#187 - Marketing for Fitness Coaches - Kandace Hudspeth

Today I got to sit down with Kandace Hudspeth, CMO at OPEX + CoachRx, 20+ years in marketing, brand and growth strategy, and product development. She helps fitness coaches, personal trainers, and fitness brands build businesses with confidence, clarity and consistency.

We discussed:
00:01 — Kandace's Background and Journey to OPEX
03:29 — Why Coaches Think They Hate Marketing
04:32 — Making Sales a Confirmation, Not a Pitch
10:23 — The Person, Problem, Promise Framework
11:17 — Problem Aware, Process Aware, Payoff Aware
14:09 — The Coaching Content Signature Framework
16:28 — The Minimum Viable Marketing System
18:20 — The "See, Make, Say" Content Workflow
22:03 — Followers Are a Vanity Metric
24:48 — Content Minutes and the 7-11-4 Framework
30:24 — Going Viral for Your Niche
37:12 — The Three-Mile Hero Concept
41:27 — Referrals as Your Number One Marketing Tool
44:22 — The Referral Ask and Why Coaches Miss It
47:52 — How You Show Up in Public Is Marketing
48:29 — Your Body Is Your Business Card
49:55 — Imposter Syndrome vs. Lack of Experience
51:39 — Why Your First 100 Videos Will Suck (and Why That's Fine)

Find Kandace
https://www.instagram.com/kandacehudspeth

Website - https://www.kandacedickson.com/
YouTube - https://youtube.com/@kandacehudspeth
Instagram - https://www.instagram.com/kandacehudspeth, @marketingforfitnesscoaches
__________
Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. 

If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. 

If you're interested in coaching from Paul and his team, please visit www.masterathletic.com 

Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance
__________
-🌟 Make More Money and Improve your Services as an Online Fitness Coach:
www.coachescorneru.com
💪 Use Training and Nutrition for Peak Performance:
www. masterathletic.com

Who am I and why should you listen to me?
Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.

RAISING THE BAR FOR ONLINE COACHING!