Skool Stories They make $40k/month while living in a truck...
Feb 26, 2026
Haley Schrope, community operator who runs onboarding, rentals, and ops. Ryan Schrope, real estate entrepreneur who teaches funding deals and building active income. They talk about building a freedom-first community, launching from free to paid, distribution without big social media, designing systems that scale, annual pricing to reduce churn, and living and running their business from a truck.
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Validate Demand With A Free Community
- Do start with a free community to collect demand and validate what people actually ask you for.
- Ryan DM'd everyone who asked him questions, hosted free calls (50 people), then repeated popular trainings to build demand.
Network Beats Followers For Early Growth
- You don't need a huge social following; you need a network of relationships and repeatable distribution.
- Ryan grew by sharing deals in niche Facebook groups, answering DMs, and becoming a standout helpful member.
Experiment Broadly Then Optimize For Lifestyle
- Try many funnels and ruthlessly scrap what fails until you find a mix that matches your lifestyle goals.
- Ryan and Haley tested calls, trials, monthly/annual pricing, ads, and tools then kept only what preserved their freedom.