How GymShark & Lounge Empower Creativity - Jo Bird

Jo Bird transitioned from Rankin Photography to a three-month adventure in Australia at 27. Upon her return, she became the Creative Lead for GymShark and Lounge, two of the UK's biggest brands. With her innovative approach, Jo played a key role in helping these brands break through in a competitive market. Now, she’s on a mission to establish her own personal brand after embracing new opportunities following redundancy. Follow Jo: https://www.linkedin.com/in/justjobird?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app https://www.instagram.com/justjobird?igsh=MXdhM3RyMWJiNmIzZA== https://www.tiktok.com/@justjobird?_t=8pxkGlk51U1&_r=1 Follow Olly: https://www.instagram.com/olly.303/ https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pc https://www.linkedin.com/in/olly-fawcett-668566177/ 00:00 Introduction to Jo Bird 02:00 Creativity in Jo's Family 04:20 Growing Up in Her Sister's Shadow 06:30 Limited Exposure to Creative Careers 09:30 Dropping Out of University 12:46 Moving to London for Work 17:00 Opportunity at Rankin's Studio 27:20 From Launch Party to Chicken Shop 32:00 Building a Creative Portfolio 34:30 Working with Jonathan Knowles 46:38 Joining GymShark as a Creative 58:30 Attracting Diverse Creative Talent 01:08:52 Headhunted by Lounge Underwear 01:17:24 Community-Building as Strategy 01:23:20 Work Culture at Lounge 01:29:20 Transitioning to Freelance Work