The Contractor Fight with Tom Reber

Today, Tom has a conversation with Mauricio Coto of Contigo Group. Mauricio is a home improvement contractor on the East Coast, where he has worked for several builders and settled over 1000 houses. They discussed what mistakes Mauricio was making before, the changes he made to scale his business, the challenges that he overcame, and his marketing strategy.   In this episode, we talk about… Before entering the contractor fight, how was Mauricio’s business doing, and what changes did he implement to grow his business Mauricio’s insecurities that precluded him from approaching ideal clients, and how he overcame them Mauricio’s advice to somebody who thinks it's time to scale the business now What does his marketing plan look like Mauricio’s sales process before and after joining the contractor fight, including the reasons why he couldn't sell anything before The mistakes people often commit while trying to make a sale Mauricio's experience working on a project which caused him to suffer a huge loss of money, how he handled it, and how he was able to remain positive throughout the situation The power of being involved in your community Mauricio shares his experience of behind the scenes of The Contractor Fight Resources: Mauricio Coto and the Contigo Group: https://www.contigogrp.online/  Join us this September in Denver, CO at the Mile High Profit Summit: https://thecontractorfight.com/mile-high-profit-summit/ Want the success Mauricio is enjoying for yourself? Join us in BATTLEGROUND - Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground  Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship): https://thecontractorfight.com/book   Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook   == Grab the Gear == https://gear.thecontractorfight.com/   == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig

Tom, Steve, and Derek discuss the money mindset, how you should approach the sales game, and other quality actions you can implement consistently to increase sales.   In this episode, we talk about… Advice for people who are in their learning and grinding phase Stupid decisions you make because of money Consequences of dropping your price to get the job  Understanding the emotions of clients in order to get hired Gaining an insight into how the customer thinks to increase your sales What is patient urgency and the role it plays in your success?   Resources: == Join us in BATTLEGROUND == Up your sales game! Find everything your contracting business needs to price, sell and produce for profit in one comprehensive program - BATTLEGROUND. For more info check out: https://TheContractorFight.com/Battleground  == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid     The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

It is everyone's desire to perform at their best, no matter what their job is. But, how to do that? Tom explains why you need to focus on finding your edge to get the success you want.   In this episode, we talk about… What is your edge, and how you can find your edge What is the FW-Day Taking care of yourself — physically, mentally, and spiritually Taking care of the people that are close to you Building your empire Stacking the small wins to get the big wins that you want Resources: Follow Tom on Instagram: https://www.instagram.com/realtomreber    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid     The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

There are often situations when you believe everything is under control, but it turns out to be the opposite, and things go bad quickly. Today, Tim and Greg discuss how to handle situations of mayhem and come out with a positive outcome. In this episode, we talk about…  A calm and attentive approach works well in managing the situation of mayhem and bringing a favorable resolution. Talk to people who have been in your place before — most likely, if you ask, they will be willing to help you. Learn from people who do things better than you. At times, you have to switch off your emotions and focus on listening to the client.   Resources:  == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground    == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book    == Connect with other contractors building stronger businesses in The Contractor Fight == https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig  Live Unafraid Swag: https://thecontractorfight.com/unafraid   

Google will provide you with all the information you need, but coaching will enable you to act on that information! Dan explains why you should pay for coaching and what you can expect when you do.   In this episode, we talk about…  How professional coaches help you to improve your performance Paying for coaching vs. free content What you get when you pay for coaching Some reasons to pay for coaching   Resources:  == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground    Connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig     

