Perpetual Traffic

Want to turn your ad campaigns into profit-generating machines? Avoid these 5 Google Ads mistakes most advertisers make.On today's episode, Ralph and Kasim discuss the 5 biggest mistakes you might be making with Google ads. If you're a CEO, CMO, Marketing Director, or a business owner and you'd like to know if the people running your ads are doing the right thing, this episode will help you do just that. Kasim goes through best practices on how you can audit your team's work and correct the mistakes they might be making.This killer walkthrough is all you need to get maximum ROI from your Google Ads and avoid the 5 most common mistakes that leave marketers broke and unmotivated.IN THIS EPISODE, YOU'LL LEARN:Template on how to audit your Google Ads campaigns Conversion tracking and why campaigns failPhone call leads and why Kasim is not a fanThe correlation between clicks and conversionsAd extensions and proper bidding methodsHow to not limit the scale of your campaignsOver-segmentation is hurting your campaigns LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Meta Business, Innovation, and Technology podcastTier 11Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualhttps://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite www.AdRoll.com/PTTier 11 Data Suite https://www.activecampaign.com/

Want to create killer ads on TikTok? Stop thinking like an advertiser and start behaving like a content creator.On today's episode, Ralph and Kasim continue the TikTok advertising discussion with Savannah Sanchez. The distinct audience targeting and ad development options on TikTok mean that ads on the platform are way ahead of Google and Facebook. And if you're already using Facebook advertising, TikTok's advertising tool will seem fairly straightforward. The even better news is that you don't have to chase followers to get your ads seen on the platform. TikTok prioritizes good content above everything else. Listen in as Savannah shares some of the top-performing TikTok ad templates and pro tips on how to create a TikTok ad that drives engagement and gets you noticed. IN THIS EPISODE, YOU'LL LEARN:Best practices on how to run ads on TikTokAll you need to know before you start running ads on TikTokBehavioral targeting and why TikTok users hate adsCreative hooks that work well on TikTok adsSavannah's top 5 TikTok ad templatesUnderstand that TikTok is not for all types of brandsThe pros and cons of using TikTok's automated creative buttonHow to manage your TikTok ad spend,  placements, and targetingLINKS AND RESOURCES MENTIONED IN THIS EPISODE:www.Thesocialsavannah.comSavannah's TikTok Ads CourseSavannah's YouTube ChannelConnect with Savannah via Twitter OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite

TikTok advertising is pretty straightforward: Don't make ads - make TikToks.On today's episode, Ralph and Kasim sit down with Savannah Sanchez, a TikTok media buying and Ad creative expert, to talk about advertising on TikTok. The platform is growing like a weed, and according to Savannah, the future of advertising lies on the platform. But what about Google and Facebook? Well, TikTok overtook Google as the number one domain on the internet, and Facebook is not as sexy as it used to be. If you want to succeed on TikTok as a marketer, don't create ads. Users detest ads that disrupt their experience. Solution - creatively embed ads within the content in a way that won't disrupt the fun and enjoyment of Tiktok.Listen in for some intriguing insights on how the TikTok ad algorithm works, what you need to get started on TikTok advertising, and how to create a TikTok ad that gets you noticed.IN THIS EPISODE, YOU'LL LEARN:The foundations of TikTok advertisingTikTok is here to stay - advertisers need to take noticeHow to create ads that get you noticedDifferences and similarities between TikTok and Facebook adsHow to not get priced out of TikTokTikTok ad placement and optimizationHow to use TikTok's comment section to drive engagementMistakes to avoid when creating TikTok adsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Thesocialsavannah.comSavannah's TikTok Ads CourseSavannah's YouTube ChannelConnect with Savannah via Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite https://www.activecampaign.com/

Did you know you can sell products directly through the social media feed? No purchase journeys, no redirects, a simple click-to-buy option is all you need.Today’s episode comes from our sister podcast, the Digital Marketer. Host Mark de Grasse sits down with Lauren Petrullo, one of the newest faculty members of the DigitalMarketer Academy to talk about the latest component of their eCommerce certification—social selling. Social selling allows you to buy in-app (on Facebook, Instagram, etc.) and never even venture to someone’s website. You’re meeting people right where they are, already browsing and shopping. The key is to make it as seamless as possible for customers to checkout directly through social media platforms. Lauren has got her finger on the pulse of the future of eCommerce and says one thing we can do is pay close attention to where the big tech brands are investing.Listen in to learn how you can get in on what Lauren calls “a much more mature social media commerce experience.” Discover why Ralph thinks eCommerce product categorization is an underutilized insight for remarketing.IN THIS EPISODE, YOU’LL LEARN:What is social commerce?Social commerce versus eCommerceThe future of selling is socialeCommerce product categorization and why it’s so importantWhy social selling shouldn’t replace your websiteHow Meta is incentivizing these social stores on different platforms  Why the U.S. is massively behind on social media trendsWhat kind of data/analytics you’ll have access to in your Meta shopConnect with LaurenMongoose MediaConnect with Lauren on LinkedInLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Solutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite https://www.activecampaign.com/www.AdRoll.com/PT

