Skool Stories This 23-year-old makes $230k/month on Skool
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Jan 8, 2026 
Nate Herk, founder of AI Automation Society and a Skool Games winner, shares insights on building a thriving community of 180,000 members focused on no-code AI automations. He discusses how simplifying his course content improved retention and led to significant monthly earnings of $230k. Nate explains why he chose Skool for its user-friendly features and reflects on turning YouTube viewers into engaged community members. He emphasizes the importance of passion and community as a way to enhance learning, mental wellness, and human connection in a tech-driven world.
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Find Your Ideal Customer By Talking To Members
- Do collect member data and talk to active users to define your Ideal Customer Profile (ICP).
- Nate used forms and member conversations to discover who upgraded and who got the most value.
Beginners Are The Biggest Market Now
- Nate expected advanced users but discovered most people are beginners in AI automation.
- Serving beginners expanded his addressable market and shifted product design.
Showcase Weekly Wins To Drive Conversions
- Do showcase weekly wins from paid members in the free community to drive conversions.
- Nate pins a weekly wins post plus a short testimonial video to make success visible and subtle CTAs work.