Strategy Hour | Online Marketing for Business Growth

Hello little business babes! We are so excited to chat to you about reaching our first 100K downloads on the podcast in just four short months. We absolutely cannot believe how great you guys have been, and we are so thankful for the amazing support that we have been given. Each and every download, share, and review makes a huge difference in the impact that we are able to have on all of you creative biz bosses out there.For today’s episode, we are going to be talking about how we got to 100,000 downloads, the effects that having a podcast has had on our business, our marketing game plan, and some strategies that we think have helped and made a difference. Keep in mind, there is one major caveat to all of what we are going to be talking about today; With podcasting, there really is no one-size-fits-all formula. It is still such a mysterious medium and people are still trying to understand how it works and how to interact with it, which makes it really hard to measure. So please keep that in mind as we are sharing some of this stuff today, and find out what you can take and apply to your own podcast.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast, we have Kelly Parker Smith of Hello World Paper Co. For those of you who don’t know, Kelly is a retired third grade teacher who started an Etsy shop and has since started booming ever since. She has over $400,000 in sales on Etsy and even started her own podcast where she talks all about what it’s like to be an Etsy shop owner and run a product-based business. Kelly has been on Etsy for almost a decade, so she has the ins and outs for why the platform is such a total rock star for product-based businesses.On today’s episode, Kelly shares with us why she chose Etsy to sell on in the first place and how to build an audience when you are first getting started. She even talks about some pros and cons of Etsy and how some of those cons can actually work in your favor. Kelly lets you know how to stand out in the sea of many Etsy shops and some strategies to communicate with your customers outside of Etsy. She also gives some secret tips and tricks to maximize your presence, improve your SEO on Etsy, and get found quicker. So get out your notebook, especially if you are considering hopping over on Etsy because there is a lot of good stuff in this episode.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

For today’s episode, we are going to have some therapy today. We are going to be real today. So kick up your feet, lay down, get a glass of wine, get some coffee, sit on the sofa, whatever it is that you want to do because today we are talking about that feeling of intense overwhelm. You know, that anxious feeling of looking at what we have to do and avoiding it with all our might. We dive into the different ways that we like to avoid things, like being afraid of the big fat failure, or being afraid of success. You can even go as far as saying that planning is more fun than actually doing.We have been hearing from a lot of you lately that this is a really big piece in why you just cannot seem to move forward in your business. So we thought we would give our two cents on the matter and let you know how we used to think about these exact same things in our business, plus some of the ways that we avoid these feelings and what we do differently today. Perhaps you just like to get organized as a way of covering up the fact that you are not getting any work done. Often times we tend to love the process of getting everything in a row more than actually doing the work itself. If that sounds like you, then this episode is a must-listen. So sit back, and find out exactly how to get back on the productive track.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast, we are super excited to have Elise Cripe of Get to Work Book. For those of you who do not know, Elise lives with her husband and her two young daughters in San Diego California and not only has she launched the Get to Work Book daily planner, but she has been online since 2005 and she has done a lot! Elise has been a blogger, she has shared DIY projects, and she is quite the artist.In this episode, we dive into more on the Get to Work Book and actual, her physical book that she created from an Instagram challenge. She is going to tell you exactly how she made that happen and cover some cool Instagram strategies, where she finds a lot of her audience for Get to Work Book, and how she built her product-based business from Instagram, why she stopped blogging, and ideas on ya’ll getting creative again. We go over finding your creative identity and how important that is for us to stay inspired and motivated every day. We can’t wait for you to dive in and get re-inspired today, so go ahead and give this one a listen.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Inside today’s episode, we are going to be talking all about launching and specifically, a long tweet just had where we made $37,000 in a matter of a week. We’re going to talk to you all about what changed, what we did differently, some systems we added on to try our new take on Facebook ads, and exactly how we got the results we did. We’re even going to dive into some data and what worked and what didn’t.We have been waiting to do this episode because we wanted to come back with all the final results and it would be helpful for you guys to know perhaps how we launched before so you can really see the value of the changes that we have made and how we approached it differently this time around. Really, it comes down to two things that we changed, so stay tuned as we dive into the details in this episode.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast, we have Stacy Tuschl, who is a high-performance business coach, mentor, bestselling author, speaker, and creator of She’s Building Her Empire Podcast and Community. Stacy helps purpose-driven women entrepreneurs and business owners break through their challenges and operate at their highest potential. She is highly passionate and she loves helping women unapologetically be themselves and create a legacy they are proud of.Stacy is pretty awesome, and on the podcast she is going to talk about her journey of building a business to over seven freaking figures, all from her parents’ backward. Today, you are hearing about that journey and how she finally felt like she needed to pour her energy somewhere else and build a personal brand on top of that seven-figure business. There is definitely a lot you are going to learn today! We are talking about being a mompreneur, juggling all the things in your life, self-doubt, confidence in your business, and so much more. So dive in, get started, and give this one a listen.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Blogging may be one of the things on the top of the list in our business. The blog was part of the early stages of our business and exited pre-TCC. We first started blogging before we were even in business together, when it was still just a passion project of Abby’s to educate small business owners on growth strategies. She was blogging five days a week, and literally never skipped a beat. After we met, we then decided to see if we wanted to work together on a longer-term basis. We decided that Emylee would guest blog for what is now the TCC blog, to essentially share the platform, and continued to put out content five days a week.Together we would brainstorm ideas for the blog, we would browse Pinterest, we would ask our audience, and write about exactly what we had just learned the week before. It definitely was not any of this big picture concept stuff yet because we just weren’t in that place in our business at the time. We kept blogging five days a week for almost a full year, at which point we had significantly grown our website traffic, but we were feeling burnt out. In this episode, we walk through exactly how our blog has transitioned into what it is today and the strategies we used along the way to get there. So tune in to hear all about our ever evolving blogging journey!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We are super excited to bring to you our friend, Danielle Liss. She is a partner over at Hashtag-Legal and she focuses on legal issues for online business owners. Danielle has extensive experience negotiating contracts and interpreting FTC guidelines, and her experience has given her intimate knowledge of the challenges facing influencer networks and social media professionals today.In this episode we talked all about business formation, contracts, website policies, intellectual property, copyrights, trademarks, and she may have even given us the straight talk about some of the things we have not yet done inside of our own business. So, regardless of where you are in your business, just getting started or perhaps you have your own multiple six figure business, get ready because we promise you, you are going to learn something today!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, we are addressing something that we get asked on the regular. We are answering the question about dealing with business overwhelm, especially for those of you who are just starting out, trying to figure out what to focus on first. We are giving you the foundation and showing you where we think you should put your focus first and why, so perhaps you won’t be so overwhelmed. Now this does not mean we are going to give you a copy-paste, one-size-fits-all formula. Instead, we will give you the building blocks to figure out exactly what you need for your unique situation to build your own successful business.We know how easy it is to fall into those holes of massive overwhelm when you are wanting to add more and grow your business. So if that is you, then listen up! And honestly, it does not matter if you are just starting a business or if you have started one already. The information shared in this episode will truly help you lay those solid business foundations and push through the overwhelm regardless of where you are in your journey.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast, we have Parker Stevenson of Evolved finance and I am like super pumped for you to hear from him because he’s actually one of our few male team members. Parker and his business partner, Cory, not only do the books for other online entrepreneurs but they also coach businesses along the way. We were super excited to start working together in the new year and we had a lot of things going on at the time so it was a great time to get them on board.In this episode, you are going to learn a lot! Parker shares his opinion on small businesses DIY’ing their books if you should do that, how you should do that, and what the French toast “your books” even means. We go over trends that he has seen in the online business entrepreneurial world, his best tips for getting your finances organized, and he even goes through and talks to us about what the heck a profit and loss statement is and how that might be the next best thing since sliced bread you could ever have for your business. We know you guys are going to love this episode, so we can’t wait for you to give this one a listen.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices