

Travis Makes Money
Travis Chappell
You can't save your way to your dream life anymore. The truth is, you’re gonna need to learn to make more money. The Travis Makes Money Podcast is not your typical personal finance show. Rather than shaming you for buying a Starbucks coffee or pressuring you to become a billionaire, we focus on empowering you to make more money so you can enjoy life today while preparing for your future. You don’t have to cut back so much that you miss out on the present, and you don’t need to become the next Jeff Bezos either. Hosted by veteran podcaster Travis Chappell, each daily episode features interviews with regular people just like you – yes, you – who have learned how to make more money in unique and unconventional ways. From turning side hustles into an extra six figures to building massive business empires, these conversations dive into the mindset shifts, hard-earned lessons, and simple strategies that helped these individuals succeed. With over 1,000 podcast episodes under his belt, Travis has developed a unique ability to pull out inspiring stories and practical advice you can apply to your own financial journey that you just won’t hear anywhere else. Whether you’re looking for strategies on side hustles, skill building, investing, building generational wealth, or just motivation to take your next steps, this podcast is your resource. Tune in daily for insights, actionable tips, and inspiration from some of the most successful and interesting money-makers on the planet.
Episodes
Mentioned books

May 17, 2021 • 33min
602: Desh Amila | Adding Value to Sam Harris and Neil deGrasse Tyson
With a desire to inspire, Desh is on a mission to educate, entertain and enhance the lives of those he connects with. He is a documentary filmmaker, serial entrepreneur, and the founder of Think Inc. and This is 42. As a passionate advocate for change, Desh is also an active philanthropist.In 2011, Desh acted as a founding member of Sri Lanka Unites (SLU), an organization created to heal and reconcile the once war-torn country. He also created The Dreamer’s Foundation, a not-for-profit that strives to help ambitious young people pursue their dreams. I’m looking forward to getting into something a bit different today and hearing from the man who is adding value to people like Sam Harris and Neil deGrasse Tyson. Things you will learn in this episode: [00:01 - 07:57] Opening Segment
I introduce today’s guest, Desh Amila
Documentary filmmaker
Think Inc.
Featuring speakers like Neil deGrasse TysonThis is 42
Be sure to check out guestio.com and start booking
Desh gives some background on his story
Born in a small village in Sri Lanka
Born into a 28 year Civil War - 1981
Early childhood experience
Left the town on a scholarship
The journey in Australia
[07:58 - 17:04] From Trying to Survive to Leaving a Legacy
Desh talks about his time in survival mode
Early job experience
The struggle making you who you are today
Making the transition out of the struggle and into Opportunity
Volunteering at a radio station
Figuring out the skill for talking and connecting
Going into filmmaking
Wanting to leave a legacy
Promoting intellectualism and think tanks - Think Inc.
A word from our sponsor
[17:05 - 25:31] Adding Value to Sam Harris and Neil deGrasse Tyson
Desh talks about his documentary Islam and the Future of Tolerance
How it came about on a tour with Sam Harris
Being able to criticize anything
Being invited to create a film
Desh shares about the conference tour
Traveling with Sam Harris and Neil deGrasse Tyson
Everyone in an intellectual space
Selling Think Inc.
Creating This is 42
Upcoming movie
Better Left Unsaid
How to support
[25:32 - 32:04] Closing Segment
Who you know or what you know?
Who you know, and what you want from them
What do you want to achieve?
Desh shares about managing relationships
Treating public intellectuals with respect and dignity
How Desh adds value to relationships
ThE RaNDoM RoUnD
How to engage with Desh
Links below
Final words
Tweetable Quotes: “I do feel as the person I’ve become, the appreciation I have for the things that I have now, the gratitude I have now, it all stems back from the struggle.” - Desh Amila“I think who you know is incredibly important, but doesn’t really go as far as I think it would if you don’t know what it is that you want from those people.” - Desh AmilaResources Mentioned:
Conversations with Coleman
Support Better Left Unsaid
Connect with Desh on Instagram, Twitter, and LinkedIn. Check out https://betterleftunsaidfilm.com/ and start learning what all this is about.Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