Tom and Dan address your questions about how to fix your charges, the best way for you to run a painting business, how to deal with customers who have Google at their fingertips, and how you can increase your online presence to grow your business.   In this episode, we talk about…   Question 1: As a general contractor in upstate New York, I sub out all the work, and my goal is to do high-end residential construction from the ground up. What should I charge when other contractors charge 25%, and I'm charging 15%?  The worst thing that we can do as a contractor is price our work based on the going rate When it comes to money and pricing your work, there's an asterisk — means there's more to the story The blend of all the margins that you're marking up should be around that 50% mark Know the difference between margin and markup    Question 2: I have been running my residential painting business for four years. What is the best advice you can give on how to get leads for a painting business? Find GCS that look like they're working on projects. Chase people that control multiple wallets. A single homeowner just has their own budget, and a good influencer could have dozens of budgets Build your brand and let people know who you are   Question3: I have a plumbing business. Which is the best way to deal with customers who have Google at their fingertips and tell us how much material really costs?  This is about your brand and attracting the right customers Look at your branding, your website, your sales process, and the way you are pre-qualifying people When you build the trust level, this issue goes away.  Buy stuff at retail price MSRP, and put all the money in your labor bid Triple or quadruple your labor fuel so you can recover all your overhead in the labor   Question4: I'm starting a fence stain and seal business. What is the best way to increase my online presence? Be on social every day, build your brand on social media, and invest in a content-rich website.  On your website, describe your pricing and introduce your team Consistency is important for creating an online fingerprint since it takes time   Resources:  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don’t forget to use code “Fight” for $50 off the first month on new accounts!  https://www.TheContractorFight.com/nicejob    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground    == Order your free copy of Tom’s book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig  Live Unafraid Swag: https://thecontractorfight.com/unafraid    The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

In this episode, Tom and Dan talk with Bob Turner of Turner Builders in Windham, Maine. Bob has been involved in the fight world for six months. He ran a contracting business with his father for five years from 2013 to 2017. He then shut it down and worked for a local custom home builder for three years and built their renovation business to over $2 million a year, and left at the end of 2020. In 2021 he started his own contracting business from scratch business that handles large-scale renovations. In this episode, we talk about…Bob’s business mindset before and after joining The Contractor FightEstablishing good relationships with wise people who know how to suffer and are disciplined in doing soThe reason things weren't going well with Bob’s project manager His habits and mindsets that helped him succeed in businessHow he started his business from scratch and things he was doing wrongHow meeting people at live events changes the dynamic of relationships in the business worldLearn the difference between markup and margin. It will change your businessDo not light your life on fire in the quest of building a businessSome of the biggest changes that he’s seen in himself and his businessAdvice he offers fellow contractors and listers Resources: Turner Builders: https://turnerbuildersllc.com/ Want the success Bob is enjoying for yourself? Join us in BATTLEGROUND - Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground  Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship): https://thecontractorfight.com/book Grab the Gear: https://gear.thecontractorfight.com/ = Find Us on Social Media = YouTube: https://www.youtube.com/c/TomReberInstagram: http://thecontractorfight.com/igLive Unafraid Swag: http://thecontractorfight.com/unafraid 

If you are going to give 100% to one aspect, you have to leave the rest of your life behind. Life is not just about making money or running a business; it is about having a little bit of everything!   Tom, Steve, and Derek are here to show you that you can have a great family life, be involved in your kids' lives, and own a successful business at the same time.   In this episode, we talk about… How to make the impact that you want Changing people's lives by sharing your knowledge Marital problems of contractors Reverse engineering the life that you want  The three rules of life:  Learn for the first third of your life Earn for the second third of your life,  And give for the third and final third of your life   Resources: == Join us in BATTLEGROUND == Up your sales game! Find everything your contracting business needs to price, sell and produce for profit in one comprehensive program - BATTLEGROUND. For more info check out: https://TheContractorFight.com/Battleground  == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid     The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Tom explains that success doesn't care about your feelings, so take courage to do the uncomfortable things and grow, and this applies to anything you strive for.   In this episode, we talk about… The challenges you face are opportunities for you to improve Things don't always go as planned, but that's a test of your commitment to your goals Don't let your feelings get in the way of your goal—just do what needs to be done How to put standards over feelings   Resources: Follow Tom on Instagram: https://www.instagram.com/realtomreber    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid     The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Make sure you take care of things when they are not in use, so they are ready when you need them! Tim and Greg remind you to take care of what you need to take care of.   In this episode, we talk about…  Keeping things in good condition when they aren't in use The habit of neglecting stuff until they're a problem Taking care of your body, skills, equipment, etc. Some employees may be struggling — look after them. Resources:  == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground    == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book    == Connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig  Live Unafraid Swag: https://thecontractorfight.com/unafraid    The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.