Content Strategy Insights

Neal Sofian leads a company that builds conversation bots for the health-care industry. Using algorithms, machine learning, and contextual storytelling, they create complex, customized content on the fly to help people change their health behavior. https://ellessmedia.com/csi/neal-sofian/

Jennifer Bourn helps small businesses create systems to plan and create their content. She also helps other small-agency owners streamline and systematize their operations. https://ellessmedia.com/csi/jennifer-bourn/

Kronda Adair helps mission-driven businesses succeed online. Helping her clients authentically share their expertise as digital content is a key part of this mission. https://ellessmedia.com/csi/kronda-adair/

Jenn Marie helps small businesses share their authentic selves online. She focuses on personality-driven content marketing that helps her clients start conversations with their customers and prospects. https://ellessmedia.com/csi/jenn-marie/

John Sechrest helps startups tell their stories. By managing the narrative around their startup idea, founders can improve their odds of raising money, attracting the right talent, and – most importantly – connecting with the right customers. https://ellessmedia.com/csi/john-sechrest/

Andrea Zoellner is passionate about making the web more accessible and usable. With clear UX copywriting and a single-minded focus on the user, she helps people succeed online.

When the field of SEO emerged in the late 1990s, Heather Lloyd-Martin was one of the first writers to focus on search engines. She's still at it 20 years later – writing, coaching, training, and consulting on SEO copywriting.

Kate Saul & Andre Francisco work at 18F, an federal government agency that helps other agencies improve their digital services, including web content. Soon after the agency's founding they discovered that they would benefit from having a master reference guide - the 18F Content Guide - for both their organization and their clients. The 18F Content Guide helps federal government agencies keep their web content consistent and usable.

Shelley Keith is a digital strategist with Modern Tribe. Her pragmatic approach to content governance aligns stakeholders on the "why" behind content decisions and uses techniques like "guerrilla governance" to get the content outcomes that executives demand.

Simon Thompson runs an agency in Melbourne, Australia, that focuses on helping B2B businesses add podcasts to their content marketing mix.