

What It Takes with Olly Fawcett
Olly Fawcett
What does it take to build something? What does building something take from you? In this podcast, we speak with the founders and owners of some of the most incredible brands and businesses to find out the truth about what it takes to build a brand from the ground up, and as founders what going through that process teaches you.
Olly Fawcett is the founder of 303, a creative performance marketing agency working with premium brands. Over the last 10 years, he has spent time inside some amazing brands as they have grown and now is sharing those insights through What It Takes.
Olly Fawcett is the founder of 303, a creative performance marketing agency working with premium brands. Over the last 10 years, he has spent time inside some amazing brands as they have grown and now is sharing those insights through What It Takes.
Episodes
Mentioned books

Dec 23, 2024 • 1h 42min
Finding Success with a Chaotic Creative Mind - Martyn Odell
Martyn Odell has had one of the most interesting careers that we have had on the show. From being the lead in a live nudity comedy show as a 20 year old, to working inside Joe Wick's Bodycoach business, and now taking on the global issue of food waste. There isn't much that Martyn hasn't yet done! But how can someone like Martyn achieve so much, and continue to balance the scales of life, work and pure passion? We tried to find out. Follow Marytn: https://www.youtube.com/@UC2qIX8cVL5LY0ZqTz7BjMNg https://www.tiktok.com/@lagomchefhttps://www.instagram.com/lagomchef/ Follow Olly: https://www.instagram.com/olly.303/https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pchttps://www.linkedin.com/in/olly-fawcett-668566177/

Dec 9, 2024 • 58min
Why Many Great Chefs Fail to Master Management - Elliot Grover, Exec Chef at 45 Park Lane
Elliott Grover joined us to share his incredible journey through the restaurant world. After leaving Cornwall at 15, he worked his way up to become Executive Chef at The Cut, Britain's best steak restaurant, while also creating the menu for The Oscars.
He began at The Ivy, moved to Le Caprice during its prime, and spent eight years at London's famous seafood spot, Scott's. After running ten restaurants at The Ned and heading up Duck & Waffle, he was selected by Wolfgang Puck to lead the kitchen at 45 Park Lane and oversee the food for The Oscars.From Britain's finest kitchens, Elliott serves up amazing stories about food, leadership, and life in top restaurants.
Follow Elliot & 45 Park Lane:
https://www.instagram.com/elliottgrover/?hl=en
https://www.linkedin.com/in/elliott-grover-8a175a51/
https://www.instagram.com/45parklane/?hl=en
Follow Olly:
https://www.instagram.com/olly.303/
https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pc
https://www.linkedin.com/in/olly-fawcett-668566177/
CHAPTERS
00:00 Introduction to Elliot Grover
01:20 Growing Up Watching Rick Stein
03:00 16th Birthday in Le Caprice Kitchen
04:05 Career Move: Relocating to London
06:00 Inside Le Caprice
07:15 Elliot's First Day at Le Caprice
10:00 Working with Chef Lee Bull
15:16 Transition to Scott's Restaurant
17:08 Leadership in the Kitchen
19:00 Eight Years at Scott's: Lessons from a Long-Term Chef Position
24:30 Kitchen Management: How to Look After Your Culinary Team
30:00 Key Factors in Successful Kitchen Team Management
31:15 Public Misconceptions Of The Kitchen
34:05 Trust in the Kitchen
35:30 Poor Management at The Ned and Nick Jones
38:00 Food Quality at Duck and Waffle
40:02 Dealing with Pressure in the Kitchen
44:00 Landing the Dream Job: Interviewing for Wolfgang Puck's Team
47:30 Working with a World-Renowned Chef, Wolfgang
49:38 The Wolfgang Puck Philosophy
51:00 Cooking for the Stars: Elliot's Experience at the Oscars
53:00 What It Takes to Be an Exceptional Chef

Oct 28, 2024 • 1h 30min
Perfect Ted Co-Founder: The Struggles of Running A Multi-Million Pound Brand | Marisa Poster
Marisa Poster, co-founder of PerfectTed, shares her journey from a challenging childhood in New York to launching a clean energy drink brand. Struggling with ADHD and anxiety, she found relief in matcha after realising caffeine worsened her symptoms.
After moving to London, Marisa and her co-founders identified a gap in the market for quality matcha. Their appearance on Dragons' Den led to a partnership with Steven Bartlett, resulting in millions of orders overnight.
Marisa discusses the overwhelming success they've experienced, achieving £1.4 million a month—far surpassing their initial forecast of £1 million a year by year three.
Follow Marisa & Perfect Ted:
https://www.linkedin.com/in/marisa-poster/
https://www.instagram.com/perfecttedenergy/?hl=en
https://www.instagram.com/mposter/?hl=en
https://www.youtube.com/@UCmyWvhJdwHbWn8A7BeqtaTw
Follow Olly:
https://www.instagram.com/olly.303/
https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pc
https://www.linkedin.com/in/olly-fawcett-668566177/

