Strategy Hour | Online Marketing for Business Growth

Holy moly guacamole! It’s episode 100! On today’s milestone episode, we have one of the most integral behind-the-scenes members on the SHP: Nicolette von Reiche. You might not hear her (or see her) but Nicholette is always buzzing around in the background as our business manager, graphics guru, and tech ninja. Today we’re talking all about growing a team, the state of TCC, what’s coming up for the podcast and all about the future of the biz.We want to break down the TCC journey and let you know who all has a role in the business. We can lift the curtain a bit to show you that it isn’t just us in here – but that it was just us for a long time! We have laid a lot of foundations over the course of our first business year and if you are currently laying the foundations in your own business, hopefully, this will give you a glimpse into your future. We’re so excited about our first 100 episode and we can’t wait to do a hundred more! Send the champagne people! And let’s get into some strategy…Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are here with the lovely Ashley Gartland. Ashley helps passionate creatives and driven entrepreneurs, like you, who feel like they’re drowning in to-dos and just want someone to tell them where to focus to make their business work. She teaches them how to stop overcomplicating things and instead simplify their approach so they can make more money in their business and experience more freedom in their life.If you haven’t listened to our episode with Rachel Hofstetter, way back in episode 003, do yourself a favor and listen to it BUT listen to this one first.They are both interlinked in that they talk about your approach to press but Ashley breaks it down to the before. She get’s into all the before’s and after’s of getting press for your business and she’s helping you get ready to get your business featured. Before’s and after’s of getting press for your business and she’s helping you get ready to get your business featured.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wondered, “How do we work together?” Well this is a question we get asked a lot on the show and the answer may not be as simple as you think! How do we divide tasks? How do our personalities work well, or not work well, together? How do we deal with stress? Today we are embarking on a journey of self-discovery – digging into personality types, astrology and just a bit of “woo-woo-ness.”Knowing how your brain, body and personality work can be an empowering tool to strengthen yourself, your team and your business. So we hope that by the end of this episode you might have learned something about your own self; the characteristics of you and how it effects the way you make decisions and interact with others in your business. If you are looking to improve your relationship with yourself, and with others, then this episode is for you! Take a listen.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We are super excited for today’s episode with Becky Mollenkamp. Not only is Becky our friend, but she is a business mentor for woman entrepreneurs and she helps them write down all those words that are stuck in their head so they can make some big changes and push forward in their business. Becky is also an absolute rock star at landing corporate clients and today we’re lucky enough to be getting the inside scoop from her.Ever wonder, “How the heck do I as a creative get into the inboxes of corporate businesses and land those bigger projects?” Well, today Becky is sharing her tips and tricks with us. She’s also telling us how we can utilize a program like LinkedIn to up our connections and up our chances of getting in front of those people and so much more. If you’re interested in finding out more about this, keep listening to the show.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Lately we have gotten some questions from our students, audiences and community about how we have evolved in our course creation journey and so we decided to take you back. Not all the way back, not necessarily to our client days but at least to the beginning stages of creating our first course and all the way through to today. We’ll tell you what has changed and how we have been able to grow and better serve our community.The purpose behind doing this is to really showcase to you all that you can start small (we did). Nothing has to be perfect, just run with something and run the heck out of it until you add on something else. Dive in if courses is something you want to try and learn from our mistakes. Keep listening so you can take some of our advice and see some bomb-ass results a year into it applying it.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast we have Ashlyn Carter of Ashlyn Writes. Are you multi-passionate? Well, this boss babe is and she has grown her business as both a copywriter and a calligrapher. She took her background as a corporate agency working with corporate clients and transitioned that into a business working with big name clients today. We are so excited for you to hear how she’s been able to keep both her knowledge from her corporate days and add that onto her creative passion with calligraphy.Do you want to have a business that serves two different people? Today we’re going through how to navigate your homepage if you’re talking to two different people, how to set up your services, products and your offerings if you’re talking to two different people, how to manage your social media and your email list, all of that good stuff if you’re talking to two different people. If that’s you, keep listening to find out more!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

You all know by now that we have built Think Creative Collective on the “free-free-free marry me” model. We talk about it all the time. It is basically built on a foundation of giving a whole bunch of content, knowledge, and strategy away for free so we can build a community of addicted and raving fans. People often think that if they give so much away it is going to decrease the amount of sales they are ultimately going to get, and we have seen literally the opposite effect. It has only helped us grow our audience and our sales. It has also enabled us to create a community where our audience can be sure to find the answers they need instead of a dead-end, and people really value that. So what we want to talk about today is why we decided to use that model and how you can structure your own business to do the same. We also want to go over why it is very important to bust the myths behind giving away content for free. Inside this episode we will focus on answering all of y’awls questions surrounding the topic and give you the inside scoop about the actual effects to our business that this model has created for us so you can be more confident in what you are providing your audience, for free.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re bringing on Wedding and Portrait Photographer, Katie Doherty of La Rousse Shoppe. She’s a service and a product based business babe. She started out as a teacher, had a passion for photography, saw a hole in the market and filled it with a 200k+ business that is as passive and automated as possible while continuously growing and expanding.In this episode Katie is sharing with us on how her dream was born, we get a peak into some of the resources and tools she uses to make it all happen and we find out more about what she actually sells. We’re super excited about what she’s spilling in this episode so keep listening.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We are here for a hot topic today. Today on the podcast we’re talking about why we did not decide to close our private Facebook group which has roughly 12k + people in it. This is a hot topic as there are a lot of Facebook groups run by business owners who are similar to our circle that have been closing their Facebook groups.Today we want to highlight the fact that we’re not going to speak for the people who did decide to close their groups, we’re literally just talking about why we decided to keep our group open and some changes that we made since that “change” in the Facebook group world. If you want to hear more about how we run our Facebook group and why it works for us, keep listening.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

They call her The Entrepreneur’s Secret Weapon and yes, we have her on the show today. Tracey Osborne, CEO of Empowered Fempreneurs, is here! Tracey started her decade long career as a Virtual Assistant and grew her business from $15,000 to 6-figures within only two years. During that time she has authored and co-authored three books, her latest being, Becoming A VA.Read the show notes at: https://bossproject.com/podcast/becoming-a-6-figure-va-the-entrepreneurs-secret-weapon Learn more about your ad choices. Visit megaphone.fm/adchoices