Content Strategy Insights

Tracy Playle has a super-power: people skills that help her run effective content strategy workshops. Clarify your "why." Get the right people together. Engage them in focused and creative activities. Great strategy is the result. https://ellessmedia.com/csi/tracy-playle/

Phillip Hunter has been designing digital conversations for 20 years. He started with touch-tone phone applications. More recently, he has worked on Alexa and other voice-based technologies. https://ellessmedia.com/csi/phillip-hunter/

Colleen Jones is a Jedi Master of content effectiveness. She helps organizations plan, create, and improve operations that produce user-focused content. https://ellessmedia.com/csi/coleen-jones/

Torrey Podmajersky is a true UX writing pioneer. As a "content developer" for Microsoft's Xbox she cultivated the skills she now uses as a UX writer at Google. Her new book, "Strategic Writing for UX," shares the insights she has gleaned over 10 years of UX writing practice. https://ellessmedia.com/csi/torrey-podmajersky/

Do you love your CMS? Laura Robertson asked the audience at her Confab 2019 talk whether any of them loved their CMS. In a room of 750 people, only one hand went up. This sad state of affairs has prompted Laura to reflect deeply on content management systems. https://ellessmedia.com/csi/laura-robertson/ ‎

Mike Atherton applies insights from information architecture to help content strategists develop domain models. These models help align content stakeholders and create a powerful way to organize, discover, and display content. https://ellessmedia.com/csi/mike-atherton/

Flora Paul developed an analytics practice she calls "editorial intelligence" during her time at BuzzFeed Brasil. She firmly believes that writers and content strategists "can be friends with numbers and data." https://ellessmedia.com/csi/flora-paul/

Rachel Van't Land is a copywriter, brand strategist, and content strategist. Rachel helps businesses speak in a credible voice that aligns with their brand. https://ellessmedia.com/csi/rachel-vant-land/

Blaine Kyllo helps enterprises understand and optimize their content processes. A key part of his work is helping his clients develop governance models that keep content operations on track. https://ellessmedia.com/csi/blaine-kyllo/

Crystal Taggart helps small- to medium-sized businesses improve their business results with artificial intelligence. AI is rapidly emerging as a viable technology that even small businesses can use to optimize their marketing efforts. https://ellessmedia.com/csi/crystal-taggart/