Content Strategy Insights

Tamara Adlin uses the power of user personas to align teams and help them develop better products. Tamara literally co-wrote the first book on how to develop and use personas. She has subsequently developed several practices that help teams align executives and other stakeholders on how to build genuinely customer-focused products and services. https://ellessmedia.com/csi/tamara-adlin/

Andy Welfle and Michael J. Metts are on a mission to empower word people. Specifically the people who craft words as part of product-design teams. Their new book, Writing Is Designing: Words and the User Experience, shows UX content creators how to apply design principles to their writing craft. https://ellessmedia.com/csi/writing-is-designing/

Brittney Urich has been connecting content strategy to UX design from the very start of her career. As a senior user experience designer at Ogilvy's Denver office, Brittney educates both her clients and her colleagues about how content and design support each other. https://ellessmedia.com/csi/brittney-urich/

Kylie Hansen is a tireless evangelist for the field of UX design. By demonstrating the ROI of content design, she has been able to build a team that is making better products now - and is ready to design the conversational and data-driven content of the not-too-distant future. https://ellessmedia.com/csi/kylie-hansen/

Ian Lurie is a leading technical SEO expert. But he doesn't recommend spending a lot of time on fancy optimization techniques. Instead, he urges content creators to focus on their users' intent and on quality content. https://ellessmedia.com/csi/ian-lurie/

Eric Best helps business leaders look into the future. As a scenario-thinking consultant, he helps you discover insights that let you formulate an actionable strategy in the face of uncertainty. In other words, scenario thinking gives you a tool to explore the differences between your currently planned future and the one that may actually unfold. https://ellessmedia.com/csi/eric-best/

Rob Mills thinks a lot about content operations. As Head of Content at GatherContent, which provides a content operations platform, he both manages and writes about content ops. So, yes, this episode gets a little meta at times :) https://ellessmedia.com/csi/rob-mills/

Emily Triplett Lentz is committed to making her content as welcoming as possible to everyone who encounters it. Her inclusive-content work not only ensures that traditionally excluded groups feel included. It also delivers stronger business results and promotes better writing. https://ellessmedia.com/csi/emily-triplett-lentz/

Jonathon Colman knows how to build content teams and integrate them into big digital programs. He deftly navigates the challenges that come with creating complex products in fast-growing organizations, always championing the best content practices. Jonathon's career arc mirrors the growth of content strategy and content design. He started out as a technical writer and webmaster. He was a content marketing pioneer. He worked in both SEO and UX at REI. Recently, he has practiced and managed strategy and design work at Facebook and Intercom. Wherever he's been, Jonathon has always been at the forefront of the content profession. https://ellessmedia.com/csi/jonathon-colman/

Mónica Guzmán and Caitlin Moran are thoughtful practitioners of a new kind of reporting - conversational journalism. Their team at WhereBy.Us builds community in five U.S. cities with newsletters that engage their readers in ways that old media couldn't. https://ellessmedia.com/csi/the-evergrey/