The Coaches Corner University Podcast

Today I got to sit down with Kandace Hudspeth, CMO at OPEX + CoachRx, 20+ years in marketing, brand and growth strategy, and product development. She helps fitness coaches, personal trainers, and fitness brands build businesses with confidence, clarity and consistency.We discussed:00:01 — Kandace's Background and Journey to OPEX03:29 — Why Coaches Think They Hate Marketing04:32 — Making Sales a Confirmation, Not a Pitch10:23 — The Person, Problem, Promise Framework11:17 — Problem Aware, Process Aware, Payoff Aware14:09 — The Coaching Content Signature Framework16:28 — The Minimum Viable Marketing System18:20 — The "See, Make, Say" Content Workflow22:03 — Followers Are a Vanity Metric24:48 — Content Minutes and the 7-11-4 Framework30:24 — Going Viral for Your Niche37:12 — The Three-Mile Hero Concept41:27 — Referrals as Your Number One Marketing Tool44:22 — The Referral Ask and Why Coaches Miss It47:52 — How You Show Up in Public Is Marketing48:29 — Your Body Is Your Business Card49:55 — Imposter Syndrome vs. Lack of Experience51:39 — Why Your First 100 Videos Will Suck (and Why That's Fine)Find Kandacehttps://www.instagram.com/kandacehudspethWebsite - https://www.kandacedickson.com/YouTube - https://youtube.com/@kandacehudspethInstagram - https://www.instagram.com/kandacehudspeth, @marketingforfitnesscoaches__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

Dr. Dave Osborn, powerlifting coach, gym owner, and researcher with a PhD in coaching. He talks about networking in-person and a give-first mindset. They explore AI's limits versus human coaching, common blind spots of young coaches, using variations to manage load, and systems for timely communication and mentorship.

This week, I sit down with my great friend and one of the most genuinely kind and passionate people I’ve ever met.  Tasha is the co-owner of Ideal Strength and has been coaching since 2005.  She is an International Elite Powerlifter, currently ranked #1 female powerlifter in Washington State and among the top 20 in the world. She holds multiple world records, including the deadlift world record in the lightweight Strongwoman division. When she’s not breaking records, she’s climbing them—literally—as an avid mountaineer and adventurer.Her academic background reflects her curiosity and discipline. She studied Cultural Anthropology, Archaeology, and Dance at the University of Washington and Exercise Science and Athletic Training at Central Washington University.Her professional certifications include Pain-Free Performance Specialist Certified (PPSC), Certified Conditioning Coach, and Certified Mental Performance CoachTasha’s passion lies in helping others unlock their potential—physically and mentally—by strengthening both their bodies and their minds.We discussed00:47 Opening the Gym03:12 Freedom vs. Location08:41 Fear of Risk13:02 From Runner to Lifter15:05 Conquering the Deadlift19:01 Learning to Serve28:00 The Empathy Edge33:45 Coaching Yourself First44:49 Lasting Impact51:33 Comeback From Injury57:10 Never Quit58:47 Back to RunningFind TashaWebsite - https://idealstrength.com/Instagram - https://www.instagram.com/ironwolf03/?hl=en__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

This week, I sat down with Erin Murray, Owner of the online training business Buns and Boulders.  Erin primarily offers online coaching, both one-on-one and club-based, but has a larger presence as an athlete. She is a professional strongwoman athlete and 4-time World's Strongest Woman, the only person in the sport to win that title across multiple weight classes.Unlike many elite athletes, Erin did not grow up playing sports; she was introduced to strength training later in life as part of treatment for an eating disorder. What began as a tool for rebuilding her relationship with her body evolved into a lifelong pursuit of strength and performance. After briefly exploring powerlifting and CrossFit, Erin found her home in strongman, where she has worked her way to the highest level over the past 10 years. Today, she brings lived experience and elite-level insight to her coaching, blending performance-driven training with a nuanced understanding of the physical and psychological aspects of strength.We discussed:02:06 - The Marketing-Before-Coaching Trap03:22 - The "Retiring to Serve Clients" Narrative10:12 - Niching Out vs. Niching Down12:01 - Empowerment as the Common Thread18:44 - Starting Clients Psychologically Where They're At24:17 - People Before Programs32:31 - Evolution of Your Athletic "Why"36:54 - Weight Manipulation and Body Dysmorphia44:30 - The Value of In-Person Coaching47:12 - Retention Over Acquisition as Business StrategyFind ErinWebsite - https://www.instagram.com/erinmurray.wsw/IG - @erinmurray.wsw__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

