Content Strategy Insights

Malaika Carpenter is a solo content strategist in Philadelphia. Working on her own with non-content-focused clients has sharpened her focus on having a clearly articulated, replicable content-strategy process.

Jamie Schmid is a content enthusiast. She has been building websites since the late 1990s. Over that time, she has honed processes that result in websites that give both internal and external users intuitive and robust content experiences.

David Dylan Thomas studies human behavior to develop better content strategies. Dave's cognitive-bias hacks help you tame counter-productive thought processes to create less biased content experiences.

Joe Welinske creates content strategies and other crafted communication as a UX practitioner, teacher, and event organizer. Joe is super-thoughtful about the role of content in helping people use technology. We had a great conversation about his journey from old-school technical communicator to leading-edge UX practitioner.

For nearly 40 years, Jared Spool has been helping publishers and software developers create better experiences for their users. Along the way, he has also helped companies apply UX design principles to the process of creating content for their customers. Jared is one of the best-known and most widely cited practitioners and educators in the UX field. We had a wide-ranging conversation on content strategy and how it manifests in user experience design.

Jason Preston & Steve Broback co-founded the Dent Conference, an annual gathering and a year-round community of innovators looking to make a dent in the universe. They quickly realized that the event was really the centerpiece of an ongoing, year-round community they had created.

Gerry McGovern helps customers complete their most important tasks when they arrive at a website. His proven process routinely results in the removal of as much as 90% of the content on a website. This requires content managers to shift their mindset from a simple production model to an ongoing customer-centric "eternal beta."

Sarah Richards created the field of content design as she revamped gov.uk's web presence. From a messy amalgam of hundreds of government websites, she created a user-focused "storefront" where UK citizens could get their most common questions answered.

Todd Bishop and his colleagues at GeekWire have strategically blended business journalism with leading-edge media business practices to create a regional tech publication with worldwide readership.

Laura Porto Stockwell has developed a strategy process that connects the dots between business goals, brand aspirations, market opportunities, and user needs. That she says, "Is where the magic happens." Laura applies her strategic approach to both top-level digital strategies and to content strategies for her clients as the CEO of Big Thinkers Society.