Perpetual Traffic

Do you have a limited advertising budget? Wondering how to get the most out of Performance Max without breaking the bank?In today's episode, host Kasim Aslam sits down with Regina Bellows to continue the discussion on successfully running ads on a limited budget. Regina and her team have discovered a way to essentially trick Google into making a smart shopping campaign inside Performance Max. Kasim believes this is a truly genius way for marketers to maximize ROI for low-budget accounts. Listen in to learn more about the "the feed only Performance Max campaign" and how marketers can use the hack to make the most out of every ad dollar.IN THIS EPISODE, YOU'LL LEARN:How to run ads on a limited budgetWhat is a Feed Only Performance Max campaign?How to control your top-of-funnel ad spendVideo remarketing ads and why you should use themConversion tracking and false positivesVanity metrics you should ignore in your campaignsThe biggest opportunity for marketing agenciesLINKS AND RESOURCES MENTIONED IN THIS EPISODE:DigitalMarketer LabStarterppc.comConnect with Regina on LinkedInVideocasestory.comTier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PTTier 11 Data Suite https://www.activecampaign.com/Tier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/https://www.NEXTInsurance.com/perpetual

Is it possible to run paid ads and drive results on a shoestring budget?On today's episode, host Kasim Aslam sits down with Regina Bellows to discuss one of the most commonly asked questions about Google ads - how to successfully run ads on a limited budget. Regina is the Executive Director at Starter PPC and one of the longest-serving managers at Solutions 8. Advertising on a limited budget almost sounds contradictory because we have to spend money to make money when it comes to ads. But when you are on a tight budget and don't have a lot of room for experimenting, you need a plan to make the most efficient use of your advertising dollars. Tune in to learn the exact steps you need to take to set up an ad campaign and drive results when working with a small budget.IN THIS EPISODE, YOU'LL LEARN:How to run ads on a limited budgetThis week's nugget: The stair step framework for running adsBiggest mistakes people make with their advertising budgetsGoogle Ads budget & bidding settings for small businessUnderstand why Google ads are not reaching your full daily budgetPerformance Max campaigns for small businessesLINKS AND RESOURCES MENTIONED IN THIS EPISODE:DigitalMarketer LabStarterppc.comConnect with Regina on LinkedInTier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://www.activecampaign.com/www.AdRoll.com/PThttps://perpetualtraffic.com/advertise-with-us/

Imagine what it would be like if your brand could be everywhere all the time. Think of all the marketing power this would give you. On today's episode, Ralph and Kasim continue the discussion on Kasim's "digital herpes" marketing strategy - a term that represents the ability to appear wherever your potential clients are. All Marketers want the same thing: To stay top of mind and connect with their target audience when they are most likely to buy. This is essentially what omnipresence does. You create valuable content and make sure your content shows up everywhere your connected consumers look. But why is this so important? As Kasim explains, when people start looking for information about a particular subject and everything they find has been created by you, you instantly become an authority. You don't have to settle for market share. Tune in to learn how you can become a key player in your industry and use retargeting ads to follow your target market all over the internet.IN THIS EPISODE, YOU'LL LEARN:How "digital herpes" can make you omnipresent in 2022The power of combining ads with omnipresent retargetingBenefits of omnipresence in marketingHow to build a super effective remarketing campaignThe cost of digital omnipresencePractical ways to come up with new content ideasHow to hire content editors that fit your brand needsThe first step to developing a content-burning machineLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PTTier 11 Data Suite https://www.activecampaign.com/https://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite

What if we told you there was a way to dominate your market across all social channels, and you only needed to invest an hour a week? On today's episode, Ralph and Kasim break down one of Kasim's most effective marketing strategies - "digital herpes." The term represents the ability to appear wherever your potential clients are. To contract "digital herpes," you need consistency and diversity. You need to appear across all mediums and platforms as often as possible - so much so that people should get tired of seeing your face. But they won't because every time you show up, you come bearing valuable gifts. Tune in to learn more about Kasim's super effective omnipresence strategy and the benefits of constantly appearing on your potential client's social feed. IN THIS EPISODE, YOU'LL LEARN:How "digital herpes" can make you omnipresent in 2022This week's nugget: How to expand into other lucrative marketsContent remarketing and tips for successDifference between a thought leader and a vendorThe quickest way to become known as an authorityHow to identify high-quality trafficFulfill your content marketing plan through content repurposingLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualTier 11 Data Suite Tier 11 Data Suite https://www.activecampaign.com/https://perpetualtraffic.com/advertise-with-us/www.AdRoll.com/PT

Apple is rumored to be getting into the paid advertising space. What will their entry mean for Google and Facebook's duopoly?On today's episode, Kasim talks about Apple's potential entry into the advertising game - and why he believes the iOS update is a smokescreen for Apple's advertising ambitions. Facebook and Google have dominated the paid advertising space for far too long. However, their reign of terror is soon coming to an end if the recent iOS update and Apple's lowkey talent acquisition are anything to go by. Listen in as Kasim explains why he feels Apple's entry into the paid ad space might make advertising affordable, solve the attribution problem, and yield better campaign performances.IN THIS EPISODE, YOU'LL LEARN:Is Apple getting into the advertising gameWhy Apple's entry into the ad space is good news for advertisersThe attribution problem in online advertisingHow Apple can leverage the recent iOS update to make an impression in the ad spaceComparing ad effectiveness on Google, Facebook, and AppleThe current state of paid digital advertisingThe future of smart bidding and ad auctionsHow Apple's ad placement will yield better performancesLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/www.AdRoll.com/PT

What would you do if you lost everything and only had $10,000 to start over?On today's episode, Ralph and Kasim go a little bit off script. Instead of the usual traffic and conversion conversations, the duo talks about a very uncomfortable topic - starting over after losing everything.Losing everything is not a fun thing to contemplate. But for so many people out there, starting over is a sad and unfortunate reality. But as Ralph explains, when you sink to the very bottom, the knowledge and experience you've gained over the years will help you rise stronger than you were before. It won't be easy, but it can be done. Losing everything is a terrifying question to ponder. In today's episode, Ralph Burns shares the steps he would take if he were to start all over again with only $10,000. IN THIS EPISODE, YOU'LL LEARN:Where to start after losing everythingThe Jeff Bezos mindset: Every day we start overRebuilding starts with focusing on your strongest skillsBuilding your network from scratchWhy you need to sell to the people that need you the mostTo niche or not to niche when starting overA key reason why most businesses failLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PTTier 11 Data Suite Tier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/

What do you do when you 4x a customer's booked calls, but the prospects don't show up for the calls?On today's episode, Ralph and Kobi Topaz continue their discussion on how the Tier11 team lowered a customer's acquisition cost by 50% and increased their call volume by 4X. Even with such impressive numbers, the battle was still not over. Prospects were booking calls but not showing up for meetings. This meant that Kobi and his team had to go back in and figure out how they could use data to troubleshoot the campaign.Listen in as Kobi shares the effectiveness of using data, numerous tests, and iterations to improve the performance of your campaigns.IN THIS EPISODE, YOU'LL LEARN:How long before you start seeing returns from your campaigns Doubling down on ads that workHow funnel analytics can increase conversionsTest and learn your way to smarter ad campaignsThe power of improving just one metric on your campaign Disqualifying and retargeting leadsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Kobi's LinkedInPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite Tier 11 Data Suite

The Tier11 team successfully lowered a client's cost of acquisition by 50% and increased their call volume by 4X. How did they do it?On today's episode, Ralph welcomes back Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into CBOs, TikTok Ads, and a case study where they lowered a customer's cost for acquisition by 50% and increased their call volume by 4X. It wasn't a fluke, nor was it without a few hiccups. Fortunately, the client was patient and super cooperative. Sometimes you only need to take what's already working and tweak it a little bit to get the intended results. Listen in as Kobi drops knowledge bombs on what it takes to turn around a sinking campaign and get your clients the desired results.IN THIS EPISODE, YOU'LL LEARN:The best way to test campaigns: ABO Vs. CBOTikTok advertising updatesHow TikTok ads perform on Facebook and InstagramDealing with clients when your campaigns are barely moving the needleWays to correct a failing campaignRetargeting ads and doubling down on what's already workingThe power of plain and simple messagingLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Kobi's LinkedInSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PThttps://www.activecampaign.com/Tier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/https://www.NEXTInsurance.com/perpetualTier 11 Data Suite

Are we headed down a recession path? If so, what happens to Google Ads during times of crisis? On today's episode, Kasim goes through what he thinks will happen to Google ads during a recession. As someone who has been on the receiving end of a recession, Kasim believes it's better to be wrong and careful than right and foolish. This is exceptionally important since marketing and advertising budgets are often the first to be cut during a recession. And although a recession might not be in the cards, you don't want to be caught unprepared in the flood. Tune in to learn tips on how brands, agencies, and businesses can survive a possible economic downturn and capture their competition's market share once the weak are dead and buried. IN THIS EPISODE, YOU'LL LEARN:What happens to Google Ads during a recession?Should businesses stop advertising during a recession? The type of businesses that have a better chance of surviving a recessionReasons why businesses throw money at Google during a recession Desperate clients and why you should avoid themA recessive environment can be healthy for the economy How agencies can take advantage of a recessive environment LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/https://perpetualtraffic.com/advertise-with-us/https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PT

Want to turn your ad campaigns into profit-generating machines? Avoid these 5 Google Ads mistakes most advertisers make.On today's episode, Ralph and Kasim discuss the 5 biggest mistakes you might be making with Google ads. If you're a CEO, CMO, Marketing Director, or a business owner and you'd like to know if the people running your ads are doing the right thing, this episode will help you do just that. Kasim goes through best practices on how you can audit your team's work and correct the mistakes they might be making.This killer walkthrough is all you need to get maximum ROI from your Google Ads and avoid the 5 most common mistakes that leave marketers broke and unmotivated.IN THIS EPISODE, YOU'LL LEARN:Template on how to audit your Google Ads campaigns Conversion tracking and why campaigns failPhone call leads and why Kasim is not a fanThe correlation between clicks and conversionsAd extensions and proper bidding methodsHow to not limit the scale of your campaignsOver-segmentation is hurting your campaigns LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Meta Business, Innovation, and Technology podcastTier 11Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualhttps://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite www.AdRoll.com/PTTier 11 Data Suite https://www.activecampaign.com/