

This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast
Gerry Scullion
Welcome to This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast, the global show for designers, innovators, and changemakers who want to create better products, services, and experiences.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Episodes
Mentioned books

Feb 19, 2021 • 31min
Ana Kyra Beks 'Good Design relies on great facilitation'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementToday on the show we have Ana Kyra Beks, a Slovenian service design and facilitator based in Germany. In this episode, we speak about Ana's studies at Laurea University in Finland, and her interest in neural psychology and how this transfers to the structuring of online learning, something that many of us are doing on a day to day basis.We even got into some demonstrative exercises in this episode, where Ana completes a fun exercise called 'the Rant' with me - something that was quite funny. Ana is great and think you’ll enjoy this one…Let’s get into it...https://anakyrabeks.com/https://www.linkedin.com/in/ana-kyra-bek%C5%A1-6b70b65b/?originalSubdomain=siCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Feb 18, 2021 • 45min
Liam Nugent '99.9% of what you do is rubbish'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementWhen Liam Nugent closed down his digital agency he accounted for all the digital stuff they had created. Each employee was generating about 100 gigabytes of data a year. When they cleaned up all this data so as to give a quality hand-off to their clients, they found that 99.9% of the 8 terabytes of data they had created was useless.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Feb 8, 2021 • 53min
Annette Joseph 'Discussing the "R-word": Race and Culture'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementWelcome to another episode of Culture Cast, I am your host, Vimla Appadoo, Chief Culture Officer for Honey Badger in the UK. Today on the show, I speak with Annette Joseph.Diverse & Equal (D&E) Founder, Annette Joseph, is an award-winning Agile Coach/Delivery Manager. As Chair of Co-op’s BAME colleague network, Annette was instrumental in affecting lasting change in the organisation. Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Feb 2, 2021 • 40min
Eriol Fox 'Diversity in Design'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementToday on the show, we have Eriol Fox, someone I recently connected not on Twitter, but within the This is HCD Slack channel. Eriol describes themselves as a human rights centred and humanitarian designer and is one of those designers that makes many of us quite enviable. They can work with organisations in pretty much any area of Design from workshop facilitation through to UX Research, prototyping - they are pretty much an all-rounder!But we speak about Diversity in Design, but not in a superficial way. We try and get a little deeper into areas around speaking up and feeling empowered to do so inside organisations. I loved speaking with Eriol - they are a wonderful person and am so excited to share this conversation with you…https://www.linkedin.com/in/eriolfox/?originalSubdomain=ukhttps://erioldoesdesign.com/about/https://twitter.com/EriolDoesDesignCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jan 30, 2021 • 29min
'When two tribes go to war' with Nick Coster & Gerry Scullion
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode, Nick and Gerry discuss the FESTIVAL BONUS session 'Product Management is not a 4 letter word' (recorded with Adrienne Tan) and also cover where potential tension between Product Management and Design may originate from, dud detection skills, and where the biggest costs lie when developing new products and services.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jan 20, 2021 • 31min
Kataraina Davis 'Designing with Māori knowledge'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode, we hear about Kataraina's passion for ensuring a culturally responsive way of being and working, particularly for the Indigenous people of New Zealand – Ngai Māori. And how she combines design thinking methodologies with Māori knowledge to provide leadership and direction to issues facing Māori.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jan 14, 2021 • 39min
Richard Gahagan 'Getting organisational culture right when hiring or being hired'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementHello and welcome to the first official episode of The Culture Cast podcast, I am your host for this episode, Gareth Burton. In this episode, I will speak with Richard Gahagan, about all things organisational culture.Richard can be found on twitter @RichardGahagan or LinkedIn linkedin.com/in/richardgahaganCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Dec 23, 2020 • 35min
Joanna Peel 'My journey from full-time employment to a Masters course, to my first UX role'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementHello and welcome to another episode of Getting Started in Design, I am your host Gerry Scullion, service designer and educator and founder of This is HCD Network and CEO of This is Doing. This podcast is focussed on shining a light on the tricky stages between education and employment and also covers moving careers into Design. We realise it’s not a simple career to break into, and I myself can totally relate to this, and often reflect back on the time (a long time ago when I struggled for a few years to catch a break). Hopefully, this podcast goes some way towards helping you land your job in your chosen area of Design.https://www.linkedin.com/in/joannapeel/?locale=en_USCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Dec 23, 2020 • 35min
Dr. Lucretia Berry 'Many Hues. One Humanity.'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementHello and welcome to another episode of Bringing Design Closer. My name is Gerry Scullion, and I’m a service designer, and founder of This is HCD and CEO of This is Doing - we provide live online design and innovation classes, providing training for service designers, design researchers, product managers, user experience designers, content designers and much more.Today on the show, we have Dr Lucretia Berry, Co-Founder of Brownicity, an organisation based in the US that is dedicated to advocacy and education and support for racial healing and antiracism.I absolutely adored their hero statement on their website when I first saw it, it says ‘many hues, one humanity’ so was extremely excited to finally get to speak with Lucretia. We speak about racism in-depth, where it comes from, what privilege looks like, and also discuss why African American children are 5 x more likely to drown in US swimming pools. A fact that blows my mind. Lucretia was one of my favourite guests on This is HCD, and special thanks to Pinar Guvenc, who was on the show recently who connected us to each other.It’s a big topic, so let’s get into it...https://www.linkedin.com/in/lucretia-berry-b766005b/https://www.instagram.com/lucretiaberry/?hl=enCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Dec 19, 2020 • 29min
Laura Kalbag 'Privacy & Accessibility for Everyone'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementHello and welcome to another episode of Bringing Design Closer. My name is Gerry Scullion, and I’m a service designer, and founder of This is HCD and CEO of This is Doing - we provide live online design and innovation classes, providing training for service designers, design researchers, product managers, user experience designers and much more.Today on the show, we have Laura Kalbag, a wonderful Designer and co-founder of Small Technology Foundation, an organisation focussed on building a more rights-respecting web. They’ve produced some really great things, one of the tools that I use from them is a privacy tool called Better (check it out)Anyway - we speak lots of different things in this podcast, and cover topics related to accessibility and it’s an interconnectedness with Privacy - I thoroughly loved speaking with Laura, and have links to all of their websites and initiatives, including Laura’s book called Accessibility for Everyone by A Book Apart listed below. If you like Laura's work, please support Small Technology Foundarion's work by donating. Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________


