Strategy Hour | Online Marketing for Business Growth

Hey all you wonderful Wonder Women! We have a super fun episode for you today where we will be talking about our experiences in volunteering and just how much we have benefited from these. Specifically, we will be going over the time both of us have spent in the Kansas City Junior League and the work we have been involved in there. As part of our general mission to help all of our amazing listeners find their power and move with strength through this world, we would highly recommend any type of volunteer work and have extra faith in the Junior League organization which has chapters all over the world. During this episode, we give some context to its work and how it operates.We chat about how many great things the organization has to offer, both to its recipients and participants. We then dive into some of the many lessons that we have learned over the last couple of years and Abagail shares her experiences working in partnership with the local animal shelter and anti-cruelty unit. This has been a particularly profound time for her and please excuse us if there are a few tears! Emylee also chats about her evolving position in the League and how trying new things has been such a rewarding process for her. We finish off by rounding up the multiple ways in which you and your business can grow through this type of involvement, a truly symbiotic relationship. So come with us and get inspired to help and grow!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everybody and welcome back to The Strategy Hour Podcast! We have a great episode in store for all of you biz unicorns that we think will be super helpful with a big part of everyone’s lives. Today we are going to be talking about communication, resolution, and how to have those difficult conversations that we all have to have sometimes. You know that when problems arise you have to deal with them in one way or another and that there are good ways and bad ways. Well, today we are going to be showing you one of the better ways to go about it. This episode was inspired by a speech by Sheila Heen from Harvard Law School that Abagail recently witnessed and needless to say, she was inspired. We hoped to pass on some of that inspiration to all our wonderful listeners so you can go out and be your best selves for the world!During our discussion Abagail leads us through some of the steps that Sheila outlined and we give some examples of what these steps can be from personal experiences. We talk about inner dialogue and intentionality and why certain attitudes lead to having the same fight over and over. We are really trying to help you find a better way to conflict resolution and the first part of that is definitely in the way you approach an issue. Abagail explains how stories play a huge role in the way we understand our own perspective and these stories that we tell ourselves often determine how a particular conversation will play out. We also offer some tips for more reading on the subject and look at the book that Emylee has been reading which is dealing with similar subject matter. Ultimately the message of this episode is to slow down and take some time to try and understand someone’s point of view rather than try and prove why you are right. We know! This can be difficult! But don’t you think the world would be better off with a little more understanding? We think so!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello, all you wonderful entrepreneurial unicorns and biz badasses! We have a really kickass buddy on the show today to share some great information and inspiring stories. Please help us welcome Kyrsten Sherwood from Copper Kettle! Kyrsten is here to tell us about her experiences hosting virtual, online summits and hopefully help you to think how you could possibly do it in the future! Isn’t that fun? This episode will get you started on thinking about how you can set up and run your own events and there is a ton of valuable information for those interested. So if you have ever wondered about doing something like this you will love what Kyrsten has to say!We also believe that online events, like Kyrsten’s summit, are a great stepping stone to bigger, in-person events, so who knows what you could be achieving in next to no time! In our discussion, we look at the differences between these types of events and which parts of the online overlap with real-world hosting. Kyrsten gives us some insight into Copper Kettle’s business plan and how her virtual summit now fits into that. From there she takes us through some of the setup procedures and how you might go about getting ready for an event before talking about the monetization of free online video summits. You are not going to want to miss this one! We promise!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another special episode of The Strategy Hour everyone! We are doing another round of our favorite thing, Boss Talk! We are lucky enough to have Steph Crowder back with us for this and you know how much we love it when she is around. This week we are asking each other what the top three things we wish we could outsource are. That’s right strategists, what are those jobs that you want someone else to do because it’s not your thing, you’re bored of it or you just have better ways to spend your time now that you are a boss?As our business has grown we have found we need and want more and more of the day to day stuff handled by other professionals, so we can have space for the most important jobs and all the rest of the good things that life has to offer. This is one of the blessings of growing a business, you get to choose how it transforms and shape its future according to your instincts and needs. This conversation covers the most fantastical desires we have as well as the most mundane, don’t worry we didn’t skimp on the things we wish we could have just a little different! Come with us on this journey of wishes and wonderment and think about what you may like to outsource in your biz!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s episode of The Strategy Hour is dedicated to all of your wonderful questions! We opened up the opportunity on our Facebook Group and have compiled a few of the questions to answer on the podcast, so we hope you enjoy our answers! We like to have these sessions from time to time because we owe so much to all of you, our family, and what way better for giving back than a little bit of quality time, right? So why not dive right in with us as we go deep?During this discussion, we answer questions on dream businesses, meeting each other, pivoting careers, our hobbies, health, confidence, new businesses, calendars and much more. As usual we try to be as honest as possible and give you everything we’ve got, because we know how much that little push of inspiration or motivation can do to get you on the track to success. Some of the big takeaways from this episode are following your heart and finding your own path, being kind and peaceful to yourself in the face of disappointment, pushing through challenges and taking opportunities when they present themselves. These are strategies that have worked for us and we are sure they can work for you too!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello everybody and welcome back to your favorite entrepreneurial podcast! On this edition of The Strategy Hour we have a very special guest in the form of Christine McAlister, founder of Life With Passion and author of the new book The Income Replacement Formula. Christine’s business is dedicated to helping hopeful entrepreneurs transition from their day jobs into owning the business of their dreams, and boy, do we love her for it! It is a challenge that almost all business owners have to face and doing it correctly can be so tricky, that’s why Christine’s service is so important!During the episode, we go over the steps that Christine lays out in her book and she details each step with enough to get you started and excited about this shift. We talk about mindset, marketing, visibility and much more that you are not going to want to miss! Our guest has one of the longest and most diverse lists of achievements we have ever seen, having been an Olympic broadcaster, horse mother, and raising service dogs, amongst other things. So do we even need to say how excited we are to have her here? We will anyway! The point of this episode is to start your journey to the point where you can quit the slog and start working on your passion full time, so jump right in and let’s get started!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to the podcast all you beautiful business unicorns! Today we are doing the monthly round-up and recap of July and we’ll be looking forward to August, so jump on board with us as we take this fun ride. We will mostly be talking about the funnels we have implemented and these helpful changes that we made to our website that have continued to improve our engagement and sales. We will carry on implementing more funnels as time goes on but mapping these ones out and seeing the positive results has been so exciting that we could not resist sharing these successes with y’all!As our business has grown it has become more and more complex to understand and map the journey our customers and new visitors make within it. It is, as always, vitally important to have a handle on these dynamics and it is always exciting to understand what efforts yield results and where you may be able to improve. It’s so invigorating to see how these funnels impact our programs and we can’t wait to see the growth in sales continue into the future! At times reflecting like this can be a be tricky or difficult and we may not always give ourselves a fair review, but please remember how important it is! When we see the numbers and the contrasts across the last months, it makes it all worth it!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to the Strategy Hour Podcast all you beautiful creatures! We have a great show in store for you today which we cannot wait for you to hear. We have an extra special unicorn joining us in the form of Haley Burkhead and she is here to tell us all about her business and her company called Profit Planner. Now we say this all the time on the Strategy Hour, but it is worth repeating, your profits really should be your highest priority, the money is what drives your business and you need to put that in the front seat!In our chat with Haley, we talk all about the way in which she has laid out her planner and how it can massively improve the way all of you run your businesses! Haley has so much energy and so many great ideas that we know you will be able to use immediately and will probably make you want to dig deeper into your planning methods. Haley gives us the whole break down on how the different levels of her framework and how each of these levels supports the next. Plus it is so fun and inspiring that we are pretty darn sure that after this episode you will not be able to wait to get started on optimizing everything you do! Throughout the episode Haley gives us steady reminders to keep you eyes on the profit prize and let everything fall into place around that. Great advice and something we urge you all to take to heart!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you know that things need to change but have no idea what it means? Do you often get anxious, overwhelmed, and don’t have a clue what you want? Well, you’re not alone! This is a common season that every entrepreneur goes through at one point or another and it’s something that can happen over and over again. We specifically feel this around content; it’s a weird mix of feelings where we don’t know what we like and we’re not too sure of what we don’t like. It ends up being a ton of back and forth and ultimately we’re left feeling overwhelmed.In today’s episode, we’re tackling this head on! We are getting a peek into Emylee’s brain and talking about some of her experiences with anxiety. We’re discussing how to redefine what we want, recognize whether it’s even something we want to be saying yes to, and finding some of sort clarity amongst the chaos. If this sounds like you and something you might be going through, keep listening to hear more!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey amazing TCC tribe! We are so happy to welcome you back to another episode of The Strategy Hour Podcast. Today we have long time favorite and past guest Jessica Eley here to talk about how you can make the important shifts in your life to be able conquer anything and everything. Apart from being one of our “bestest” people in the world, Jessica is a verified badass and has loads of great stuff to share in this episode so you are not going to want to miss this one! We promise! We’ll be talking about finding points of resistance and ease, how to build up your confidence and basically tearing your life apart so you can build it all up again, stronger and better than ever.Make sure to stay tuned to the very end as we will be making an extra special announcement about an offer you can take advantage of! But before we get there we will be having the type of conversation in which we wish all our listeners will be able to participate. Open, honest and self aware, these are the qualities that are going to take you from where you are now to where you want to be! We talk about that elephant that we find to be in the room just a little too much, this idea that if you are struggling with something you can just pour more money into it and then hope that some change will just miraculously happen. This episode is all about how you can do better by using your potential and taking action!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices