Perpetual Traffic

157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign!  Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign.We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were.If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode. IN THIS EPISODE YOU’LL LEARN: The 1 technique Molly used to skyrocket the social proof on her ads The 6 steps to expand your research so you can find the best audiences for your ad sets How to cull the bad ad sets and boost the better ones What to do if you’re getting cheap link clicks but no conversions Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/www.AdRoll.com/PTTier 11 Data Suite https://www.activecampaign.com/https://www.NEXTInsurance.com/perpetual

Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click. Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite

Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click.Our Partners:How To Double Your Customers, Sales and Profits with A/B Testing (Free Book from Conversion Fanatics!)Free Training: How to Generate Leads and Revenue with an Automated ChatbotGet One Month of Free Content from BKA Content (CODE: Perpetual)Sendlane’s 2021 eCommerce Email Marketing PlaybookResources Mentioned In This Episode:Unlock Your Business Potential By Advertising on Social Media with Tier 11 Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns Episode 136: Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office) Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps WordStream: Everything You Know About Conversion Rate Optimization Is WrongShop.org DigitalMarketer Lab EliteThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PThttps://www.activecampaign.com/Tier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/

What’s the biggest mistake you can make in your first paid traffic campaign? This week we’re talking about the importance of finding your perfect audience—and why you should never start your campaigns before it’s nailed down. Listen to learn the 3-step strategy paid ad experts use to make sure they’re targeting the right audience, every time.Our Partners:Get 50% off your first month with No Limit Creatives (code: PTPODCAST)Build Your eCommerce Website on WixStart your free trial of Oribi (and get 20% off with code: digitalmarketer)Resources Mentioned In This Episode:Unlock Your Business Potential By Advertising on Social Media with Tier 11 Episode 60: All I Really Need to Know About Paid Traffic I Learned at a Kid’s Birthday Party Episode 82: The Death of Organic Social Media with Mike StelznerThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:www.AdRoll.com/PThttps://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualhttps://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite

You’ve heard of Snapchat and TikTok, but are you actually advertising on these channels? In this episode, Savannah Sanchez, CEO and founder of The Social Savannah, explains the advantages of these platforms over Google and Facebook. Listen to learn how to create convertible ads on TikTok, why she would add Snapchat to a marketing strategy before TikTok, and how Savannah uses post-purchase surveys.Our Partners:Get 50% off your first month with No Limit Creatives (code: PTPODCAST)Build Your eCommerce Website on WixStart your free trial of Oribi (and get 20% off with code: digitalmarketer)Resources Mentioned In This Episode:Unlock Your Business Potential By Advertising on Social Media with Tier 11The Social SavannahFREE Snapchat Ad Credits (thanks Savannah!)Savannah on TwitterSavannah on YouTubeFacebook Ad Creatives Only Facebook GroupRalph on Twitter Episode 302: iOS14 Attribution: Where’s Your Money Going?Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/

This week we’re rerunning one of our previous episodes that we want to make sure you’ve heard. If you’re thinking running Facebook ads is a “set it and forget it” game—think again. In this episode, we cover common mistakes people make when setting up a Facebook ad campaign and go over an 11 step checklist to fix campaigns that aren’t converting.Our Partners:Get 50% off your first month with No Limit Creatives (code: PTPODCAST)Build Your eCommerce Website on WixStart your free trial of Oribi (and get 20% off with code: digitalmarketer)Resources Mentioned In This Episode:Unlock Your Business Potential By Advertising on Social Media with Tier 11 Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office) Chrome Extensions Setting Your Spending Limit Ads Not Approved? Ads Pending Review Improving Your Pixel’s PerformanceThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualhttps://perpetualtraffic.com/advertise-with-us/https://www.activecampaign.com/www.AdRoll.com/PT

If you’re not using Google Smart Shopping yet, this week’s guest is about to inspire you to open an account today. In this episode, Kasim Aslam gives us a deep dive into Smart Shopping on Google and why he believes it’s the best algorithm on the market right now. Listen to learn how to add Smart Shopping to your marketing strategy with Kasim’s advice for business owners and agencies.Our Partners:Unlock Your Business Potential with Social Media AdvertisingGet 50% off your first month with No Limit Creatives (code: PTPODCAST)Build Your eCommerce Website on WixStart your free trial of Oribi (and get 20% off with code: digitalmarketer)Resources Mentioned In This Episode:The 3X Shopify Challenge Google Ads Mastery Program with Kasim About Smart Shopping CampaignsGlobal Trade Item Number (GTIN)Solutions 8 Episode 302: iOS14 Attribution: Where’s Your Money Going?Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite https://www.activecampaign.com/https://perpetualtraffic.com/advertise-with-us/https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PT

With over 200 responses to our Perpetual Traffic Survey, the results are in. In this episode, we’ll talk about the results we got and what this means for the future of our Perpetual Traffic business. Listen in on how we’re ideating our upcoming product based on your biggest challenges and frustrations.Listen To Learn: How we’re using the challenges and frustrations found in the survey to figure out which product works best for our audience Different strategies for creating your own results that can help you find the best product to create The importance of your entry-point offer (and why multiple entry-points are ideal) Our Partners:Save $700 on your Ad World 2021 Ticket!Build Your eCommerce Website on WixConversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B TestingBotBuilder’s Chatbots That Deliver Results (Without The Work) Resources Mentioned In This Episode: Page InsightsAnswerThePublicSubscribe to the weekly Scalable MemoGrow Your Agency Without Working Nights & WeekendsThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/www.AdRoll.com/PT

Attribution has always been a mystery in marketing, but with the newest iOS changes it’s only becoming harder to figure out. In this episode, Angela Ponsford joins Ralph and Amanda to talk about how the new iOS changes have been playing out and the latest on attribution. This is essential information for everyone with established and new businesses (like us!) looking to get the most from Facebook ads. And don’t forget to get the Tactical Troubleshooting Checklist for FREE ($297 value!) by filling out our survey at tiereleven.com/surveyListen To Learn: What it means to triangulate your data Choosing your attribution model The importance of moving away from constantly checking your account (and why it will save your sanity!) Our Partners:Save $700 on your Ad World 2021 Ticket!Build Your eCommerce Website on WixConversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B TestingBotBuilder’s Chatbots That Deliver Results (Without The Work) Resources Mentioned In This Episode:Get the Tactical Troubleshooting Checklist For FREE ($297 Value)Ralph on TwitterAndrew Foxwell on TwitterDee Deng on TwitterEric Seufert on Twitter Episode 289: Digging Deeper: What You Can Do Right Now to Prepare for iOS 14 Episode 287: What Facebook Marketers Need to Know About the iOS 14 UpdateThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite https://www.activecampaign.com/https://perpetualtraffic.com/advertise-with-us/www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetual

Want an inside look at how agencies are able to scale to the coveted million-dollar mark? In this episode, General Manager at Scalable Brand Studios Erin MacPherson joins Ralph and Amanda to talk about what it’s like to be inside of a growing agency and working through the inevitable challenges that come with growth. And, don’t forget that you can still grab the Tactical Troubleshooting Checklist for FREE ($297 value)—link below!Listen To Learn: What it’s like to hire as a remote agency The importance of helping your employees as say no What to expect from firing a customer and how to figure out if you can afford to let them go Our Partners:Save $700 on your Ad World 2021 Ticket!Build Your eCommerce Website on WixConversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B TestingBotBuilder’s Chatbots That Deliver Results (Without The Work) Resources Mentioned In This Episode:Get the Tactical Troubleshooting Checklist for FREE ($297 value!)Grow Your Agency Without Working Nights and WeekendsThe Tier 11 Agency ManifestoWho is DigitalMarketer?DigitalMarketer: We BelieveDigitalMarketer Certifications (HQ)BossBabeErin MacPherson on LinkedInThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/www.AdRoll.com/PThttps://perpetualtraffic.com/advertise-with-us/