May 15, 2021 • 46min
601: Monty Moran | Former Co-CEO of Chipotle on Building Culture
Every positive and negative experience you have with a company or service comes down to one important factor - culture. And to build culture, you need to learn the art of curiosity. Monty Moran is the former co-CEO at Chipotle Mexican Grill. Under his leadership and culture-building, he helped the company scale from several Million to over $23Billion.Most recently, Monty realized his lifelong dream of becoming a pilot and flies his airplane throughout the United States to pursue his interest in better understanding and serving Americans. He is a director and chairman of corporate boards and an advisor to many entrepreneurs and businesses. He is also the author of the book Love is Free; Guac is Extra.Tune into this episode and hear from the former co-CEO of Chipotle on building culture.Things you will learn in this episode: [00:01 - 07:31] Opening Segment
I introduce today’s guest, Monty Moran
Bio
Be sure to check out guestio.com and start booking
Monty gives some background on his story
Growing up in Boulder Colorado
Life outdoors
Growing up curious and getting good at reading people
Learning through minimum wage jobs
Learning from people - the things that everyone wants
[07:32 - 17:33] Learning the Art of Intimacy and Curiosity in Dairy Queen
Monty talks about the things he learned from people
Talking to guests at DQ
Everyone has something interesting to them
The beauty of curiosity
Seeking to value and understand people
Seeing the world through others’ eyes
Monty shares about the spiritual curiosity of Boulder
Understanding the truth
Sniffing out the inauthentic
Desiring the truth led to intimacy when meeting people
Don’t listen to the words, but the non-verbal
A word from our sponsor
[17:34 - 36:00] Former Co-CEO of Chipotle on Building Culture
Monty shares his experience in school and transitioning into Law
College career
Rather work WITH people than ON people
Going to law school
The real experience doing law - no such thing as junk work
Making better relationships with the opposition than their own lawyers
Dropping people’s guards
Interacting with people where they're at
Using the knowledge to build Culture in the service industry
Monty’s transition from law to Chipotle
Starting with real estate negotiations
Turning around the ego
Empowering people
Building the kind of culture that people don’t want to leave
Asked to build Culture at Chipotle as a leader
[36:01- 45:11] Closing Segment
Top lessons from Monty on building Culture
Don’t try to get something out of people or job, but what you can give
The source of a leader's power is from followers
Difference between a manager and a leader
Work to diminish your power not increase it
Stop listening to words
Who you know or what you know?
Who you know - relationships make life worth it
People are the source of wisdom
How to find the book
Links below
ThE RaNdOm ROunD
How to engage with Monty
Links below
Final words
Tweetable Quotes: “There’s no such thing as a dead-end job and the only thing that makes it dead-end is if you think it's dead-end, then you’re bringing the wrong attitude to it.” - Monty Moran“Everyone in the world wants the same thing, and that’s to be seen, valued, loved, and understood.” - Monty Moran“I’m not even going to let your words prevent me from caring about where you’re really at, caring about what you’re really feeling.” - Monty Moran“It’s so much more valuable to make others better than it is to be the ‘good one.’” - Monty MoranResources Mentioned:
Love is Free; Guac is Extra
The Power of Now
Connect with Monty on LinkedIn, Twitter, and Instagram. Go check out https://montyfmoran.com/ (Same as loveisfree.com) and learn more about building culture and your fullest self. Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

May 14, 2021 • 5min
600: BYN Breakdown | How to Book Good Guests
Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischapel.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