Oct 14, 2024 • 1h 38min
“The Bartender” of London: Alessandro Palazzi at Dukes Bar
Alessandro Palazzi, the bartender behind Dukes Bar's famous martinis, has been honing his skills in London for over 15 years. With an impressive 46-year career that includes work in Italy, France, and the UK, Palazzi has become one of the world's top bartenders. How did this Italian-born drink maker become internationally renowned, and how does he continue to set the standard in the art of cocktails?
Follow Alessandro Palazzi:
https://www.instagram.com/alessandro_palazzi/?hl=en
Follow Olly:
https://www.instagram.com/olly.303/
https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pc
https://www.linkedin.com/in/olly-fawcett-668566177/
CHAPTERS
00:00 Introduction: Meeting Alessandro Palazzi
02:00 Swifties Take Over London
03:00 Early Days: Growing Up in Rome
06:20 Discovering a Passion for Bartending
12:20 A New Chapter: Moving to Notting Hill at 17
13:59 Life as a Kitchen Porter
16:02 An Italian's Perspective on English Cuisine
19:58 The First Steps Behind the Bar
22:50 Parisian Adventures: Working at Georges V in the '80s
30:30 Back to London: Career Progression in the '80s
36:00 A Brief Return to Italy: Running a Restaurant & Wine Bar
37:50 The Ritz Years: Bartending in the '90s
47:09 Building the Perfect Bar Team
54:52 Notting Hill: Bartending at a Musicians' Boutique Hotel
1:02:00 The Great Eastern: Opening with Sir Terence Conran
1:08:00 The Rich History of Classic Cocktails
1:15:40 Making Experiences at Dukes Bar
1:18:30 Collaborating with Berry Brothers
1:23:00 The Perfect Martini
1:25:06 Loyalty to Dukes: 17 Years and Counting
1:28:00 What It Takes to be a Renowned Bartender

Sep 24, 2024 • 1h 33min
How GymShark & Lounge Empower Creativity - Jo Bird
Jo Bird transitioned from Rankin Photography to a three-month adventure in Australia at 27. Upon her return, she became the Creative Lead for GymShark and Lounge, two of the UK's biggest brands. With her innovative approach, Jo played a key role in helping these brands break through in a competitive market. Now, she’s on a mission to establish her own personal brand after embracing new opportunities following redundancy.
Follow Jo:
https://www.linkedin.com/in/justjobird?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
https://www.instagram.com/justjobird?igsh=MXdhM3RyMWJiNmIzZA==
https://www.tiktok.com/@justjobird?_t=8pxkGlk51U1&_r=1
Follow Olly:
https://www.instagram.com/olly.303/
https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pc
https://www.linkedin.com/in/olly-fawcett-668566177/
00:00 Introduction to Jo Bird
02:00 Creativity in Jo's Family
04:20 Growing Up in Her Sister's Shadow
06:30 Limited Exposure to Creative Careers
09:30 Dropping Out of University
12:46 Moving to London for Work
17:00 Opportunity at Rankin's Studio
27:20 From Launch Party to Chicken Shop
32:00 Building a Creative Portfolio
34:30 Working with Jonathan Knowles
46:38 Joining GymShark as a Creative
58:30 Attracting Diverse Creative Talent
01:08:52 Headhunted by Lounge Underwear
01:17:24 Community-Building as Strategy
01:23:20 Work Culture at Lounge
01:29:20 Transitioning to Freelance Work

Sep 9, 2024 • 1h 35min
Tom Aikens Journey Of Becoming Britian's Youngest 2 Star Michelin Chef
Tom Aikens first walked into a kitchen at 18, and never looked back since. Up until he won 2 Michelin stars at 26, he worked under some of the best chefs in the world including Pierre Koffman & Joël Robuchon. In this episode of What It Takes, we spoke about his journey to winning his first stars, how he got there and the challenges he had to face along the way.
Follow Tom:
https://www.instagram.com/tomaikens/?hl=en
Follow Olly:
https://www.instagram.com/olly.303/
https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pc
https://www.linkedin.com/in/olly-fawcett-668566177/

