Skool Stories

Dave Donoghue is a guitar teacher from Ireland who won the Skool Games using some super unique LOCAL strategies like:- Putting up posters in his local village- Offering a giveaway to his contacts on WhatsApp- And talking to people in real life 😂In this episode he also talks a lot about the importance of:- Getting super specific on who you serve- Finding "Skool friends" to walk the journey together- And the importance of keeping things simpleCheck it out :)

Calvin Hollywood, digital creator and community-builder known for creating engaged online communities. He covers onboarding tactics like personal DMs and profile-based welcomes. He discusses framing communities as connection-first, using levels and leaderboards to boost retention, cohort-based conversions, and smart freemium-to-paid funnels.

Haley Schrope, community operator who runs onboarding, rentals, and ops. Ryan Schrope, real estate entrepreneur who teaches funding deals and building active income. They talk about building a freedom-first community, launching from free to paid, distribution without big social media, designing systems that scale, annual pricing to reduce churn, and living and running their business from a truck.

Tracy Pleschourt, life coach and co‑founder who brings mindset and group‑coaching expertise. Gracie Pleschourt, dating coach and co‑founder who scaled a Skool dating community to about $50k/month. They discuss moving from 1:1 to scalable community work. They explore building brotherhood for men, why dating feels harder today, and using lived experience plus mindset to craft practical, community‑first programs.

Jason Olofsen's passion is making friends with strangers. Thanks to Skool, it's now also his full-time job.We caught up with him in LA to find out:- How he actually get customers- Why doing what you love scales faster than you think- And how he makes money without complicated funnelsCheck it out!

In this episode, Robert Venter, a passionate language teacher from South Africa, shares his journey of building a successful Spanish learning community. He discusses innovative methods to reduce churn, his unique Layers Method for prioritizing high-frequency vocabulary, and how live TikTok sessions led to rapid revenue growth. Robert also reveals marketing strategies that transitioned his hobby into a burgeoning business, as well as ambitious plans to scale to $100K/month. His insights on community-led learning and the importance of relevant language skills are both practical and inspiring.

Nate Herk, founder of AI Automation Society and a Skool Games winner, shares insights on building a thriving community of 180,000 members focused on no-code AI automations. He discusses how simplifying his course content improved retention and led to significant monthly earnings of $230k. Nate explains why he chose Skool for its user-friendly features and reflects on turning YouTube viewers into engaged community members. He emphasizes the importance of passion and community as a way to enhance learning, mental wellness, and human connection in a tech-driven world.

Sam Ovens, Co-Founder and CEO of Skool, shares insights on building passionate online communities. He reflects on the inspiring rock from Sedona that reshaped his vision for Skool, advocating for passion-driven ventures over quick profits. Sam discusses the platform's growth challenges and the introduction of a $9 plan to empower hobbyists. He emphasizes intimacy with customers as a guiding principle and the importance of simplicity in product design. With humor and heart, he illustrates how quirks and community engagement can lead to genuine connections.

Daniel Harrison and Alexander VandeLaar just put on a legendary Skool Event in their hometown.Skoolers from all over the world flew to be there... and helped raise $107k for charity 🤯We caught up with them in LA to find out:- How Skool makes IRL so easy and fun- Creative ways to use the Affiliate Feature- And the power of collaborating with other SkoolersCheck it out ❤️P.S. Here's the giving-pledged-affiliate link to Daniel & Alexander's community: https://www.skool.com/lfg/about?ref=ef9ab8589baa43298d5b59362e460ae0

Skool Stories is back!To kick off Season 2 we caught up with Andrew Kirby, Claire Quinn and Evelyn Weiss to chat about:- The first "Skool Baby"- How they got started on Skool- And why 2026 will be the year of communityCheck it out,