Perpetual Traffic

Nothing is more important than understanding the perfect messaging that resonates with your target avatar so they’re attracted to your product, service, or offer.  In this episode, Ralph Burns walks listeners through a real-life case study at Tier 11 where they crossed the streams with two big platforms—Facebook and Google—using customer acquisition amplification. The result: 19x monthly revenue increase for an up-and-coming digital product company in 12 months. They call this 7-step process The Creative Lab and no tip, trick, or social media hack can get you this kind of results.  Listen in as Ralph explains how The Creative Lab utilizes deep dive research and avatar research and turns it into unicorn ads that drive and scale your business and increase profitability. And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value). IN THIS EPISODE YOU’LL LEARN: What Facebook ads and Google ads can do in tandem that they can’t do alone How the 5 levels of traffic have changed recently with the new iOS updates The all-important DPI squared process Tier 11 takes every new customer through How to reuse data (and discard what doesn’t work) to scale your business LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DM your review of Perpetual Traffic to @ralphhb on Twitter to win T&C recordings Tier 11 Email Ralph for case study presentation slides: ralph@tiereleven.com OUR PARTNERS: Get a FREE 14-day test drive with Sendlane  Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite www.AdRoll.com/PTTier 11 Data Suite https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/

If you have a vision for your ecommerce brand but need help getting there, joint partnership might be an option to consider. In this episode, host Ralph Burns sits down with Bill Hughes and Ashton Barlow of Growve to chat about alternative ways to scale and sell your business. Whether you want to sell it all, or just part of it, a joint partnership with Growve could give you the resources to scale your brand to its greatest potential.  Listen in to see if Growve might be a fit for your business. And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value). IN THIS EPISODE YOU’LL LEARN: What a joint partnership looks like in a real life business example Why 2021 is a great time to sell your business How the aggregator model allows you to focus 100% on what you do best  Why you need to be able to prove your valuation and how to do it  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DM your review to @ralphhb on Twitter to win T&C recordings Growve Ashton’s email: ashton@growve.com Bill’s email: bill@growve.com OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualTier 11 Data Suite www.AdRoll.com/PThttps://www.activecampaign.com/https://perpetualtraffic.com/advertise-with-us/

Host Ralph Burns answers questions (instead of asking them) about his very successful anti-ad agency, Tier 11. In this tables-turned episode, Hector Santiesteban, producer of the Perpetual Traffic podcast interviews Ralph about his hero’s journey from getting fired (twice) to building and running a successful 7-figure agency. Once upon a time, Ralph was told he had an unscalable business, and it was true. So he made some huge changes and watched it take off. Listen in for some proven tips for making the smartest moves at each stage of your growing business. IN THIS EPISODE YOU’LL LEARN: The most important thing you have to figure out before you start a business What business owners who want to scale can’t afford NOT to do The 5 characteristics/core values Tier 11 looks for in a new hire The key elements of a good prospective employee screening process  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 (click the pink button to see if you’re a fit) T&C recordings The 4-Hour Workweek (book by Timothy Ferriss) Forbes article about the new iPhone’s privacy features Search Engine Journal article about Google ads and small businesses Reuters articles about paid influencers and ad labels Connect with Ralph (@ralphhb) on Twitter  OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Tier 11 Data Suite https://www.activecampaign.com/https://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetual

Ralph and Kasim share their biggest takeaways from T&C 2021. If you missed it, get the recordings here. Another great year of Traffic & Conversion Summit is in the books. In today’s episode, co-hosts Ralph Burns and Kasim Aslam meet in person for the very first time (and they like each other!). Kasim says he never cared for events until he attended his first T&C five years ago and was blown away. He shares why he goes to sessions that interest him, not ones he thinks are most applicable to his business. The duo is a little hungover after all the fun, but still lucid enough to share some amazing things they learned. IN THIS EPISODE YOU’LL LEARN: Why you can no longer afford NOT to niche down  Tips for easily creating content across multiple mediums The core principles of marketing/entrepreneurship we have to come back to A 90-day content plan that beats the algorithms and helps you own your industry LINKS AND RESOURCES MENTIONED IN THIS EPISODE: T&C recordings The 7 Habits of Highly Effective People (Stephen Covey) Principles: Life and Work (Ray Dalio) Breakthrough Advertising (Eugene M. Schwartz) Digital Marketing for Dummies (Ryan Deiss and Russ Henneberry) Go to YouTube and search for “Solutions 8” Google “Best Google Ads Agency” OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Keap, an easier way to manage every stage of the customer journey Clients Online, the go-to Facebook Advertising agency for businesses Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://www.activecampaign.com/https://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite

Traffic is sexy, but all the traffic in the world doesn’t matter if you don’t convert. Shaun Clark is the cofounder of HighLevel, what was once the best-kept secret in the marketing world and is now the fastest-growing CRM on the planet. HighLevel helps agencies thrive with their all-in-one sales and marketing platform.  In today’s episode, co-hosts Ralph Burns and Kasim Aslam chat with Shaun about taking care of clients and growing your business. Shaun doesn’t care what business you run, when a potential customer raises their hand and says “I’m interested,” the clock is ticking. You’d better get back to them—and in five minutes or less—or you lose. Listen in for some valuable tips on following up quickly and getting consumers to take action. IN THIS EPISODE YOU’LL LEARN: How to map out a simple, effective follow-up sequence Why Google Business Messages is (going to be) a huge deal Tips for small businesses trying to find the best agency Why it’s important to start local before you branch out  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: HighLevel HighLevel on YouTube The Short Life of Online Sales Leads (Harvard Business Review) Google Business Messages Business Network International The Psychology of Money by Morgan Housel Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Tier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/https://www.activecampaign.com/Tier 11 Data Suite www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetual

