059: Killin' It on Etsy with Kelly Parker Smith of Hello World Paper Co.

Today on the podcast, we have Kelly Parker Smith of Hello World Paper Co. For those of you who don’t know, Kelly is a retired third grade teacher who started an Etsy shop and has since started booming ever since. She has over $400,000 in sales on Etsy and even started her own podcast where she talks all about what it’s like to be an Etsy shop owner and run a product-based business. Kelly has been on Etsy for almost a decade, so she has the ins and outs for why the platform is such a total rock star for product-based businesses.

On today’s episode, Kelly shares with us why she chose Etsy to sell on in the first place and how to build an audience when you are first getting started. She even talks about some pros and cons of Etsy and how some of those cons can actually work in your favor. Kelly lets you know how to stand out in the sea of many Etsy shops and some strategies to communicate with your customers outside of Etsy. She also gives some secret tips and tricks to maximize your presence, improve your SEO on Etsy, and get found quicker. So get out your notebook, especially if you are considering hopping over on Etsy because there is a lot of good stuff in this episode.

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