The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books
Dec 10, 2025 • 29min
Nutritional Healing with Dr. Darren Schmidt, D.C. | POP 1312
If the body is constantly signaling what it needs, are we truly listening, or just treating the noise? How often do we overlook the foundation of wellness by focusing on […]
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Dec 9, 2025 • 29min
Starting a Practice: Building to Sell with Dan King | POP 1311
What would happen to your practice’s value if a potential buyer walked in today and reviewed the stats? How resilient is your business model if one major payer disappeared tomorrow? […]
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Dec 5, 2025 • 32min
What Psychologists Screw Up with Dr. Leah Clionsky | POP 1310
What opportunities might open for your practice if you stopped avoiding what scares you? How much more impact could you make if your podcast had a clear, intentional direction? What […]
The post What Psychologists Screw Up with Dr. Leah Clionsky | POP 1310 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Dec 4, 2025 • 38min
3 Components to Growth Part 2 with Brandon Shurn | POP 1309
Have you ever felt that you have been holding yourself back from achieving your goals? How strong is your discipline? What do you need to do to get out of […]
The post 3 Components to Growth Part 2 with Brandon Shurn | POP 1309 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Dec 3, 2025 • 28min
Chaos to Clarity: How Streamlining Administrative Workflows Transformed My Practice with Wendy McSparren | POP 1308
What happens to a practice when growth comes faster than the systems that can sustain it? How do you lead effectively when administrative chaos threatens to burn you out? What […]
The post Chaos to Clarity: How Streamlining Administrative Workflows Transformed My Practice with Wendy McSparren | POP 1308 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Dec 2, 2025 • 33min
Dr. Michael Mann on Our Fragile Moment: How Lessons from Earth’s Past Can Help Us Survive the Climate Crisis | POP 1307
How much power do we hold, individually and collectively, when it comes to shaping Earth’s future? What happens when we push a planet past the limits of its resilience? If […]
The post Dr. Michael Mann on Our Fragile Moment: How Lessons from Earth’s Past Can Help Us Survive the Climate Crisis | POP 1307 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Nov 27, 2025 • 21min
Balancing Personal Life & Boss Life with Nicole Ball | POP 1305
What if balance isn’t about doing less, but about doing the right things more intentionally? How can we build practices that heal others without harming ourselves in the process? Can […]
The post Balancing Personal Life & Boss Life with Nicole Ball | POP 1305 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Nov 26, 2025 • 28min
Starting a Private Practice: Website Launch with Tom O’Malley | POP 1304
In this engaging discussion, Tom O’Malley, a website and practice-growth consultant, shares insightful strategies for launching a successful private practice. He touches on the importance of building in public, choosing the right domain, and crafting engaging website content. Tom emphasizes the challenges of local SEO for virtual practices and the necessity of backlinks and social presence. The duo also navigates critical elements like branding, billing options, and legal requirements, providing a comprehensive guide for aspiring therapists.
Nov 25, 2025 • 39min
How to Build a Business that Captures People’s Hearts with Melissa Bernstein of Melissa & Doug Toys | POP 1303
What does it take to stay true to your vision when the world keeps pulling you toward the next big trend? How do entrepreneurs build meaningful lives while building businesses […]
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Nov 21, 2025 • 27min
GPBC25 Series: Want a 7-Figure Practice? Take Insurance with Melissa Schneider | POP 1302
Why does taking insurance have a bad rep – and why is it unfounded? What’s the difference between having an insurance strategy and just taking insurance generally? How can having […]
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