May 13, 2021 • 32min
599: Darryl Strawberry | Former MLB Player Finds Purpose
From finding power at the plate to being positioned for purpose, Darryl Strawberry has a journey that will inspire you. Darryl is a former MLB player who has played through 16 seasons. With four World Series titles, and is described as a legend by many.Even though he was immensely successful in his career, his personal life was plagued with addictions, abuse, divorces, cancer, jail-time, and, well, you name it. Darryl then turned his life around, broke through the addictions and pain, and found purpose. He is now an author of the book, Turn Your Season Around, and travels the world speaking to people who are open to unlocking the secrets of their purpose. Don’t miss out on this one. Jump in and let’s learn how a former MLB player found his purpose.Things you will learn in this episode: [00:01 - 05:26] Opening Segment
I introduce today’s guest, Darryl Strawberry
Bio
Be sure to check out guestio.com and start booking
Darryl shares a bit of background on his story
Growing up in a dysfunctional home
Owing his life and survival to his mother
Greatness leading to destructive behavior
Happy on the outside, broken on the inside
A desire to get healed
Darryl shares his thoughts on what inspires a desire to change
You know it’s not who you really are
Getting consumed with earthly, empty things
Realizing all things are finite
‘Who am I?’
[05:27 - 18:21] The Making of Greatness; Working When Everyone is Sleeping
Darryl talks about his time in school and getting into sports
A big dream to play Major League baseball
Proving his dad wrong
Learning how to become a man - coaching
An outlet through sports to face the inward pain
A test to Darryl’s talents
Every season wasn’t great enough
The training season - when everyone else is sleeping
You need to motivate yourself
Darryl talks about making it to the majors and becoming great
Greater challenges
Credited his career to a relationship with his coach
The difference between those who put in the work
Darryl’s advice to what you need to get where you want
The importance of real discipline
Separating yourself from things that take your focus
Everything else bucket vs. mindset bucket
Believing in yourself
A word from our sponsor
[18:22 - 25:53] Former MLB Player Finds Purpose
The defining moment as a player
Getting settled in without a chip on the shoulder
Not comparing to other people
Darryl talks about his book and transformation
From living the fast life to finding healing and peace
Finding a relationship with Christ
Everyone can live in the fullness of who they are
You’re not alone
The moment that Darryl turned his life around
The human experience
When you start searching for something bigger, you find it
Realizing material wealth is empty - there’s a better way
Who are you when the team and the cheers go away?
[25:54- 30:44] Closing Segment
How to find the book
Links below
ThE RaNdOm ROunD
How to engage with Darryl
Links below
Final words
Tweetable Quotes: “I might have looked great on the outside as far as talent-wise, and the way I was performing, it looked like I was happy on the outside, but on the inside I was broken... ” - Darryl Strawberry“It doesn’t matter how much talent you have; great players and great athletes are always working when everyone else is sleeping.” - Darryl Strawberry“I was more concerned about the happiness I had within. Happiness comes from aligning myself with a relationship with God, it doesn’t come from stuff.” - Darryl Strawberry“Who are you…? The thing is, your name is never gonna change, the team is gonna go away, the crowds are gonna go away, the cheering is gonna go away; then who are you?” - Darryl StrawberryResources Mentioned:Turn Your Season AroundConnect with Darryl on Instagram and Facebook. Go check out https://findingyourway.com/ and start learning more about finding your way.Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

May 12, 2021 • 29min
598: MASHUP | The Art of Sales (ft. David Priemer, Lance Tyson & Dan Lok)
Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischapel.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

May 11, 2021 • 37min
597: Ben Suttles | How to Raise Capital for Your Business
Let’s put the power of passive income in YOUR hands. Today’s guest, Ben Suttles has been an entrepreneur for 15 years, first starting his career in IT sales and business development then onto management.His background in management and sales helped him excel in commercial real estate. Over the last 7 years, he has been involved in the acquisition & asset management of ten multifamily properties, through partnerships and Disrupt Equity, totaling over $100MM in AUM and the purchase and sale of over 1650+ units.Such a treat today, especially for you real estate geeks out there (me included)! Let’s dive in and learn more from Ben on how to raise capital for your business. Things you will learn in this episode: [00:01 - 06:48] Opening Segment
I introduce today’s guest, Dan Henry
Bio
Be sure to check out guestio.com and start booking
Ben give some background to his story
Childhood experience
Entrepreneur parents starting in IT and Sales
Inspired to be an entrepreneur
Parental influence and college
Going into business with his parents
[06:49 - 14:58] Why Real Estate; Make Your Money Make More Money
Early career experience
Gravitating towards sales in personality
Starting to take in education and knowledge
Why real estate?
Understandable and easy to follow
Gravitated towards residential
The power of passive income
Tax benefits that go along with real estate
Incentivized investments
Time and financial freedom
[14:59 - 24:56] How to Raise Capital for Your Business
Where to get started
Depending on where your life is at
Examples of strategies
Passive vs. active
Get comfortable with syndication
Make sure to diversify
Get educated
I talk about my experience investing in deals
The risk vs. the reward
Look for people who can mitigate the risk
Look at the experience
Ready, fire, aim
A word from our sponsor
[24:57- 35:40] Closing Segment
Ben talks about how to build relationships that help build capital
Raised $30M
Building a funnel through platforms
Reach as many people as you can
Ben’s networking - the importance of follow up
Contacts not content
Who you know or what you know?
Who you know - all about relationships
The relationships teach you what you need to know
ThE RaNdOm ROunD
How to engage with Ben
Links below
Final words
Tweetable Quotes: “You don’t want to put all your money in one deal… you have to be realistic… Get comfortable with the mechanisms of syndication, and find some groups that you're comfortable with and trust, then deploy some capital with them.” - Ben Suttles“My job as a syndicator is to retain people as clients. … If I can be open, honest, transparent, and hardworking and show them that I’m taking my fiduciary responsibilities seriously then I can win them back as an investor on my next deal.” - Ben SuttlesResources Mentioned:Rich Dad Poor DadConnect with Ben on LinkedIn. Go check out https://www.disruptequity.com/ for more content and get into some deals and building capital. Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