Struggling to identify and eliminate click traffic? Kasim and Ralph might have discovered an effective way to stop click farms from taking over your campaigns.In today's episode, Ralph and Kasim sit down to discuss exciting things going on with Google's Performance Max and how you can eliminate click traffic entirely.  We all know how destructive bots can be, especially now that they can fill out forms and generate fake leads. Regrettably, fraudsters have gone a step further and now use real humans to conduct their schemes, making them even harder to identify. The good news is, there's something you can do about it. The even better news is that the Google algorithm is on our side on this one.Listen in to learn why Kasim feels the final URL expansion on performance max is the coolest thing ever. Discover how Ralph used the "Kasim Flytrap" to block click traffic completely and how you can do it, too. IN THIS EPISODE, YOU'LL LEARN:How to eliminate spam traffic entirelyThe final URL expansion and how to use itHow to know if you're spending enough money on advertisingWhen and when not to use an agency to run your adsThe "Kasim flytrap" and why it's so effectiveWhy low-budget users are struggling with Performance MaxWhy it's never a good idea to block geographics on your siteWays click traffic can derail your ad campaigns LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/www.AdRoll.com/PT

Ralph sits down with Maria from the Tier 11 team to talk about how they saved a client's campaign with something called Conversion Architechture!LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Solutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/https://www.activecampaign.com/www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite

To build an in-house marketing team or to hire an agency? It doesn't matter. With these top tips, you're guaranteed to work with the top marketing experts in the space right now. On today's episode, Ralph continues the discussion on questions to ask when hiring external agencies or building an internal marketing team. He breaks down the final set of questions that will propel your marketing to the next level and help you recruit a top-shelf team.The best way to grow a business is to ensure you've got the right people in the right seats. So whether you go for an outsourced agency or build an internal team, always go for quality and competence. It doesn't make sense to have the right tools and the right road map, but lack the right talent.Join Ralph as he goes through the key steps to creating a competent marketing team and the questions to ask if you are to avoid the common pitfalls around building a marketing team.IN THIS EPISODE, YOU'LL LEARN: The key questions to ask when building a marketing department from scratchReactive versus proactive marketingStats and data on the relationship between CMOs and marketing teamsWhy the primary job of a CMO is to minimize mistakesThe benefits of hiring role-specific specialistsHow to build a team around your content marketing goalsThe most important questions to ask when building a marketing teamThe uninspiring relationship between CMOs and CFOsLinks and Resources:The CMO's Guide to Picking the Right Internal TeamTier 11Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland's book, Zero Down, FREERegister for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PThttps://www.activecampaign.com/

Thinking of hiring a marketing agency, CMO, or building your own internal marketing team but don't know where to start? On today's episode, Ralph tackles a topic that, surprisingly, has never been addressed on Perpetual Traffic - the questions to ask when hiring CMOs, external agencies, or building an internal marketing team. For many entrepreneurs and CEOs, one of the most daunting tasks in all stages of business is building the marketing department. This is primarily because they have three options to choose from: Build an in-house marketing department, outsource to a marketing agency, or hire a CMO. Each option has its pros and cons, and what works for you might not work for another. If you are a little confused about deciding between the three choices, this episode is for you. We discuss the questions to ask when building a marketing department based on the 10 main areas of marketing. IN THIS EPISODE, YOU'LL LEARN: The most important questions to ask when hiring a CMOWhy CEOs and business owners are asking more from their CMOsHow to help your company scale as a CMOPlanning for success and why it's so importantUnderstanding cross-channel traffic and cross-channel communication  How to use the customer acquisition path to hire a CMOAvatar research and its impact on revenue and leadsHow to test creatives and track campaign effectiveness |Links and Resources:The CMO's Guide to Picking the Right Internal TeamPerpetual Traffic Episode with Chris MercerTier 11Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland's book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualhttps://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite www.AdRoll.com/PThttps://www.activecampaign.com/

Kasim and Ralph cover 2 nuggets that every digital advertiser needs!Download Ralphs Free PDF on Naming!OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland's book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PThttps://perpetualtraffic.com/advertise-with-us/https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/Tier 11 Data Suite Tier 11 Data Suite

Is Facebook advertising dead? Can advertisers still take advantage of its over 2 billion active users?On today's episode, Ralph and Kasim break down everything you need to know about Facebook ads and their effectiveness in 2022. The talk about the privacy controversies, what the algorithm used to be capable of, and what the latest iOS update means for Facebook users and advertisers alike. The big question remains, "Is Facebook advertising dead?" Of course not. Advertising on Facebook is alive and well. However, we may need to reshape our expectations and acknowledge that the easy days of running Facebook ads are long gone. But here’s the thing; if you think Facebook is not good for advertising in 2022, it's probably because you're not measuring correctly. Listen in for an insightful conversation as Ralph and Kasim reveal the real reason Facebook ads have stopped working for most marketers, and what you can do about it.IN THIS EPISODE, YOU'LL LEARN:Is Facebook advertising really dead?Why Facebook traffic might be more valuable than it's ever beenThe future of Facebook advertisingWhy you need to invest in your ability to track your advertising campaignsHow and why to split-test Facebook adsA looming recession's potential impact on advertisingAugmented versus virtual reality: Where does the future lie?Why you need to track and measure everything on Facebook adsOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland's book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite https://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PThttps://perpetualtraffic.com/advertise-with-us/Test Everything. Get Conversion Optimization Superpowers. Make More Money.Put A Creative Team Of Fanatical Split-Testers To Work On Your Site!Conversion Fanatics