

Content Strategy Insights
Larry Swanson
Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).
Episodes
Mentioned books

May 26, 2020 • 29min
Nam-ho Park
Nam-ho Park is a digital strategist who always puts people first and technology last. https://ellessmedia.com/csi/nam-ho-park/

May 7, 2020 • 37min
Andy Fitzgerald
There are huge gaps between the human needs of digital-content consumers and the constraints and requirements of the digital systems that manage it. Andy Fitzgerald shows how information architects use data, stories, and meaning to bridge these gaps and bring content to life for the human beings who need it. https://ellessmedia.com/csi/andy-fitzgerald/

Apr 30, 2020 • 32min
Jack Molisani
Jack Molisani really knows how to put on an engaging and edifying professional conference. He founded and organizes the LavaCon technical content strategy conference, which draws hundreds of content professionals to cities like New Orleans and Portland each year. Jack has experimented over the years with virtualizing parts of his conferences, and he shares in this episode his discoveries about how to run online events. https://ellessmedia.com/csi/jack-molisani/

Apr 20, 2020 • 47min
ConveyUX Strategy Panel
Back in early March, when it was still safe to gather in person, we convened a panel of UX strategy experts at the ConveyUX conference in Seattle. Cora Cowles is Associate Experience Director at Huge Detroit Laura Joss is Global Director of the Design Research team at Motorola Brent Summers is Director of Marketing at Blink UX We had a broad-ranging discussion about how to balance quantitative and qualitative inputs into UX strategy. Each panelist brought a unique perspective. And the audience asked some great questions. This was the first "live" recording of this podcast. The format is a little different from the interviews I usually conduct. What do you think? Should I continue to experiment with different formats for the show? https://ellessmedia.com/csi/conveyux-panel/

Mar 3, 2020 • 29min
Elly Searle
Elly Searle is a fierce advocate for UX writing. Like any UX professional, her advocacy starts with the end users of the products she works on. But Elly is probably best known for her work advocating for pay equity for her content teams. Thanks to her efforts, Elly's writers are treated the same as their design, research, and engineering counterparts. https://ellessmedia.com/csi/elly-searle/

Feb 20, 2020 • 33min
Andrea Ames
Andrea Ames has been a content leader for more than 35 years. From her early work as a technical writer, she has gone on to guide huge content teams and to become an advisor to other content leaders. Some folks might get jaded after three and a half decades in big enterprises. Not Andrea. Her enthusiasm for her work is always contagious and inspiring. Nowadays she focuses on helping content professionals become more effective and businesses more successful. https://ellessmedia.com/csi/andrea-ames/

Feb 12, 2020 • 30min
Yuval Keshtcher
Yuval Keshtcher is building a community around the new field of UX writing. He first discovered the need for UX writing as a product designer. Since then, Yuval has convened product writers in discussion forums and classes. He studies the field constantly and hosts a podcast on Writers in Tech. This fall, he'll host a UX writing conference. https://ellessmedia.com/csi/yuval-keshtcher/

Feb 12, 2020 • 30min
Yuval Keshtcher
Yuval Keshtcher is building a community around the new field of UX writing. He first discovered the need for UX writing as a product designer. Since then, Yuval has convened product writers in discussion forums and classes. He studies the field constantly and hosts a podcast on Writers in Tech. This fall, he'll host a UX writing conference. https://ellessmedia.com/csi/yuval-keshtcher/

Jan 29, 2020 • 30min
Forest Gibson
Forest Gibson and his colleagues at Pluto VR have an ambitious purpose: "to help humanity transcend physical location." Even before they formed their company, Forest and his fellow founders did deep work to align on their purpose. That clarity helps them evaluate ideas and make better decisions faster. https://ellessmedia.com/csi/forest-gibson/

Jan 14, 2020 • 33min
Amy Balliett
Amy Balliett grounds the power of images in strong narratives. Her visual stories deliver the kind of content that humans are hard-wired to crave. https://ellessmedia.com/csi/amy-balliett/