Today I sat down with Joel Staley, Owner of Total Reset Coaching. He helps business owners, executives, and leaders uncover hidden gaps in their energy, focus, and performance so they can lead their teams, families, and lives at the highest level. Over the years, he’s worked with over 2,000 high-performing men who are already successful on paper, but still feel drained, distracted, or stuck in routines that quietly limit their influence, stamina, and results. His clients don’t just improve their health and fitness, they unlock a new version of themselves: sharper, more disciplined, more commanding, and more capable of handling the pressures of high performance. Joel is a pro-physique competitor, author, podcaster, and business owner, and has personally faced challenges that would test anyone’s energy and focus, including surviving late-stage cancer, while still raising a family and running a successful business. Because of this, he coaches from experience, not theory, and knows what it takes to optimize every area of life under real-world pressure. His approach combines evidence-based routines, mental performance strategies, and subtle identity shifts that create lasting change without burnout, gimmicks, or extreme measures. He has seen firsthand how a small set of adjustments, guided by a fresh perspective, can create massive breakthroughs in energy, focus, and leadership.We discussed01:08 - Quitting with 10 clients04:02 - Getting closed hard10:26 - Delusional belief as superpower15:42 - Six months of symptoms22:10 - Getting the diagnosis31:00 - Business during chemo34:02 - Community over AI39:40 - Not the cancer guy47:03 - 90-day model structure56:07 - Commitment over programmingFind JoelWebsite - totalresetcoaching.comIG - @joelstaleyfitness__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

Today I sat down with Hope Agbolosoo, who is a Toronto-based content creator. Hope, born in Ghana, is a former Big Brother Canada contestant who shares his journey of resilience and growth to inspire others. He builds basketball courts in Ghana, creates lifestyle content to help people gain confidence, and believes in making an impact regardless of origins. Through city exploration, travel, fitness, and community service, Hope embodies gratitude and demonstrates that anyone can build a meaningful legacy.We discussed:10:13 - Failure to fit in created the ability to connect14:39 - Opportunities expose weaknesses and reveal strengths15:20 - Fear of judgment and letting go18:12 - Imposter syndrome as a lack of preparation21:46 - Seven-day fast revelation about becoming someone else25:00 - Environment determines self-recognition32:09 - Vulnerable content creates meaningful connections39:40 - Resonance vs trends in content strategy54:53 - Moving to exercise free will1:02:18 - Belief as the foundationFind HopeEmail - hopeagbo@gmail.comIG - @hopefitness__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

Dan is a strength coach, educator, and owner of Ideal Strength LLC, a coaching-focused training business based in the Seattle area. With over 20 years in the fitness industry, Dan specializes in helping coaches sharpen their eye for movement, simplify program design, and apply training principles with real-world context—not just textbook theory.Through 1:1 coaching, small-group training, and professional education, Dan works with both everyday clients and fitness professionals—many from high-performing, high-stress careers—to build resilient, adaptable strength. His approach emphasizes clarity, intent, and long-term development over complexity for complexity’s sake.Dan is passionate about mentoring coaches, creating practical educational resources, and bridging the gap between “knowing the science” and coaching effectively on the floor.We discuss:01:04 - Dan's 20-Year Coaching Journey05:29 - Continuous Education and Learning12:05 - In-Person vs Online Coaching19:25 - Cueing Strategies and Learning Styles24:17 - How Long to Coach In-Person First30:47 - The Hybrid Coaching Model34:06 - Competition Makes Better Coaches38:26 - Managing Client Stress and Recovery50:39 - Building Your Book of Business52:58 - Listening vs RespondingFind Dan:Instagram: @idealstrength Website: www.idealstrength.com__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

This week, I sat down with Dr Andrew Cook, PT, DPT, CSCS, BFRc, FDN Andrew Cook is a Doctor of Physical Therapy and Certified Strength and Conditioning Specialist. He received his degree in Physical Therapy from Florida Gulf Coast University and his CSCS certification through the National Strength and Conditioning Association. Andrew received his Bachelor's degree in Human Development from Binghamton University, where he was a 4-year starter for the Division 1 lacrosse program. While there, he was named to the American East All-Rookie team and the American East All-Academic Team, and served as a team captain. Andrew took his love of sports and fitness, along with his passion for helping others, and started Cook Performance & Therapy upon graduation. Andrew has worked with clients of all ages and backgrounds. From young athletes to active adults, Fortune 500 clients, individuals looking to avoid joint replacement surgery and those suffering from pain or dysfunction that want to get back to doing what they love. He utilizes hands-on manual therapy, exercise prescription and movement analysis to get you pain-free and performing at your best. He also utilizes Functional Dry Needling, Blood Flow Restriction Training and Instrument Assisted Soft Tissue Mobilization (IASTM).We discussed01:37 - Integrated Approach Between Coaches and Therapists04:56 - Movement-Based Rehab Philosophy08:27 - Building a Hybrid Performance and PT Facility33:36 - Limitations of the Insurance-Based Model37:13 - Functional vs. Arbitrary Progression Benchmarks25:46 - Assessment Strategies That Inform Training12:29 - Creating Gaps for Client Autonomy47:49 - Hiring and Building the Right Team22:28 - Why Referring Out Strengthens Your Practice1:00:14 - Payment Structure and Client CommitmentFind AndrewWebsite: Www.adaptperformanceandtraining.comIG - @adaptperformancecenter__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