You can’t rush the creative process, but in the advertising business, you can’t get around deadlines either. So how do you find the balance? In today’s episode, host Ralph Burns sits down with Tom Meredith, VP of Strategy and Innovation at Tier 11. Tom’s past creative experience includes stints at Disney and Dreamworks, and he sees his new position at Tier 11 as the perfect place to shine. Ralph and Tom dive deep into the creative process and all it entails—from research to psychology to letting ideas ruminate to feedback loops to unicorn ads and more. Tom admits he thrives in chaos a little more than the average creative person. Listen in as he and Ralph help make sense of what can often be a messy process. IN THIS EPISODE YOU’LL LEARN: How to avoid a common mistake when building your company’s avatar The best places to get research on people who don’t have your product yet The why behind Tom’s controversial opinion that control groups don’t matter How to give your creative team more time while still meeting deadlines LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/Tier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/www.AdRoll.com/PT

Choosing the right marketing agency is critically important for businesses on a growth path. It’s no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom line: listeners need to know this valuable information. They also get brutally honest: most agencies suck. And pretty much every business owner makes the wrong first choice. It’s like an entrepreneurial rite of passage. If Ralph and Kasim can save someone from that bad first experience, they want to do it. Listen in for their insider tips. IN THIS EPISODE YOU’LL LEARN: How to get clear on what you want/need before approaching an agency  Why you shouldn’t pay huge amounts of money to an ad agency upfront  What qualifications/certifications a marketing agency needs to have  How to figure out which agencies are effective at tracking/reporting LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 Solutions 8 Montessori schools Google Data Studio Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Tier 11 Data Suite https://www.activecampaign.com/www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/

You have to understand Google to survive in today’s digital marketing world, and nobody knows Google better than Fred Vallaeys. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Fred, the Godfather of digital marketing who spent the past 10 years at the MotherShip. Fred invented conversion tracking on Google Ads, bought Google Analytics on behalf of Google, and has the best Twitter handle ever (@siliconvallaeys). He’s the co-founder and CEO of Optmyzr, a software application that helps you automate certain facets of Google Ads, making it more efficient and scalable. Listen in for some profound wisdom from an absolute legend and genius—in language we can all understand. IN THIS EPISODE YOU’LL LEARN: How to be strategic with a smaller ad budget  How to get an edge in digital marketing when everything is automated What you need to know about offline conversion tracking and value adjustment How to mitigate the risk when building on top of Google LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Traffic & Conversion Summit (Sept 13-15) Optmyzr Digital Marketing in an AI World (Fred’s first book)   Unlevel the Playing Field (2nd book releasing soon) The Social Dilemma (Netflix)   PPC Town Hall on YouTube Episode 308: Spending Too Much on Customer Acquisition? Follow Fred on Twitter: @siliconvallaeys (best Twitter handle ever)  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Tier 11 Data Suite www.AdRoll.com/PThttps://perpetualtraffic.com/advertise-with-us/https://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://www.activecampaign.com/

In a post-iOS 14 world, you need to rethink your offer if you want to stay competitive. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tier 11’s Angela Ponsford to talk about the importance of first-party data and viable transitional lead magnets. They’ll share expert advice about what your competitors are doing wrong—and how you can do it right. Kasim even claims that following their suggestions will put you two years ahead of the curve. Listen in for some great insight—and a chance to win FREE tickets to Traffic & Conversion Summit! IN THIS EPISODE YOU’LL LEARN: Why your business can’t survive without a CRM  The most important question your lead magnet should answer  Why your creative should intrinsically qualify your prospect (and what that means) What you need to know about UTM parameters and URL data LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tweet a positive podcast review to @ralphhb for FREE T&C tix! Traffic & Conversion Summit (Sept 13-15) Tier 11 CRMs: Salesforce, Ontraport, ConvertKit, Keap (previously Infusionsoft) Episode 317 with Angela (IG branded content ads) Dead Wake (book by Erik Larson) Donald Miller’s Storybrand UTM parameters  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode:Tier 11 Data Suite https://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualhttps://perpetualtraffic.com/advertise-with-us/www.AdRoll.com/PT

William Palmer has run more than $10 million in Facebook ads for Tier 11, and he thinks it’s time for Facebook-only advertisers to diversify and look at YouTube. He says it can be a seamless transition if you do it right. In today’s episode, William sits down with co-hosts Ralph Burns and Kasim Aslam to share his interesting perspective on what makes YouTube ads successful for businesses and walks listeners through the 3 key phases of advertising on the platform. Kasim weighs in with a different perspective from his own experience as well.   Listen in and see if YouTube ads are right for your business and—if you’re already on the bandwagon—how to make them even more effective. IN THIS EPISODE YOU’LL LEARN: The pros and cons of YouTube ads compared to Facebook Why placement targeting is a good place to start for YouTube ads  The 3 phases of YouTube advertising and what to do differently in each one Tips for getting your YouTube ads to show up in your competitor’s videos  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Traffic & Conversion Summit (Sept 13-15) Tier 11 Eugene Schwartz’s Awareness Curve Tom Breeze’s Aducate Formula AdZoola  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode:https://www.activecampaign.com/Tier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetual