054: Why We Stopped Blogging...Again

Blogging may be one of the things on the top of the list in our business. The blog was part of the early stages of our business and exited pre-TCC. We first started blogging before we were even in business together, when it was still just a passion project of Abby’s to educate small business owners on growth strategies. She was blogging five days a week, and literally never skipped a beat. After we met, we then decided to see if we wanted to work together on a longer-term basis. We decided that Emylee would guest blog for what is now the TCC blog, to essentially share the platform, and continued to put out content five days a week.

Together we would brainstorm ideas for the blog, we would browse Pinterest, we would ask our audience, and write about exactly what we had just learned the week before. It definitely was not any of this big picture concept stuff yet because we just weren’t in that place in our business at the time. We kept blogging five days a week for almost a full year, at which point we had significantly grown our website traffic, but we were feeling burnt out. In this episode, we walk through exactly how our blog has transitioned into what it is today and the strategies we used along the way to get there. So tune in to hear all about our ever evolving blogging journey!

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