In this episode, I sit down with the Strength Coach and Founder of Hoopie Hybrid, Cody Miller.  Cody and I met in 2010, when we were both working at Robert Morris University and have been friends ever since.  Cody spent over 10 years as a collegiate strength and conditioning coach before transitioning to tactical strength and conditioning 3 years ago. He runs and lifts (the kids call this “hybrid”) and is training for a 100-mile race in February. He cofounded Hoopie Hybrid with his beautiful wife, Cayt. It launched in January 2024 and comprises online, hybrid training groups and programs. Cody and Cayt enjoy hanging out with their two pitbull mutts, Millie and Ollie, and enjoy going to the beach every spare moment they can.We discuss:Cody's career trajectory from college strength and conditioning to the U.S military. Using your athletic pursuits to fuel your career. True effort comes from finding the extremes in your pursuits. Chaos, heart rate and zone training. An argument for zone 2 maxing. An argument against zone 2. Why must you practice what you coach? Being fit enough to push aerobic capacity. Using training to improve mental resilience. Creating wins and handling losses.Approaching an exercise modality where mechanical failure does not exist. The concept of durability and toughness. Eye-opening experiences in training tactical populations. A common person who can do uncommon things. Running won't affect gains… If you suck at both. Seasons of life and what's to come. Path dependency. The Biggest lesson for a young Cody. Greatest achievement as a coach. Find Cody:Website - hoopiehybrid.comInstagram - @hoopiehybrid @cody_hoopiehybrid @cayt_hoopiehybrid__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

In this episode, I sit down with a previous guest of the Podcast—Joe Connolly, the Head Coach for Sports Performance Arizona State University Football.Joe is a Master Strength and Conditioning Coach (MSCC) who has revolutionized ASU’s sports performance program by implementing individualized, cutting-edge training systems, incorporating advanced technology, and cultivating a dynamic team across nutrition, sports science, and performance. Under his guidance, ASU athletes have achieved notable NFL success, including first-round draft picks Brandon Aiyuk (2020) and N’Keal Harry (2019), as well as other professional players.Prior to ASU, Joe served as Head Strength and Conditioning Coach at UMass, where he developed standout athletes, including Denver Broncos offensive lineman Elijah Wilkinson and All-American tight end Adam Breneman. Earlier in his career, Joe spent seven years at the University of South Carolina under Hall of Fame coach Steve Spurrier, contributing to six consecutive bowl appearances and coaching 45 NFL draft picks, including 2014 No. 1 overall pick Jadeveon Clowney. He began his career at Harvard, supporting 41 sports programs, and earned advanced degrees in strength and conditioning while competing in weightlifting and strongman events.A native of Barnstable, Mass., Connolly resides in Tempe with his wife, Shalona, and their two children, Cali and Cade.We discussed:02:30 - Motivation to Get Super Lean: Seeking Difficult Challenges05:03 - Understanding the Strain of Aggressive Fat Loss on Life08:03 - Joe's Pre-Diet Eating Habits: 100-200g Fat Daily12:46 - Shock of Eating Carbs & Losing Weight13:30 - Converting to Tracking: "I'll Never Not Track Again"16:35 - Birthday Cake Incident: Balancing Goals with Fatherhood23:12 - Implementing High-Low Training Day Protocol27:45 - Massive Visceral Fat Drop & Health Improvements39:42 - Decision to Push Past Sub-10%: "Fuck That, We're Going Eight"42:08 - People Asking If Joe Was Okay: Identity Shift Struggles48:47 - "Not as Hard as I Thought It Would Be"51:00 - Accountability: Getting Up at 3:45 AM Because They Need You51:52 - Discipline vs. Identity: Who You Are Determines Execution57:43 - Joe's Goals for Reverse Diet & Looking ForwardFind JoeWebsite: http://thesundevils.com/Instagram: @coachjoeconnollyX: @Coach_Joe28__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!