planned to live in one room and rent out the other on Airbnb she thought he had gone NUTS. But when Bryce made enough money over one holiday weekend to pay his mortgage for the month, she told Bryce’s father, “maybe the kid is on to something.” In this episode, Bryce and I talk about: How to get into the game as a new STR investor The tech stack you need from 0 - 3 properties  How to use Twitter to grow your brand and business as an STR entrepreneur The best people to follow on Twitter for tips on STR investing and business building  And lots more. Follow Bryce on Twitter  This week's episode is brought to you by Guesty for Hosts.  One of the questions I get asked a lot from listeners is what they should look for in a PMS or Property Management System. Now, we’re lucky — there are a lot of great options in the market, which can’t be said for software platforms in all industries.  That said, I always encourage them to take a good look at Guesty for Hosts — and here’s why: 1. Guesty’s Channel Manager helps you centralize data across the major booking platforms and stay on top of all activity on your listings without having to hop back and forth between channels such as Airbnb, Booking.com and Vrbo.  2. Guesty’s automation tools enable you to ensure you connect with guests in a meaningful, creative, and instant fashion. You can make custom messages for a variety of situations, from a response to an initial inquiry to a post check-out follow up encouraging your guests to leave a review. 3. It includes a Website Builder feature that allows you to create your own branded booking website in just minutes…allowing you to grow your listing’s brand value and increase your direct bookings.  4. And finally, Guesty just raised over $170 million dollars which means they got some serious cash to continue to seriously invest in their product!   So here’s the deal.  If you’re a STR host without a PMS system or a host looking to explore a new one, I’ve got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers 20% off of their first year when they use the discount code “SPONSTAYNEOUS” at checkout. Get started with a 14 day free trial today  — no credit card, set up fee, or commitment required — and cancel anytime if you don't love it. Once your 14 day free trial is up, use the discount code “SPONSTAYNEOUS” for 20% off of your first year. Guesty for Hosts — it’s the bestie of top-rated STR super hosts.  Try Guesty for Hosts for Free. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee. 
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Sep 30, 2022 • 49min

How to Make Your Airbnb Instaworthy — Ideas from an Award-Winning STR Photographer

Meet Jon Kreye — an award-winning Airbnb and VRBO photographer. Growing up, you’d often find Jon in the backyard snapping photos of trees, flowers, and wildlife — he has always been moved by the beauty nature offers.  Jon dreamed of being able to do photography full-time, but was sober to the fact that making it as a full-time photographer is super difficult. One day, while traveling in Minnesota, Jon posted photos of the cabin he was staying  at on Instagram — and while he didn’t know it at the time, this decision would change the course of his life forever. Tune in to hear the story of how the success of those first posts on Instagram inspired Jon to focus his photography business around the short term travel space. Follow Jon on Instagram.  This episode is brought to you by BuildUp Bookings.  SEO.  Paid Search. Email Marketing.   You know they are the marketing trifecta needed to build your brand and increase direct bookings to your properties...    But, outside of watching a couple of YouTube videos and listening to a few STR podcasts, you haven’t had the time to really understand how Google ranks content or what subject line and preview text combo are the best when sending an email to your list about last-minute availability.    If you’re listening to this podcast, chances are you’re not just any run of the mill STR or vacation rental host — you’re an entrepreneur who wants to see their portfolio of homes and the brand that encompasses grow.    And this week’s podcast sponsor, BuildUp Bookings, can help you do just that.    BuildUp Bookings is the digital marketing team that some of the best players in the game use to scale their businesses.     I had their founder, Conrad O’Connell on Episode 44 of the podcast...and let me tell you — this guys know his stuff!  In just the last 12 months, BuildUp Bookingshas helped their clients earn over $48 million in direct bookings.   If 90% of your bookings are coming via the Airbnbs and VRBOs of the world, it might be time to audit and augment your direct booking strategy — and Conrad and his team have set up a special landing page for Behind the Stays listeners chock-full of free resources to help you do so.     Head on over to www.BuildUpBookings.com/BTS to learn more.  And be sure to request a free marketing strategy session with Conrad and tell him Zach from Behind the Stays sent you his way! About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee. 
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Sep 27, 2022 • 52min

How He Discovered, Bought, and Scaled an RV Membership Program — Meet Joel Holland, CEO of Harvest Hosts

