Strategy Hour | Online Marketing for Business Growth

Today we are recording a live version of us going through our monthly review sheet. What we’re really going to talk about is the process and we are going through the entire thing step by step, just as we normally do, so you guys can see how long it takes, what we talk about, what we ask ourselves, what are we looking at, what numbers are we pulling and we’re doing it in real time. We’ve pulled up the websites that we usually gather data from but we haven't crunched the numbers yet. We are doing it on air so you guys can see realistically how all this works.It’s August review and we use our worksheets that we’ve created for some awesome students of ours and our community and those are available in both The Follow Through Method and Rock Your Biz. We are going through our typical review of what we would do at the end of a month and then planning for the following month. This episode might be a bit different to listen to. We are testing it so do let us know if you love it or hate it at the end of it. So keep listening to hear how all this works!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast, we welcome personal branding and publicity strategist, Hope Brookins. After having her family’s personal story of building a house using YouTube tutorials go completely viral, Hope was able to leverage that opportunity into her own business success. Using this experience, Hope helps small business owners do the same thing. She helps them build their own brand story, take their media and take these opportunities so that they are perfectly positioned, polished and prepared to present themselves to the world.On today’s episode, Hope gives actionable steps to help you craft your own brand story and integrate it into your website and business. She also identifies the key features of a viral post and what you can do to every piece of content to help it have the opportunity to go viral, organically. Many people think “going viral” happens overnight but this is not always the case. It took Hope and her family two years of preparation for their story to go viral and Hope is all about having a carefully planned strategy to get you there. If you are looking for some great tips and actionable steps on how you can tweak your brand story to be more viral-worthy, then this episode is definitely for you. We can’t wait for you to hear her story!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are excited to tell you about a workshop coming up next Tuesday, September 12th. We are going to help you create a foolproof plan so you can literally conquer anything. Inside this workshop we are going from step zero to done and everything in between. We are going to show you the steps you need to take before you even think about being more product. On this episode we are going through some of the actual steps inside the challenge so you can start to see results right away and know that the stuff that we share and talk about is legit.We are also bringing it a step back into the workshop so we can help you create a good framework going forward. Finally, we will also be sharing a couple of saucy hacks that you can implement to make running your business on the go faster, easier, and more polished. Then, we are moving to “to-do list, done”, crossing them off because they are done. So we are going to talk about how other successful business owners look at their goals and their strategies and how they can work specifically for creatives. So how do you get there? Let’s jump in and take a look.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we welcome Renee Dalo of Moxie Bright Events. Renee is a southern California wedding planner and she is also the leader of the Los Angeles chapter of the Rising Tide society. Today’s episode is all about that icky word, “networking.” Renee has really used this practice to build her business from the ground up. To this day, over a decade later, almost 99% of her clients came from customer friend referrals. Networking has been vital to the growth of her business and Renee is extremely knowledgeable in this realm that we often don’t really know how to effectively tackle.In today’s episode, Renee gives us actionable steps that we can take away for avoiding awkward conversations and cultivating better networking practices. We talk about ghosts, being authentic, and why business is ultimately all about people. Whether you are in events planning or not, Renee has a lot of great tips for your business and personal life. So either way, if you just need a good belly-laugh, this episode is right up your alley. Take a listen!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are talking all things systems. Our main concept is all about working backward to achieve a goal. This may not be a new concept, but it is one of the topics we get the most questions about. So we are going to answer a bunch of the questions we have received about achieving your goals and tackle them head on! Often, identifying an end goal can be confusing, overwhelming and lead to a lot of self-doubts. Especially if your business is new. We are here to tell you why you need to have an end goal in mind, no matter where you are in your business.If the thought of reaching that goal makes you want to freeze, we want to show you how you can break your goal down into mini-tasks and work your way backwards to achieve it – without getting too dizzy. What if you’re close to a deadline and not even close to reaching your mini-goals? What do you do and how do you tackle it? This is what we’re going to be talking about today. This entrepreneur life is all about baby steps and we want you to know that you can reach your goal. So let us help you and take a listen!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we have our friend and ultimate boss babe, or should we say, legal babe, Christina Scalera on the show. We are super excited to get into this episode with you guys because today we are going to be chatting about something us creatives (honestly) don’t always think about. Now you’re wondering what that is, right?Well, Christina helps creative entrepreneurs and wedding professionals make lots of money doing what they love. She is also out to cause a Ruckus™ in the legal world with legal marketing that doesn't suck. Today she is here to help us, creatives, make sure that we are protected and making smart and safe decisions online and especially so in the world of collaboration.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are talking about the thing that we have created to help you get more organized, get your hot mess systems in gear and what you need to be thinking about, asking yourself and doing if you truly want to have a productive work day and system to get more done in your business, (yes, that was a mouthful). You might think that we’re going to come in here and talk to you just about Trello for Business, which is incredible. What we’ve noticed is that some of ya’ll that enroll in that amazing program still feel overwhelmed and you don’t know how to get all the shit you have right now into Trello in an organized manner. Well, we are here to help you not get stressed out and overwhelmed in the process.We made something for you. We could have recorded more content for the course, which we would, BUT we decided to do it a little differently. We put together a challenge for ya’ll to get your booty in gear, get yourself organized, have a plan in place, get your life in order, and plan for profit, plus then a system to keep it going over the long haul. Best yet, it’s FREE! You’re welcome. Our 4 Days To Sexy Systems is coming to you September 5th. Keep listening to find out more.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode we welcome Marissa Pane. Marissa is a life coach for women with depression and anxiety, who works to heal and inspire others. We have both struggled with mental illness throughout our lives and continue to struggle with mental illness. In this episode we talk through some of our own personal struggles with mental illness and give you some tactical ways to help you get through this, whilst running your own online business at the same time.We focus on your ‘why’, how to deal with frustrated customers, and how to not have them affect you so emotionally. We also get into journaling, what happiness means, and finding out what is taking away from your joy. Marissa has 15 ways to combat mental illness and today’s episode is about solidarity with women who “get it” and equipping you with the action steps to improve your wellbeing, your business and your life! So grab the tissues (or the wine) and take a listen!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Boss babes, you are in for a treat today. We are doing what we normally do after a launch. We are giving you all the nitty gritty details you won’t hear anywhere else. You are going to hear about ad spend, what we did, what we didn’t do, how much we made, all of what happened in our most recent launch which happens to be an affiliate launch for someone else’s course (not even our own program), that we just wrapped up in July 2017. If you have no clue what we’re talking about, go back to some of our older podcasts and give them a listen.After having so much success with FB Everything we thought it beneficial to our audience to hear how we went about doing an affiliate launch. We spent money to market someone else’s program and that’s what we’re going to talk about today so if you’re even a tiny bit curious, keep listening!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast we have Amanda Boleyn of She Did It Her Way podcast. Have you heard of her? Well, if you haven’t, she is a rockstar. She Did It Her Way has been named one of the "12 Best Podcasts for Entrepreneurs" and "Top 100 Best Websites for Entrepreneurs" by Forbes, and many more. Her podcast is dedicated to featuring savvy, female business entrepreneurs from across the globe. These female share their insights and journey so others can do it their way too.In this episode Amanda is sharing about something other than her podcast. We’re diving into how she’s been able to take her podcast journey and leverage it to further grow her business, in fact she’s opening up her first ever in-person summit, the doors are open and we’re talking all about the amazing experience that you can get in on this October. We’re also talking about pivoting and the challenges of growing a business and everything that comes with that.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices