Perpetual Traffic

Find out if a sales funnel is right for your business? The truth is It depends on your business—and your definition of a sales funnel. In the marketing world, there’s a difference of opinion about whether or not sales funnels are an absolute game changer. Some people don’t even think they’re necessary at all. On today’s episode, co-hosts Ralph Burns and Kasim Aslam come at this sales funnel debate from opposite sides, but (spoiler!) end up finding common ground. Listen in, weigh the pros and cons, and pick a side: Team Ralph or Team Kasim? IN THIS EPISODE YOU’LL LEARN: Which customers, products, and services lend themselves to sales funnels What we lose with the iOS 14 update—and how to get it back The key difference between intent-based vs interrupter marketing The benefits of letting a customer engage on their own terms  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Perpetual Fridays on YouTube Ep. 304: How to Get Insane Google Smart Shopping ROAS w/Kasim Aslam Russell Brunson, inventor of sales funnels Traffic & Conversion Summit LIVE  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PThttps://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite https://www.activecampaign.com/

Is it time to re-engage with bots in your business? Chatbots were overhyped in 2018, then people lost interest. But bot technology has changed a lot since then. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Matt Leitz, founder of BotBuilders. Matt is on a mission to get the skeptical hosts back on the botwagon in 2021, and he makes a compelling argument for the power of bots—but “only if you like leads and sales and automated support.” He discusses the human component of bots and how they filter out unwanted conversations, making room for more money conversations.  Did Matt win Ralph and Kasim over to the Bot Side? Listen to find out. IN THIS EPISODE YOU’LL LEARN: How to use chatbots to capture email and phone #s (real ones) with one click  Why customers are more honest and upfront with bots than humans Hot tips for killer bot sequences The inside scoop on RCS, the new open source platform on the horizon  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: BotBuilders Minichat Meet Bob the BotBuilder (demo) Connect with Matt on Facebook  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:https://www.activecampaign.com/Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualTier 11 Data Suite www.AdRoll.com/PThttps://perpetualtraffic.com/advertise-with-us/

Get the inside scoop on working with influencers and leveraging their audience and visibility to get more conversions and sales for your business. On today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by Tier 11’s Angela Ponsford for another edition of What’s Working Now? This month’s hot topic is branded content. What is it? Why is it exclusively on Instagram right now? Why should we care about it? And how do we use it? She explains how to go about finding these influencers and why you don’t need to land a Kardashian to get the most bang for your buck.  IN THIS EPISODE YOU’LL LEARN: Why and how to combine your regular ads with branded content Advantages of partnering with micro-influencers over big names What you need to know about mobile best practices 3 key steps to getting conversions through branded content ads  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Wizard Academy Branded Content Set-Up Guide (PDF) Branded Content: How to Do It Well (PDF)  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://www.activecampaign.com/

Before we dive into the episode, Ralph asks Kasim a very important question. Spoiler alert: Kasim says yes. YouTube is a great diversification strategy, and it’s definitely going to be the next phase of marketing, but the hosts wouldn’t recommend it as a place to start.  Learn why (and where you should start instead) along with the ins and outs of YouTube ads and some valuable advice on capturing your audience’s attention and getting conversions. They also talk about their new YouTube channel, Perpetual Fridays, and the success they’ve seen in a short period of time. You don’t want to miss this one. IN THIS EPISODE YOU’LL LEARN: How to best ask for the click in your creative (and get people off YouTube) Why instream skippable ads are best for customer acquisition What conversion architecture is and why it’s important to focus on The single best targeting Kasim has experienced on YouTube   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Join us LIVE for Perpetual Fridays YouTube Ad Sequencing Skippable Instream Ads Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://www.activecampaign.com/

We’ve heard it—and said it—over and over. When it comes to SEO and driving traffic to your website, content is everything. Right? Hold that thought. On today’s episode, Ralph Burns and Kasim Aslam sit down with Tyler Horsley, CEO and founder of Nuclear Networking, and he has a different take. Sure, he says, you still need words, but content doesn’t actually drive traffic; link building does. And he’s got the receipts from his leading SEO agency to back up his claims. Tyler believes most people don’t understand what SEO truly is, so agencies give them tons of tangible content to keep them happy. But the content isn’t what’s really moving the needle, and Tyler is only interested in what gets results. He generously shares his profound knowledge of all things link-building on the show.  IN THIS EPISODE YOU’LL LEARN: What one question to ask yourself before you hire an SEO agency The different link building types and which ones you really need What people keep doing that doesn’t actually help their Google rankings Which hosting platforms Tyler recommends and which ones to avoid  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Nuclear Networking Screaming Frog Yoast DiviTheme WP Rocket (for image compression) Directory building Ahrefs Majestic Advanced Web Ranking Flywheel WP Engine EOS  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode:https://www.NEXTInsurance.com/perpetualhttps://perpetualtraffic.com/advertise-with-us/www.AdRoll.com/PTTier 11 Data Suite Tier 11 Data Suite https://www.activecampaign.com/

When it comes to getting traffic for your business, it’s obviously ideal to have a lot of money to invest in ads. But that’s not always realistic, especially for people just starting out. In this episode, Ralph Burns and Kasim Aslam give hope to those entrepreneurs who don’t have extra money for paid advertising just lying around.  The bad news? You have to spend for traffic. Period. The good news? You can pay with time if you don’t have the cash. Ralph and Kasim talk through some simple basics, things they did back in the day that really worked. The bottom line: bring value to people, and it will pay off down the road. It’s the Law of Reciprocity, and it works. IN THIS EPISODE YOU’LL LEARN: Why (and how) to provide value (for free) in online groups and forums How to conduct free avatar research on LinkedIn to get more traffic How to get in front of YouTube audiences to grow your own business What it looks like to develop strategic partnerships with other companies  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Robert Kiyosaki   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PThttps://www.activecampaign.com/

In this era of working remotely, companies have an entire globe as their talent pool. How (and when) do you hire the very best people to work for your business? On this episode, Ralph Burns and Kasim Aslam discuss their different philosophies on which comes first: putting processes in place or hiring people. Then they dive into how and where to find these top tier folks and how to make sure they’re the best fit for your company. Despite their differences, Ralph and Kasim have both created great company cultures in their respective virtual organizations. Listen in as they share their secrets (Kasim calls them Value Bombs) to hiring success. IN THIS EPISODE YOU’LL LEARN: The key difference between talent and skills and why it matters What 5 core characteristics Tier 11 looks for in new hires  How different strengths/talents assessments compare to each other How to screen and analyze your applicants in the hiring process  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: First Break All the Rules by Marcus Buckingham Traction by Gino Wickman StrengthsFinder 2.0 (now CliftonStrengths) Kolbe A Index Profiles International Tier 11 is hiring now  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:https://www.NEXTInsurance.com/perpetualhttps://perpetualtraffic.com/advertise-with-us/https://www.activecampaign.com/Tier 11 Data Suite www.AdRoll.com/PT

How are Apple’s iOS 14+ updates going to affect your ads on Facebook and Google? Does increased privacy for users mean less sales for you? On this episode, Ralph Burns sits down with two of the smartest social advertising people on the planet, Angela Ponsford and Kasim Aslam, to pick their brains about all things Facebook, FLoC, and fundamentals of marketing. If you’re a small business owner, they have both good news and bad news for you.  The best thing you can do right now is keep your head on, stay calm, do your research, and listen to this podcast. The storm is coming, but we can weather it together. IN THIS EPISODE YOU’LL LEARN: What FLoC means and how it affects you as an advertiser  3 updates Facebook recently issued related to conversion campaigns and ad manager The 2 most important things (that haven’t changed) when it comes to advertising The biggest mistake advertisers make when there’s a major change in the ecosystem  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: iOS14 Opt-in Rates (updated weekly)   impact of iOS14 & ATT on the mobile app economy    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode:https://www.activecampaign.com/www.AdRoll.com/PTTier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/https://www.NEXTInsurance.com/perpetual

Our previous episode with Kasim Aslam was one of our most popular ever, and he’s back! A few weeks ago, we conducted a survey asking our Perpetual Traffic listeners to tell us the number one thing they want to solve in their businesses today.  Not surprisingly, they want to grow and scale. Ralph Burns chatted with Kasim, Founder and CEO of Google Ads agency Solutions 8, to talk about that very thing. Kasim believes the two most important components to growing and scaling a successful business are people and processes. He shares some expert tips on ensuring you’ve got the right ones in place. He also discusses practicals for creating and enforcing processes, incentives for keeping them up to date, and how to make them work for your people and your business at every stage of the game. IN THIS EPISODE YOU’LL LEARN: Ways to effectively duplicate and outsource yourself and your brain Where to start with process development and documentation How to involve your team in the creation and update of processes How to identify and eradicate weaknesses in your processes LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 304: How to Get Insane Google Smart Shopping ROAS with Kasim AslamSolutions 8 Episode 300: How to Launch a Product From Scratch The CheckList Manifesto: How to Get Things RightExtreme Ownership: How U.S. Navy Seals Lead and Win Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!iTunes not your thing? Find us on Stitcher. Mentioned in this episode:https://www.NEXTInsurance.com/perpetualhttps://perpetualtraffic.com/advertise-with-us/www.AdRoll.com/PThttps://www.activecampaign.com/

Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business.Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization.They also discuss the biggest mistakes that most business owners are making and many ways that you can get more money out of the traffic you already get.IN THIS EPISODE YOU’LL LEARN: Don’t try to extract your profit from your initial sale (and what to do instead) The 3 ways to grow your business, and the 2 you should be giving more attention to How to increase your revenue by selling to your existing customer base Tactics to optimize your Shopify store to keep your customers coming back and staying longer Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite https://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PT