In just a moment you’ll meet Joel Holland, CEO of Harvest Hosts —  an RV membership program that allows travelers to stay overnight at unique locations around the country including farms, wineries, breweries, and more. Joel is what you might call a creative hustler.  As a young teenager, you could either find him selling DVDs and books on eBay or out and about shooting video.   Joel loved capturing compelling video content.  So much so in fact, that he launched a business called VideoBlocks, which was a marketplace for stock video footage. He grew the company now known as StoryBlocks and sold it back in 2020 — but not before spending a year RVing around the country with his wife.  After taking some much deserved time off, Joel began looking for his next opportunity. And that’s when he stumbled upon Harvest Hosts. Tune in to hear the serendipitous story of how Joel discovered, bought, and scaled one of the travel industry’s most beloved brands.  Explore Harvest Hosts  Connect with Joel on Twitter or LinkedIn. This episode is brought to you by BuildUp Bookings.  SEO.  Paid Search. Email Marketing.   You know they are the marketing trifecta needed to build your brand and increase direct bookings to your properties...    But, outside of watching a couple of YouTube videos and listening to a few STR podcasts, you haven’t had the time to really understand how Google ranks content or what subject line and preview text combo are the best when sending an email to your list about last-minute availability.    If you’re listening to this podcast, chances are you’re not just any run of the mill STR or vacation rental host — you’re an entrepreneur who wants to see their portfolio of homes and the brand that encompasses grow.    And this week’s podcast sponsor, BuildUp Bookings, can help you do just that.    BuildUp Bookings is the digital marketing team that some of the best players in the game use to scale their businesses.     I had their founder, Conrad O’Connell on Episode 44 of the podcast...and let me tell you — this guys know his stuff!  In just the last 12 months, BuildUp Bookingshas helped their clients earn over $48 million in direct bookings.   If 90% of your bookings are coming via the Airbnbs and VRBOs of the world, it might be time to audit and augment your direct booking strategy — and Conrad and his team have set up a special landing page for Behind the Stays listeners chock-full of free resources to help you do so.     Head on over to www.BuildUpBookings.com/BTS to learn more.  And be sure to request a free marketing strategy session with Conrad and tell him Zach from Behind the Stays sent you his way! About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee. 
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Sep 20, 2022 • 54min

She Bought a Bank in the Ozarks and Transformed it into an Airbnb — How Tyann Marcink Builds Regional Vacation Rental Brands.

Meet Tyann Marcink  — the Queen of Guest Experience at Touch Stay, a digital guidebook platform for short-term and vacation rental hosts.  Tyann has a knack for charting her own path. She’s a resilient creative who owns 2 rental management brands and has been active in the vacation rental industry since 2007. Discover Tyann’s hot takes about the future of the hospitality industry, hear the story behind how she bought a bank and turned it into a vacation rental in the Ozarks, and learn about how she ventured off on her entrepreneurial journey after losing a college scholarship in this episode of Behind the Stays. Alright, without further ado, get ready to meet Tyann.  You can learn more about Touch Stay here. Explore Tyann's Vacation Rentals here. Connect with Tyann on Twitter here.  This episode is brought to you by BuildUp Bookings.  SEO.  Paid Search. Email Marketing.   You know they are the marketing trifecta needed to build your brand and increase direct bookings to your properties...    But, outside of watching a couple of YouTube videos and listening to a few STR podcasts, you haven’t had the time to really understand how Google ranks content or what subject line and preview text combo are the best when sending an email to your list about last-minute availability.    If you’re listening to this podcast, chances are you’re not just any run of the mill STR or vacation rental host — you’re an entrepreneur who wants to see their portfolio of homes and the brand that encompasses grow.    And this week’s podcast sponsor, BuildUp Bookings, can help you do just that.    BuildUp Bookings is the digital marketing team that some of the best players in the game use to scale their businesses.     I had their founder, Conrad O’Connell on Episode 44 of the podcast...and let me tell you — this guys know his stuff!  In just the last 12 months, BuildUp Bookings has helped their clients earn over $48 million in direct bookings.   If 90% of your bookings are coming via the Airbnbs and VRBOs of the world, it might be time to audit and augment your direct booking strategy — and Conrad and his team have set up a special landing page for Behind the Stays listeners chock-full of free resources to help you do so.     Head on over to www.BuildUpBookings.com/BTS to learn more.  And be sure to request a free marketing strategy session with Conrad and tell him Zach from Behind the Stays sent you his way! About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee. 

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