May 10, 2021 • 42min
596: Dan Henry | From $0 to $20 Million Online
From a broke pizza boy to a multi-millionaire entrepreneur, Dan Henry understands the struggle as much as anyone, but he also knows how to build success from nothing. Dan Henry is the founder of GetClients.com and author of The Wall Street Journal & USA Today Bestselling book “Digital Millionaire Secrets.” Today he helps entrepreneurs sell their advice or services online, for a high ticket price and has even been featured in Forbes, Entrepreneur Magazine, Business Insider, and more.Dive right in if you’re looking to turn your dreams into reality and hear how Dan went from $0 to $20 Million online.Things you will learn in this episode: [00:01 - 05:56] Opening Segment
I introduce today’s guest, Dan Henry
Bio
Be sure to check out guestio.com and start booking
Dan goes into his background
Growing up in small-town Florida
Parent’s careers
Raised mostly by grandparents
Not seeing limits
[05:57 - 13:48] Debt Can Be Beautiful; Knowledge is Freedom
Dan talks about the benefits of going out of your way for knowledge
Blatant manipulation
The example of ‘debt’
Leveraging debt correctly
Not everyone can excel
Using debt for real investments
A word from our sponsor
[13:49 - 30:45] From $0 to $20 Million Online
Dan talks about his college experience
Story of starting to pursue education and sell advice
How Dan scaled to a million
Experimental phase
Having to sell water bottles on the side of the road
Charging people a fee to help them with marketing
Learning online how to make money
A million in 5 months
Pivoting to helping others sell their advice
Giving the ‘Red Carpet’ experience
Dan talks about getting out of a deficit
Switching from low to high ticket
How to build you list to start charging high ticket
Dan talks about his starting spending
The importance of evolving
Start at the rate you want to make by selling the education
Strategies you can employ
The untapped high ticket market
[30:46 - 40:49] Closing Segment
Who you know or what you know?
Definitely what you know
Who you know boils down to what you know
The best information is from people
ThE RaNdOm ROunD
How to engage with Dan
Links below
Final words
Tweetable Quotes: “Debt can be a beautiful thing… When you actually educate yourself and know how to use debt, you’d be surprised how many things you could get essentially free.” - Dan Henry“People will pay for what you know.” - Dan Henry“It doesn’t matter what you do, it matters how you evolve.” - Dan HenryResources Mentioned:Digital Millionaire SecretsConnect with Dan on Instagram, YouTube, and LinkedIn. Check out https://getclients.com/ and learn how to build an 8-figure business.Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

