

This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast
Gerry Scullion
Welcome to This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast, the global show for designers, innovators, and changemakers who want to create better products, services, and experiences.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Episodes
Mentioned books

Dec 12, 2020 • 38min
Beth Stensen 'Netlife’s journey to be a Earth Experience digital consultancy'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementNetlife is one of Norway’s digital pioneers, having focused on usability and user experience when it was not exactly fashionable. Beth Stensen, their CEO, talks to Gerry McGovern about how Netlife is on a new journey which focuses on the Earth Experience. It’s exciting and challenging times. Digital can often accelerate very bad and wasteful human behaviours. Designing digital for Earth Experience is a key challenge and opportunity. Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Nov 25, 2020 • 43min
Emma Jones 'Project F - Working to correct the gender imbalance in the tech industry'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementMy name is Gerry Scullion, and I’m a service designer, and founder of This is HCD and CEO of This is Doing - we provide live online design and innovation classes, providing training for service designers, design researchers, product managers, user experience designers and much more.Today on the show we have Emma Jones from Sydney. Emma is a champion of Diversity in Design and Tech and Founder and CEO of Project F - an organisation that works with other organisations to help them improve their diversity internally. Did you know that 56% of women quit working in the tech industry - a statistic that is DOUBLE the rate of men. We speak at length about this in this episode. https://www.projectf.com.au/https://www.linkedin.com/in/msjonesinsydney/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Nov 17, 2020 • 36min
Kim Mackenzie Doyle 'Designing for the future with children and schools at the Center'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementThis episode is brought to you by This is Doing - Learn Design and Innovation remotely via online classesHello and welcome to another episode of Bringing Design Closer. My name is Gerry Scullion, and I’m a service designer, and founder of This is HCD and CEO of This is Doing - we provide live online design and innovation classes, providing training for service designers, design researchers, product managers, user experience designers and much more.Today on the show we have Kim Mackenzie Doyle, a name that will be familiar to all of the Irish Design community. Kim is the Former President of the Irish Design Institute and when I say this, I truly mean it, one of the most incredibly forward-thinking individuals in Ireland right now. Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Nov 14, 2020 • 31min
Doing Design 'Structuring Design Research Projects for Success'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode of Doing Design, you will hear from myself, Gerry Scullion and Geke Van Dijk, one of the finest design researchers that I know of and work with. We chat about structuring design research projects for success and go through the granular details of things that successful research projects do.It's a good one!Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Nov 12, 2020 • 54min
Nick Evanson 'Big Data growth is not sustainable'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementBy 2035, it is estimated that there will be more than 2,000 zettabytes of data produced globally. Based on current storage pricing, 2,000 zettabytes would cost $58 trillion to store. The global economy is currently worth about $80 trillion. The pace and quantity of data production is not even remotely sustainable.One zettabyte—just one zettabyte—would require 20 trillion trees worth of paper to print out. There are about three trillion trees left on this planet. The digital world is undergoing a Big Bang of data and 90% of it is useless because we have a culture that prizes production and collection over-analysis and insight. Nick talks about how we might address the Big Data tsunami. Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Nov 9, 2020 • 34min
David Dylan Thomas 'Designing with/for Cognitive Bias'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode, I am delighted to welcome David Dylan Thomas, author of the new book from A Book Apart, Designing for Cognitive Bias. We speak openly about bias in the design sphere and what we can do to mitigate it - right from the start of our projects. David’s a wonderful guest and also facilitated a wonderful live event for the This is HCD community in Berlin, now available on YouTube - I will add a Link to that in the show notes.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Oct 27, 2020 • 27min
Marc Stickdorn on Doing Design 'Journey Map Operations'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementWelcome to the Doing Design podcast on This is HCD. Hosted by all the worlds best live design and innovation trainers at ThisisDoing.com - The Doing Design podcast focusses on all the behind the scenes things related to actually DOING Innovation and Design, such as Design Research, Facilitation, Prototyping, Visualisation - and a great sounding board for industries like Service Design, UX, Content Design and Product Management - In this episode, you’ll hear from myself and Marc Stickdorn author of 'This is Service Design Thinking' and 'This is Service Design Doing' and trainer at This is Doing -We chat about how almost all projects in an organisation impact cx and ex. We speak about how to get an overview of all projects going on across the different teams and departments that impact those experiences.We dive into the back story of Journey Map Operations, Marc's new approach using journey maps as a visual management tool - something that I believe is an amazing framework that can really really help organisations and teams ‘move the dial’I love chatting with Marc, and as we mention at the top of the episode, has been on This is HCD, now 4-times! But the good news is with Doing Design, you’ll hear much more from Marc in an on-going basis, chatting more around the complexities of Doing Design.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Oct 20, 2020 • 50min
Jono Alderson 'The unseen cost of poor web design'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementThe growth in webpage size over the years has been astounding. It is driven by a culture of delivery, a project mindset, and a feeling that the Web is this unlimited space where you can essentially do anything you want without consequences. But good web design is a complex task that many organizations are either unwilling or unable to manage professionally.Once the initial buzz of signing off the visual design is done people want to move on. Fixing stuff is seen as a cost that the organization doesn’t have time or money for. Reframing things around quality can change the focus. Jono explores how we can think of web design through a quality lens.https://www.jonoalderson.com/https://www.linkedin.com/in/jonoalderson/?originalSubdomain=ukCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Oct 9, 2020 • 37min
Doing Design 'The Challenges of Facilitating Collaboration in turbulent times
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode, you’ll hear from myself, Gerry Scullion, and Renatus Hoogenraad, a trainer at This is Doing and one of the finest facilitators and practitioners in the business.Renatus is an executive coach with a background in theatre and dance and also a leader within the world of applied improvisation.In this episode, we speak about how facilitation is evolving due to the pandemic and how our home office spaces are becoming less about work and moving closer towards a stage.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Oct 3, 2020 • 40min
Donna Spencer 'Jumping into the world of Information Architecture'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementI am delighted to welcome Melbournian, Donna Spencer, a name that should be familiar to many Information Architects around the world. Donna has over 20-years experience, and has lived and breathed the full lifecycle and has seen strategic design evolve. Donna has written 3 books ‘A Practical Guide to IA’ ‘Card Sorting’ and Copy for the Web, and as you will learn in this episode, has two more in the pipes - In this episode, myself and Donna speak openly about what an information architect does, something some of you may already know, but it’s interesting to hear from Donnas perspective how IA sits within the world of UX and also how it can benefit anyone in the delivery of services. Information is critical and we speak about what makes IA skills really really important in an ever-changing world.https://twitter.com/maadonna?lang=enhttps://maadmob.com.au/https://www.linkedin.com/in/donna-spencer/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________


