Strategy Hour | Online Marketing for Business Growth

Welcome to another episode of The Strategy Hour Podcast all of you wonderful and beautiful biz unicorns! Today we will be talking about something extra special and exciting and something we have been looking forward to spilling the beans on for ages! This episode is going to be all about our upcoming Boss Project Summit, that we are hosting in November. Are you as excited as we are? Because we have never really been this excited before. Today we will be giving you a quick overview of what the summit will include, a little behind the scenes, and then we will drop down into some more details about the event. Sound good? We think so!We give you the how, the why, and the where because we know you are going to want to know it all! We talk about which speakers we are most excited about, but really we are pretty crazy about all of them, we get into the reasons why it has taken us this long to get around to making this dream a reality and we talk about the magical All Access Pass that is vital if you want to get the most out of the summit. It’s hard for us to express just how great this event is going to be, but if you know us and know what our business and podcast is about, imagine that to the nth degree and you are getting close!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode of the Strategy Hour Podcast with your favorite business sisters! We have a great episode in store for you today in which we will be talking to our friend Parijat Deshpande about her experiences self-publishing an Amazon bestseller. Parijat is a high-risk pregnancy expert and decided to turn her work and wisdom into a book called Pregnancy Brain, which has quickly become a hit and is selling fast since it was published! We chat about what led to the writing and publishing of Pregnancy Brain and what that process was like, from start to finish.Parijat is a great example of someone taking their business and turning it into something else, namely a distributable and profitable outlet. This is one way that a one on one business can be scaled to create more revenue and reach. During our discussion, Parijat takes us through the lessons she learned over the last year and a half as she was able to very quickly move from deciding on creating the book to selling it. She really is an inspiration and we at TCC hope she can inspire you to reach your dreams and get your book out of your head and out into the world! We chat about editors, design choices, the writing process and the ups and downs of becoming an author. All things we know you are dying to hear about so without further ado, let’s jump right in!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Yes, you read that heading right! We feel like one of our dreams came true recently. We have been dying for physical products for God knows how long. Well, instead of developing our own products, which will probably happen at some point in the future, this feels like a major stepping stone in the right direction for us. We’re SUPER excited to announce it and we can’t wait to tell you all about it.We officially have our own online shop! You can literally go buy anything from there. It’s curated to have our most favorite items from the most important categories in our lives and it’s hosted on your favorite platform ever! If you want to screw this whole episode and rather go shop, you can — we won’t hold it against you! However, if you want to know more about it, listen up first and then you can go shop til you drop!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode of the Strategy Hour we have a very wonderful guest and conversation to share with all our listeners! We welcome Jennifer Mary of Apple and Pear Wardrobe and she is here to tell us all about how to curate your best wardrobe and the difference that it can make in your business and life in general. Funnily enough, Jennifer admits she is not the person who loves clothes more than anything, but she is obsessed with the difference they can make to our lives. At the end of the day, it’s all about what clothes mean to us and how they can make us feel. Because let’s face it, we perform much better when we are feeling good and we feel good when we look good, so really it’s quite a simple equation.We talk about compiling a great capsule wardrobe and decluttering your cupboard for a stress-free mind and less decision fatigue. We also get into how to really dress according to your needs and to make the right impression. Jennifer shows how you can easily increase your levels of productivity and happiness by just making a few changes to your dressing habits and looking the part. A big takeaway from the episode is the idea that you can make a statement wherever you are with how you dress before you even say anything and when you are showing up for you biz, you really want to show up in the right way!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever been stuck with ideas and you just didn’t know if they were right for you or how to put them into action? We’ve been getting tons of questions from you all out there, most of the question being along the lines of, “How do you guys know when a product or a launch is the right thing to do?” and “When do you reassess and change things and how do you actually know that something isn’t quite right?” We’re here today to tell you about our past experiences and how we got to figuring it all out.In our experience, we’ve always just kinda “did it” and generally made it happen. There haven’t been many ideas that have come up and ultimately didn’t end up being created. We’re digging into how we originally started and how we knew it was the right choice for us, where our heads were at along the process and what you can do turn your vision into daily actions. From idea to conception to sale, we’re giving you both parts of our system. Be sure to keep listening to find out more!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to The Strategy Hour everybody we hope you are excited about today’s episode because we sure are! Today we are chatting with Haley Williams about selling a business when you realize that you might not love what you are doing. This is an experience Haley had with a project she had been running for the last seven years only a few months ago! This can obviously be quite a difficult process and that is what this chat is all about. Making tough choices that are the best for you. It took some time but Haley found the clarity she needed to feel good about her decision and has not looked back since.There are a number of choices that are available to us as business owners when these feelings arise. One of the options is to just shut down the business completely, which is quite drastic but is sometimes necessary. The second option is to think about changing the way you work and how the business runs and the last is to let go of it and have someone else buy and take care of it. The last of these is what Haley did and she found it was a lot about letting go of the identity she had come to correlate to her business and realizing that she was more than that part of herself. Even at TCC, we are also slowly finding our way through this dynamic and learning to value ourselves beyond the work we put into our jobs. So come along for this important journey and hopefully you can come out the side inspired and ready for any necessary changes.