The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books
Nov 20, 2025 • 33min
Grow a Group Practice with Dr. Brandon Shurn | POP 1301
What if the biggest mistakes new practice owners make are also the easiest ones to avoid? What does it really take to grow a group practice with confidence? How can […]
The post Grow a Group Practice with Dr. Brandon Shurn | POP 1301 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Nov 19, 2025 • 12min
Building Great Lakes Online Counseling Week 2 with Joe Sanok | POP 1300
How do you make the right decisions early in building your practice so that it’s profitable now and still appealing to future buyers? What systems, structures, and conversations matter most […]
The post Building Great Lakes Online Counseling Week 2 with Joe Sanok | POP 1300 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Nov 17, 2025 • 35min
Money as a Therapy Issue with Wendy Pitts Reeves, LCSW | POP 1298
How does the way you handle money shape the work you do with every client? What would your practice look like if you treated money as a core part of […]
The post Money as a Therapy Issue with Wendy Pitts Reeves, LCSW | POP 1298 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Nov 14, 2025 • 36min
Real Skills for Real Life: DBT, AI, and the Future of Emotional Support with Shireen L. Rizvi, PhD and Jesse Finkelstein, PsyD | POP 1297
Can emotional regulation be taught like reading or math? What happens when technology starts offering comfort instead of therapy? How can modalities like DBT evolve without losing their integrity in […]
The post Real Skills for Real Life: DBT, AI, and the Future of Emotional Support with Shireen L. Rizvi, PhD and Jesse Finkelstein, PsyD | POP 1297 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Nov 13, 2025 • 22min
GPBC25 Series: Mitigating Risk and Employment Law with John David Gardiner | POP 1296
Who counsels the counselor? Are you building systems to prevent risk, or patching problems after they appear? When was the last time you checked whether your employment practices could stand […]
The post GPBC25 Series: Mitigating Risk and Employment Law with John David Gardiner | POP 1296 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Nov 12, 2025 • 31min
How Dakarai Larriett’s Wrongful Arrest Sparked a Push for Police Accountability | POP 1295
How would accountability look if power were guided by integrity instead of control? What if storytelling could serve as both documentation and a path toward reform? What pushes you to […]
The post How Dakarai Larriett’s Wrongful Arrest Sparked a Push for Police Accountability | POP 1295 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Nov 11, 2025 • 22min
Building Great Lakes Online Counseling Week 1 with Joe Sanok | POP 1294
If you were to start a practice this month, what are the first essential things you would need to do? Is it possible to work in a successful practice for […]
The post Building Great Lakes Online Counseling Week 1 with Joe Sanok | POP 1294 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Nov 10, 2025 • 29min
GPBC25 Series: Building a Thriving Practice in a Saturated Market with Jill Williams | POP 1293
How might your practice evolve if you built it from who you are, not just what you offer? Why are clarity and depth the keys to standing out in a […]
The post GPBC25 Series: Building a Thriving Practice in a Saturated Market with Jill Williams | POP 1293 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Nov 7, 2025 • 19min
When to Start a Group Practice? With Joe Sanok | POP 1292
Are you always coming back to the idea of launching your own private practice? Which essential markers do you need to focus on to know when to take that next […]
The post When to Start a Group Practice? With Joe Sanok | POP 1292 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Nov 6, 2025 • 1h 3min
How Joe Thinks Through Private Practice, Business, and Life with Wendy Pitts Reeves | POP 1291
Joe Sanok, a psychotherapist turned consultant, dives deep into the evolving landscape of private practice. He emphasizes that your practice should serve your life, not define it. Joe shares his journey from starting a private pay practice in 2006 to forming a multi-clinician group. He discusses the importance of validating ideas before launching and learning from failed initiatives. Personal stories about his divorce and shifting priorities reveal a newfound perspective on work and worth, making for a thought-provoking conversation.