May 8, 2021 • 36min
595: Art Bell | Comedy Central Founder Gives Life Advice
Imagine starting something like Comedy Central and losing your sense of humor? Art Bell’s journey started at CBS, then HBO, where he started the Comedy Channel which later became Comedy Central. After that, he became the President of Court TV, then worked for a while as a consultant to several television companies. Art has now left the TV business and taken up writing which led to his first book, Constant Comedy, where he documents his experience building one of the most successful channels in history. I can’t wait for you to dive in and get some world-class networking advice from the man who started Comedy Central.Things you will learn in this episode: [00:01 - 06:03] Opening Segment
I introduce today’s guest, Art Bell
Writer and TV executive
Experience in TV
Be sure to check out guestio.com and start booking
Art goes into his background
Growing up in Jersey Shore
Early life
An interest and love for all things funny
[06:03 - 21:28] Comedy Central Founder Gives Life Advice
Art talks about watching the greats
A story about Bill Murray
Art shares about knowing what he wanted to do when he was young
Told that you can’t make a living on the arts
College career
Keep your passions alive
Making the pivot into TV
What do you want to do for the rest of your life?
Starting at CBS
How networking led into HBO
Becoming the founder of Comedy Central
Pitching a comedy network at HBO
Getting rejected
Accepted by the chairman of HBO
Learning the business of comedy
Casting vision
Teaming up
The journey of Comedy Central
The rough beginnings
Growing through competition
Starting all over again
A word from our sponsor
[21:29 - 24:10] How Relationships Lead to Opportunities
Art talks about the most fun times of the process
Examples
Relationships that led to something good
The chairman of HBO
[24:11 - 34:36] Closing Segment
Who you know or what you know?
People want to know you because of what you know
Advice for people who want to give back and help others
The rewards of working with younger people
The value of talking in classes and writing
Last words of advice from Art
Consider everyone you meet as a potential contact
Be aware of your impression
ThE RaNdOm ROunD
How to engage with Art
Links below
Final words
Tweetable Quotes: “Keep your passion alive, don’t abandon it just because it’s not gonna become the first thing you do, or what you study in college… then you’re going to have to make some decisions.” - Art Bell“The reason people want to know you or want to mentor you is because of what you know, or what you can demonstrate as talent…” - Art Bell“Consider everybody you meet as a potential contact, someone that can help you in some way even before they open their mouths… be aware of the impression you’re making.” - Art BellResources Mentioned:
Constant Comedy: How I Started Comedy Central and Lost My Humor
Built to Last
Connect with Art on LinkedIn. Check out https://www.artbellwriter.com/ to learn more about Art and his life.Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

May 7, 2021 • 8min
594: BYN Breakdown | The Power of a Polarizing Message
Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischapel.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

May 6, 2021 • 33min
593: Rick Cesari | Building Brands like GoPro and George Foreman Grills
Rick Cesari is a prime example of how relationships and networking can source your continued success. Rick is a pioneer in how to build corporate brands and take them to the next level, specializing in creating and implementing direct-to-consumer marketing plans that generate robust growth for both businesses and brands.By applying similar direct response strategies and video marketing he has been responsible for helping to create and market many well-known, iconic brands like The George Foreman Grill, OxiClean, Rug Doctor, and GoPro. After 25 years in the industry, he now offers his knowledge in the form of consultations and books.Let’s dive in and learn from the master how you can be building brands like GoPro and George Foreman Grills.Things you will learn in this episode: [00:01 - 06:41] Opening Segment
I introduce today’s guest, Rick Cesari
Pioneer in the D2C marketing industry for 25 years
Billions of dollars in sales
Be sure to check out guestio.com and start booking
Rick gives us some background into his story
Born and raised in North of New York City
Impacted by the death of his father
College experience and path
Consuming knowledge about making money
From biology to marketing
Learning the basics of D2C
[06:42 - 16:49] The Opportunities of Direct Response Marketing
Rick talks about being open to education
A love for reading
Learning from mentors
Learning the basics of Direct Marketing
You always know where your money is going
A measurable product
The beginning days of Direct Response
Rick’s story with his real estate mentor
Running successful ROI programs
Doing live seminars with a break out product
Turning a slanted grill into into the George Foreman
One of the most successful infomercials in history
150M Units sold on the first run
Built on relationship
Asked to do marketing for other companies
A word from our sponsor
[16:40 - 24:31] Building Brands like GoPro and George Foreman Grills
Rick talks about an opportunity that didn’t work out and why
The importance of testing the product
Finding small products that aren’t new
Finding products to advertise
Rick talks about finding GoPro
Rick talks about key relationships that built him up
The single source of success
Learning to develop relationships
Under promising and over delivering
4 examples of relationships that helped in the long run
[24:32 - 31:37] Closing Segment
Who you know or what you know?
Both are important - what you know is the foundation as and expertise
Attracting the who through networking
Rick’s practical advice for people who feel they are bad at networking
Looking for the people you need
Asking questions
ThE RaNdOm ROunD
How to engage with Rick
Links below
Final words
Tweetable Quotes: “When you’re doing direct response marketing, any type of advertising you do is always measurable… Another word for it is called accountable advertising.” - Rick Cesari“I think one of the things that I’ve been able to do in my career is find products when they’re very small but they’re not brand new… What I’ve been able to do is take something small and put a magnifying glass to it through the direct response marketing.” - Rick Cesari“I would say relationships and networking have been the single source of my continued success.” - Rick CesariResources Mentioned:
The Amazon Jungle
Building Billion Dollar Brands
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