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to The Strategy Hour Podcast everybody! We are so happy to have you and can’t wait to share another batch of super useful biz info with our beautiful tribe. We thought it would be a good idea to let all of you know what our day to day work looks like and how we actually spend our time working. To do this we are going to look back a bit, and see how things started, what we did in the beginning and then run through the developments over the last few years and see how our processes have evolved. Sound good? We thought so!A lot of what a successful business is, is the day to day dealings and schedule and how you spend your time. If you can figure out effective planning and calendar solutions you are halfway to realizing your dreams, at least that’s what we have experienced. This podcast has been a great way of measuring our progress and we have plenty of old episodes that deal with related content so make sure you are all up to date on those! Today we’ll be delving into our separate schedules before joining forces in 2015, and then show how our relationship and partnership has continued to mold the way we work up until now. So without further ado, let’s get right into it!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to The Strategy Hour Podcast all of you wonderful and beautiful business badasses! We are so excited about today’s show and believe us when we say it’s and extra special one. Our guest today is Alma Omeralovic, who we met a few months ago when Amanda Boleyn brought her out at a speaking event and she guided a group of us through a meditation. We both felt an instant affinity with her and immediately and excitedly asked if she would join us on the show for a taste of what her mediation practice has to offer. So today we have a 30 minute, uninterrupted meditation, guided by Alma, followed by a short discussion on our experiences and questions. Sounds great, don’t you think?This is an episode you may want to come back to a few times, depending on your needs. If you do not make it through all 30 minutes the first time, that’s okay, just go at your own pace. We recommend marking when the actual meditation starts in the audio so that you can skip directly to that part each time you would like to practice it. Another point we would like to make here, and something Alma mentions in our discussion, is that you do not have to have some perfect environment or situation to begin. We often might put off something like mediation because we do not have a perfectly serene, empty room, Alma says one of her favorite places to meditate is on the train or at the airport! So no excuses! Just try do as much as you can and see how you feel, it will definitely be a learning experience. So make yourself comfortable, find a gentle seat and keep an open mind.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey all you beautiful people! Welcome back to The Strategy Hour Podcast. Today we are going to be talking about something that have we implemented recently that was a great help to us and it might just be something you can use too. We’ll be talking about community managers and what this role means, why it is different from a brand ambassador or a group moderator and why you might want to think about employing one. We have a big old free Facebook Group that is currently about 20k members strong. And then we have two paid, private communities and it is for these that we implemented this role of community manager.  We’ll be talking about what differentiates these positions and why both are useful in their separate iterations. As these groups and communities grow, they change and shift, like anything. We want to continue to make sure that we can provide for all the members in the best possible way. We want everyone to have a great experience and for this experience to continue to improve and progress as the members grow. So we heard from a couple friends about how they were using community managers and how useful they were finding it. At first we were a bit confused by the title but once we looked into it we thought it was worth a try and it most definitely was! We’ll be talking a bit about the application process for this and how we defined the role and we also somehow segue into a section on baby sling fashion. We promise it is on topic, kind of! Anyway, for all this and more let’s dive right in!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you unsure of what you are doing or where you are going? We know the feeling! We want to talk about these things with you! On this episode of The Strategy Hour we are talking about the crippling effects of fear and anxiety. We are here to tell you that everyone feels these things at different times and you need to be kind to yourself when these scary feelings come around! It is the unknowingness and feeling unsure that makes it so unbearable most of the time. But if we can talk about and acknowledge what is going on maybe we can make some progress and take a little more control of our lives. Come on sister, we know you got this!Emylee feels that she has an unhealthy fixation on the amount of time she has left before she dies, something that can become overwhelming and paralyzing. This can stop her from achieving the exact goal that these fears arise out of, wanting to be impactful and do great things. She feels like she is not sure what do next and how to go about getting over these hurdles. Abagail, on the other hand, finds that she is stuck more in the present than on the future. She ends up settling for the dissatisfaction and inaction of not having any more to give and just wants to put her feet up and do nothing. We are sure all our listeners have all their own worries and concerns that effect them in different ways and we really feel for all of you and hope that this episode can be the beginning of some important conversations towards better managing these issues.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices