Strategy Hour | Online Marketing for Business Growth

We’re doing Q&A style today, but guess what the theme is? Yeah, you guessed it, Facebook!We asked in the group for you all to send us your questions about Facebook strategy and being successful on the platform, now that we kinda know a thing or two we feel that we can answer your questions and make sure you guys are on a good solid foundation about Facebook.We’re jumping right in so keep listening if you would like to know more about Facebook and how to use it as a tool in your business.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast, we have Dr. Beth Brombosz. Beth is an author, copy writer, content creator, and is the host of the Blogger to Author Podcast. In 2015 she turned some of her own blog posts into the book titled Yoga for Runners, which is now available on Amazon. Beth’s book has helped her build her platform as an expert in this field and she is passionate about helping fellow bloggers turn their content into a book so they can build authority in their niche, share their passion with the world, and earn passive income.In this episode, you’re going to hear all about that process. From repurposing your content to creating a book, to self-publishing, pricing, layout, and sales, Beth really breaks it down into an easy step-by-step process. Beth self-published her book in just 30 days! Proving that it’s totally doable, no-experience needed. If you’ve never written a book in your life, but are thinking about it, then today’s podcast is for you.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In Part I of Our Journey to Facebook Ads, we talked about video, text, and graphic. Today we are talking about all the nitty-gritty’s and diving into the different types of Facebook ads you’ll find inside the power editor. We will also be looking at the differences between conversion ads, engagement ads, and click through ads. Next, we will be investigating the value of the power editor and helping you to become a smarter booster.If you are wanting to start running your own video Facebook ads, we are also going to sharing the behind the scenes of our $37,000 and $97,000 launch videos, giving you some action strategy tips for getting professional videos ads on a small budget, and simply using what you’ve got. Still feeling overwhelmed? We’ve got you covered. Stay tuned to find out more about the free online FB Everything course that is sure toe make you kickass at doing these Facebook ads! Take a listen for this, and so much more.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re super excited for you to listen to this episode, we are joined with Tara Bosler of T. Bosler Writing. She’s a copywriter you all, for creatives, just like all of you. We’re super excited for you to learn from Tara and we want you to like, have your ears peeled out because there’s a funny noise in this audio that we’re not going to cut out and I want you to try to guess what it is before she says what it is because to me, it doesn’t sound anything like what it actually is. Suspenseful.Inside this episode, we’re talking about how to be authentic in your writing and how to use your conversations with not only your friends but your clients as Intel to use on the things that you spit out to the world, we’re talking about whether it’s okay or not to be grammatically correct and we get into some details about how to hire a copywriter. I know this sounds simple but Tara breaks it down to make it even better for you inside your business. I can’t wait for you to jump in and start writing some copy.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

For part one of Our Journey to Facebook Ads, we are diving into all the creative nooks and crannies of Facebook ads. Here we look at specific ads we ran and how they performed to ultimately answer the fundamental question of: Are Facebook ads worth it? Today, we’re looking at what worked specifically for our campaigns; what types of Facebook ads performed better for us (video or graphic), targeting cold audiences versus establishing warm audiences and tons of tricks and tips to maximize your Facebook ad spend.We went from knowing zilch about Facebook ads to knowing so much that we had to break this episode into two parts. If you are someone who is easily freaked by Facebook ads, don’t be, because, after this episode, you’ll realize it’s way easier than it seems and worth every darn penny! But before you even start running your ads let’s take a look at a few of the things you need to establish first.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re chatting with our friend, fellow unicorn and amazing red headed beauty Courtney Foster-Donahue. Courtney Foster-Donahue is an Atlanta-based four-time entrepreneur, business strategist who specializes in video content creation and Facebook marketing and advertising. Courtney helps entrepreneurs to win using Facebook through her new programme called Facebook Everything. With over 1.96 billion people around the world on Facebook today, why are so many businesses claiming Facebook is dead, turning away from Facebook Ads or not seeing any benefits in them? From Facebook page optimization, your business Facebook page, Facebook ads, to all the tiny tips to get you maximizing your reach and growing your business; on today’s show we’re busting the Facebook myths that will help you turn your business around!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

When people think of hiring they often think that it is a complicated, convoluted, crazy process. But the truth is, it really doesn’t have to be. On today’s show, we break down the logistics of hiring into five basic action steps. First, by recognizing the gap in your business. Secondly, by putting your feelers out into the hiring marker. Then, once you’ve got your list, narrowing it down to a promising employee selection. Next, negotiating pricing and then finally, locking it down with a contract. See, not too complicated, right?Today we’re going to give you the inside scoop into how we do this in our own business as well as give you the resources to enable you to free up some time, protect yourself and your employees and get everyone on the same page and #winning! Whether you’re an employer looking to hire or an employee looking to be hired, take a listen for some tips toward a more empowering experience.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we have on Trena Little who is YouTube queen. She has grown her YouTube channel, her audience with video content and it’s really impacted the way that she does business and the way that she engages with her people and she is breaking all of that down today.We are talking through the benefits of having your own YouTube channel. How to get over the overwhelm of creating video content, examples of ways to brainstorm awesome ideas, the exact process you should go through for setting up your YouTube and posting your video content and even some awesome was to get your videos to rank on Google. Trena is a powerhouse of information and we’re looking forward to sharing all of her great advice with you.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s show we literally take you behind the scenes of the biggest launch of our career! After two years of hard work and thinking about what we could offer the world that’s really going to change the landscape for creative entrepreneurs, we launched The Strategy Academy. We don’t think you guys realize the amount of excitement that we have to bring you this episode. Not only are we excited because it means the launch is over and we can finally breathe, but we are also excited because it’s the biggest launch of our career, ever! It also meant a lot of lessons learned, a lot of successful decisions, a few minor tweaks and pivots, and some crazy data and stats that absolutely blew our minds!A lot of people plateau because they don’t know how to automate and they don’t know how to grow a team. So we took everything a step further in the Strategy Academy and really gave people like a full blown roadmap! The launch took off in June this year and had some unexpected highs, some surprising lows and exciting turns! Today, we are giving you the launch breakdown 101. The data, the results and the digits — because you all know we hold nothing back — of our most recent $94,936 Strategy Academy launch. Hear how we did it and how you can do it to!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast we have Jessica Yarbrough and she is the Mompreneur coach, she is a successful entrepreneur, marketing strategist and business coach. She actually helps other women create high end coaching programs so they can create their own amazing enterprise.Today we’re talking about how to kind of shift your mindset to not only own your worth but charge big bucks for your offers. She’s talking about the best practices of whether you should charge hourly or package up your stuff in premium, high end packages. She’s talking about how she was able to build her six figure coaching business without fancy funnels, without a large email list or spending any money on ads. So you grass roots people who think that premium services, offerings or premium business is out of your reach until you like shot a whole bunch of money into it, I really think you’re going to like this one.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices