Strategy Hour | Online Marketing for Business Growth

Hey everybody and welcome back to The Strategy Hour! We hope you’re as excited for today’s episode as we are because we have something special for your earbuds that we know you are going to love. Today we will be talking about email welcome sequences and how to do them right. It took us some time and few missteps to get our’s where it is today and we are happy to share all the blunders we made with you for you and your business’ benefit! We want to help you get your welcome sequence just right for your needs and most importantly to make it profitable, so buckle up!During this discussion, we’ll be guiding you through our history with our email tools and ideas and showing all our listeners just what worked and what didn’t. And at the end of the chat, we will be sharing something extra special that can take you one step further in your marketing so make sure to listen out for that. We cover the purpose and reasons for having a welcome sequence that is the bomb, we also do a deep dive on why our first welcome sequence was so bad! Imagine that! From there we share some of the reasons why it can be so difficult to get this right, especially in the beginning and we finish off by emphasizing what you should be focussing on when you are putting your sequence together. So let’s get all the way in!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s show is an extra special one. In fact, it was so special that we had to rerelease to all of our listeners because it was too good for just one run! This was a chat we had a little while ago with our friend, fellow unicorn and amazing red-headed beauty, Courtney Foster-Donahue. Courtney Foster-Donahue is an Atlanta-based four-time entrepreneur, business strategist who specializes in video content creation and Facebook marketing and advertising. Courtney helps entrepreneurs to win using Facebook through her new program called FB Framework. The company was previously, and in some portions of this conversation, called FB Everything, just so you do not need to be confused between the two.With over 1.96 billion people around the world on Facebook today, why are so many businesses claiming Facebook is dead, turning away from Facebook Ads, or not seeing any benefits in them? From Facebook page optimization, your business Facebook page, Facebook ads, to all the tiny tips to get you maximizing your reach and growing your business, we are covering everything. This re-run busts the Facebook myths that will help you turn your business around!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to the Strategy Hour Podcast everyone! Today we have a very special and meaningful episode with a wonderful guest that we cannot wait to share with you. Her name is Aimee Beltran and she started her own business and podcast called Irresistible Icing. We are huge fans and cannot wait to hear what Aimee has to say! Our guest has struggled with weight and body issues since she can remember and she has turned this difficulty into a source of support and care though her company. She always felt she needed to get to this idea of the perfect body but after years of bad experiences and self destruction, she realized there were other ways to live the life she was dreaming of. Aimee gives us the scoop on her five guiding principles that have helped her to start living an irresistible life. She takes us through these and gives us many other great insights and personal experiences. This episode is quite a deep one and we would like anyone with any history of body issues to be kind and caring to themselves while listening as we know these kinds of conversations can be very triggering. Nonetheless, there are some tears and lots of laughter during our chat and the overwhelming message that we and Aimee really want to bring to our listeners is one of body positivity and acceptance. And remember things do not always have to be perfect!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the show we’re talking The Kinda Crunchy Movement. You must be thinking, “What the french toast does this have to do with business?” Well, half jumping on a movement or half doing anything is freakin’ common and we think it only makes you human. But how can we identify those things and either make a decision that, it’s okay that you’re not going all the way or just decide that you want to make changes? Are you beating yourself up about some of the decisions you’re making or not making? Don’t worry, you’re not alone; We half-ass a lot of stuff!Now you’re thinking, “How does this relate to other parts of my life?” Today we’re identifying it and recognizing where we’re doing it and where we want to make changes for the better. The common highlighter we’re talking about is our own flaws and our own ways, because we aren’t quite full anything just yet. Also, there is power in calling stuff out on what it is, so let us call out all the bullshit that we still do and don’t do so maybe you can feel a bit more normal.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode we welcome wonder woman, super biz lady and all round badass Kit Cronk! Kit is part of our Think Creative Collective family and we love her entrepreneurial spirit as well. She is here today to tell us all about how she uses Redbubble and drop shipping for her business and how you might be able to do the same. Some of you may have heard of drop shipping but if you haven’t do not fear, all will be explained and become clear shortly! Kit has managed to come up with a great model for her particular artistic business and we cannot wait to have her share her expertise with you!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We have been working our booty’s off behind the scenes trying to set up something pretty epic in our business – the evergreen machine. So, in this episode, we’re finally ready to tell you about the pros and cons of this soul-destroying process and why it is so worth it! We all talk about financial freedom, we all want it, but you don’t always hear about the nitty-gritty testing, the waiting, the endless funnels inside the funnels and the unsurmountable self-doubt it takes pushing through to get there.Despite the many cons of evergreening, we managed to maintain our sanity, not kill each other, stick it out and evergreen a $2000 course online. The benefits of this have been more than we ever dreamed, and we want to tell you all about it, and how you can do it too, here today. If you are a six-figure business owner and are interested in evergreening one of your courses, then we want you to pay attention to this episode – it could just change your life.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast we welcome Amber Rae. Amber is an author, artist and speaker and has been called the “Millennial Motivator” by Fortune and "The Brené Brown of Wonder” by Mind Body Green. Amber’s work invites the truth that lives within us and helps you befriend your emotions and express your gifts. In this episode, we find out more about Amber’s new book titled, Choose Wonder Over Worry, where you’ll get a sneak peek into the book and some of Amber’s practices.These include: The Break Down Panic Attack, the Moving Across the Country to Change Your Life and the How You Actually Feel Your Feelings. We uncover a lot of techniques on how to deal with anxiety, worry, perfectionism and everything in between. Amber is here to help us let all that self-sabotaging sh*t go to live a better life – possibly our best life! If you want some action steps on how to make that happen, then this, right here, is the episode for you.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s Boss Talk question is: How do you think email marketing is changing due to new regulations? We all know the importance of email marketing, but the truth is that the state of email has changed a lot over the past few years and with the new data protection regulations, it is changing even more. Where is it headed and how are we going to have to adapt? Tackling this question here with us today, is our favorite regular, Steph Crowder.In this episode, we discuss the trending question, “Is email marketing dead?” and how you can make your emails stand out in a way that doesn’t make people kick you to their spam folder. We also discuss the power of in-person marketing, why talking to people like they’re human is the best tactic and how Abbie has been able to have a successful side business with no email marketing at all.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

There tends to be this thing that happens. This thing that has been happening for a while now. This thing where everybody tries to implement the exact same strategy, at the same time. What then ends up happening is that everybody starts to look, sound and feel pretty much the same. Have you noticed it? This is where things start to get icky and this icky-ness is what we’re going to be bringing to the surface today.In this episode, we’ll be highlighting some of the common mistakes we see businesses making today. We’re here to help you cut the crap, stop following fickle trends and really get back to laying the foundations of basic business practice. Here we’ll be walking you through our PANCAKES Method to help you identify where you are at in your business and how you can reach those upper-level results. If you need a reality check, a kick in the booty and an actionable gameplan to ground your business for the long haul – then you’re going to love this episode.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the show we welcome Abbey Ashley, founder of The Virtual Savvy. Abbey is a virtual assistant startup coach who is helping women all over the world start their online businesses and launch and grow their VA businesses to $5,000 per month and beyond! Ashley has been featured on Boss Mom, Smart Passive Income and NBC News – so you can image, this girl knows her sh*t! If you’re someone who can’t stand the 9-5 life, being a VA is a great place to start for anyone who is wanting to get their feet wet in the online world. But how do you get started?For anyone who is stuck, not knowing where or how to even begin tapping into the online VA space, then this is literally the episode for you. In this episode, Abbey provides so many fantastic ideas for you to get something off the ground as well as how to pivot, niche and scale your VA business so that you can totally crush it. After listening to this episode, you will be able to start making money this very week! So, take some notes and let’s get started.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices