The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books
Dec 30, 2025 • 29min
Starting a Private Practice: Insurance with Jeremy Zug | POP 1322
At what point does managing insurance internally become more cost-effective than outsourcing? Should you start with an insurance partner like Headway, bring billing in-house, or combine both? How do state-by-state […]
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Dec 25, 2025 • 13min
Building Great Lakes Online Counseling: A Group Practice in Two Hours a Week | POP 1321
What does it really take to start a group practice again, from scratch and on a strict time limit? How do you make strategic decisions when you only have two […]
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Dec 24, 2025 • 38min
The Importance of Saying “Yes” to the Right People with Liz Frost | POP 1320
Liz Frost, a licensed therapist and founder of Intentional Spaces Psychotherapy, emphasizes the importance of depth-oriented care for trauma. She discusses the difference between trauma-empowered and trauma-informed practices, advocating for a holistic approach. Liz shares her career pivot towards group practice, focusing on ethical hiring and community building. She also highlights the significance of intentionally networking and cultivating referrals, and encourages clinicians to align their vision with their practice logistics for sustainable, values-driven work.
Dec 23, 2025 • 32min
Running an Autism Practice with Katherine Scott and Janeen Herskovitz | POP 1319
What shifts when we stop asking what causes autism and focus on how to help people thrive? What does it take to truly support autistic individuals and their families? How […]
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Dec 19, 2025 • 38min
High Conflict with NYT Bestseller Amanda Ripley | POP 1318
How do we stay grounded when the world around us feels increasingly unstable? What if the key to navigating conflict isn’t persuasion, but curiosity? How can our conversations and relationships […]
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Dec 18, 2025 • 45min
Scaling with Soul: Designing a Practice That Reflects Your Value with Roni White | POP 1317
What does it mean to be fully intentional when building and expanding a private practice? How can growing into a group practice create opportunities not just for clients, but also […]
The post Scaling with Soul: Designing a Practice That Reflects Your Value with Roni White | POP 1317 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Dec 17, 2025 • 12min
Building Great Lakes Online Counseling: From Side-Gig to Sellable Practice | POP 1316
When should you work with a credentialing company, and do things on your own? How much can you get done in your side-gig job over two hours a week? Why […]
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Dec 16, 2025 • 24min
Starting a Private Practice: Legal With John David Gardiner | POP 1315
What’s the best way to pay your staff in a way that supports them as well as the practice? How can you tell whether you should file your practice as […]
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Dec 12, 2025 • 17min
Starting a Private Practice: Credentialing with Kay Ward | POP 1314
How do you credential your therapists across multiple states with insurance? Which paperwork do you need to have ready? How long does it take before you can start seeing clients? […]
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Dec 11, 2025 • 40min
3 Components to Growth Part 3: Embracing Humility to Fuel Your Practice Growth | POP 1313
What is the powerful connection between humility and growth? How do you view the quality of “humility”? Can you reframe the traditional definition of humility with something that empowers you […]
The post 3 Components to Growth Part 3: Embracing Humility to Fuel Your Practice Growth | POP 1313 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
