The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books
Jan 21, 2026 • 33min
When You’re Ready to Burn it Down with Dr. Elil Yuvarajan | POP 1332
Have you ever thought, “I could walk away from this private practice”? Did you ever consider shutting everything down and leaving the business? What stopped you from doing that – […]
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Jan 20, 2026 • 14min
Building Great Lakes Online Counseling: Phone Systems, Accounting, Nexus Registration, and Virtual Assistants | POP 1331
What can trigger tax in multistate telehealth practices? Have you ever heard of “nexus?” How can multistate telehealth practice owners proactively handle their taxes to avoid unnecessary hurdles? In this […]
The post Building Great Lakes Online Counseling: Phone Systems, Accounting, Nexus Registration, and Virtual Assistants | POP 1331 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 15, 2026 • 38min
Attachment Style and Rewiring It with Dr. Thais Gibson | POP 1330
Which types of childhood experiences influence what our adult attachment styles are? Is it possible to change and rewire our attachment styles? If so, where do we even start? In […]
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Jan 14, 2026 • 35min
Private Pay in Group Practice with Dr. Rebecca Resnik | POP 1329
Do you feel stuck and uncomfortable when it comes to raising your rates? Are you still working yourself to the edge of burnout just to make ends meet? How can […]
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Jan 13, 2026 • 12min
Building Great Lakes Online Counseling: Content, Systems, and Hiring with Joe Sanok | POP 1328
How can you use ChatGPT to rework your content into blog posts? What are the essential pieces you need to have in place in your new private practice before hiring […]
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Jan 8, 2026 • 28min
Building Great Lakes Online Counseling Website Review and Logo with Tom O’Malley from Session Sites | POP 1327
What does a calm, credible therapy brand need to communicate visually at first glance? How can a website’s design and logo shape trust before a client ever reaches out? What […]
The post Building Great Lakes Online Counseling Website Review and Logo with Tom O’Malley from Session Sites | POP 1327 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 7, 2026 • 24min
Save the Therapist and CEs with Dr. Tobin Richardson | POP 1326
What if continuing education actually felt engaging, memorable, and human? How much of a large educational platform can be automated without losing its soul? Are therapists underestimating the value of […]
The post Save the Therapist and CEs with Dr. Tobin Richardson | POP 1326 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 6, 2026 • 14min
Building Great Lakes Online Counseling: Fair Pay, Smart Hiring, and AI-Driven Decisions | POP 1325
What does it actually look like to build a group practice in just two hours a week? How do you set fair pay and hiring systems before your practice even […]
The post Building Great Lakes Online Counseling: Fair Pay, Smart Hiring, and AI-Driven Decisions | POP 1325 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 1, 2026 • 35min
Empathic Engagement in Clinical Practice with Dr. Douglas Flemons [Trigger Warning: Trauma/Animal Cruelty] | POP 1324
[Trigger warning: trauma/animal cruelty] What is the difference between genuine empathy and feeling sympathy for someone? How often do well-intended therapists mistake comparison for true empathic engagement? What does it […]
The post Empathic Engagement in Clinical Practice with Dr. Douglas Flemons [Trigger Warning: Trauma/Animal Cruelty] | POP 1324 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Dec 31, 2025 • 39min
Becoming a Climate Aware Therapist with Dr. Britt Wray | POP 1323
How should therapists respond when climate anxiety shows up in the therapy room? What does it mean to approach the climate crisis with compassion rather than pathology? How can clinicians […]
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