Aug 13, 2024 • 1h 8min
Young Talent, Big Flavours, Bigger Ambitious: Chef Tom Booton’s Culinary Journey
The Resturant industry is not for everyone, it demands a lot from those who want to be successful in it. One of the successes is Tom Booton, who first walked into a kitchen at 15, and now at 31 he is the Head Chef at the incredible Grill at The Dorchester. For a 32 year old, Tom has already seen his fair share of success and failures, but he always learns from them and keeps moving forward.
Follow Tom:
https://www.tiktok.com/@bootontom
https://www.instagram.com/bootontom/?hl=en
@bootontom
Follow Olly:
https://www.instagram.com/olly.303/
https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pc
https://www.linkedin.com/in/olly-fawcett-668566177/
00:00 Introduction to Tom Booton's Chef Journey
02:04 Discovering Passion Through Work Experience
03:38 Becoming a Chef at Age 15
05:54 Overcoming Career Path Doubts
08:24 Succeeding Without Chef Qualifications
11:30 Career Sacrifices He Made in His Youth
16:30 Moving to London: A Career Decision
19:00 Chef Trial Shift Experience in London
25:30 Leaving The Westbury: The Reality Behind the 'Dream’ Job
29:20 Understanding Kitchen Operations
32:05 Embracing the Nordic Lifestyle: Working at Dill in Iceland
35:20 Gaining Experience in New York
39:30 Returning to London and Joining Dabbous
44:00 Career Journey with The Dorchester
54:07 Dealing with Trolling from Chefs
01:00:20 Economics of Running a Chef's Kitchen
01:02:50 Keys to Restaurant Success

Jul 29, 2024 • 52min
What It Takes To Be A F1 Photographer with Kym Illman
Kym has now shot over 130 races for F1, across the globe. But he hasn't been doing it for his whole life, in fact he is relatively new to the world of F1. So what made him one of the best and most well known photographers in Formula 1, and what does it take to stay at the top of motorsport.
Follow Kym:
https://www.tiktok.com/@kymillmanf1?lang=en
https://www.instagram.com/kymillman/
https://www.youtube.com/@UCZqNme_MY-jl_1ziSr2VMjA
https://www.kymillman.com
Follow Olly:
https://www.instagram.com/olly.303/
https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pc
https://www.linkedin.com/in/olly-fawcett-668566177/

Jul 21, 2024 • 1h 32min
From Concept to Market: How Laura Fullerton Built Monk Ice Baths.
Laura is currently launching Monk, a revolutionary ice bath brand which as been in development for over 2 years. But this isn't Laura's first business, she has not only already sold a brand she started, but also been through the high AND lows of building something from scratch.
Follow Laura & Monk:
https://www.instagram.com/laurafullerton/
https://www.instagram.com/discovermonk/
Follow Olly:
https://www.instagram.com/olly.303/
https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pc
https://www.linkedin.com/in/olly-fawcett-668566177/
00:02:15 Mastering the Flow State
00:07:40 Account Executive Insights
00:09:15 Sink or Swim
00:14:90 Creative Director's Journey00:29:20 Entrepreneurship Challenges: Losing Friends While Building a Business
00:33:30 Building Laura's First Brand
00:36:10 Life Under NDA
00:42:25 Leaving Corporate Life for Entrepreneurial Passion
00:48:20 Cold Water Therapy Benefits: Enhancing Health and Wellness
00:53:00 Biohacking Explained00:58:32 Cold Water Immersion: Combating Anxiety and Depression Naturally
01:06:58 Branding Strategy
01:16:04 MONK Product Launch
01:19:00 Brewdog Founder James Watt's Mentorship
01:24:20 Stress Management: Effective Coping Mechanisms for Entrepreneurs
01:27:00 Training Your Body to Handle Pressure
01:28:02 Exit Strategy: Building a Business with the End in Mind

Jul 14, 2024 • 59min
M&S to Michelin: How Chris Baber Grafted His Way Through The Whole Of Food.
He was once almost about to be the new face of Versace, but then he became the face of M&S! Chris Baber has grafted his was into many amazing opportunities with the food world over the last few years, from winning TV show Yes Chef to working with Aston Martin on incredible projects. Chris has done it all, but how does a passionate home chef make it to the main stages?
Follow Chris:
https://www.instagram.com/chrisbaber?igsh=NzN6bmVzanowNm5t
https://www.tiktok.com/@chris_baber?_t=8nzl6p3VQiu&_r=1
Follow Olly:
https://www.instagram.com/olly.303/
https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pc
https://www.linkedin.com/in/olly-fawcett-668566177/
Listen Here:
01:38 "Recognising What You Have Before It's Gone"
03:45 Balancing Career Path
04:45 Entrepreneurial From a Young Age
07:00 Self-Startup Culture
09:50 Business Ventures During A-Levels
13:09 Nearly Becoming the Face of Versace
16:06 Sharing Recipes Online and Building a Following
18:00 TV Debut: Being Invited to Compete on 'Yes Chef'
22:05 Relocating to London to Work In Mayfair
25:58 Overcoming Challenges in Professional Kitchens: A Chef's Perspective
29:35 Building an Online Community
34:30 Networking in the Food Industry: Meeting M&S Director
37:30 Working Relationship with Marks & Spencer
41:50 Networking for Success & The Power of Connections
44:30 Developing a Unique Chef Identity
50:15 Celebrity Chef Partnerships: Collaborating with Hexclad Cookware
53:57 When a Product Sells Itself
55:20 What Drives a Successful Chef
56:31 What It Takes to Be a Thriving Chef


