Proof to Product
Katie Hunt
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products!
Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life.
If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you.
Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity.
Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.
Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way.
Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources
Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life.
If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you.
Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity.
Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.
Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way.
Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources
Episodes
Mentioned books
Jul 22, 2025 • 12min
402 | 5 Big Mistakes I See in Product Catalogs (and How to Fix Them) with Katie Hunt
Today on the podcast, I want to talk about your wholesale catalog. Your wholesale catalog is the most important sales tool in your wholesale toolbox. Yet simple mistakes may be costing you a lot of money and a lot of headaches. So this week, I want to talk about five common errors that I see when I'm reviewing catalogs for clients so that you can avoid making these same mistakes. As a quick background, I have done thousands of catalog audits for our Paper Camp students and my advisory board mastermind clients. Yes, thousands. Looking through this volume of wholesale catalogs, it really gives me a unique viewpoint, one that mirrors the experience of buyers. I can easily spot red flags in wholesale catalogs, but I can also spot unique and innovative trends. Many of these things are things that we teach in our Paper Camp program. My team and I know what buyers are looking for and how to structure your wholesale catalog so that you can convert more of these prospects into actual customers. We want you to convert to more sales. We will also want you to make it easy for your wholesale customers to purchase from you. That means optimizing each page so that it does a good job of selling your products when you're not there. Today's episode is brought to you by our Is Wholesale Right for You private podcast! This free 12-part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today! SIGN UP You can view full show notes and more at http://prooftoproduct.com/402 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp
Jul 15, 2025 • 29min
401 | Going From 20 to 120 Wholesale Accounts with Carley Hussain, Parcel Island
Carley Hussain, founder of Parcel Island and creator of colorful, pun-driven cards and gifts, grew her wholesale presence from about 20 to 120+ stores while working full-time. She talks about using Faire, automated email outreach, clear brand voice, project management with Asana, inventory and launch planning, and building strong local retail relationships.
Jul 8, 2025 • 53min
Celebrating 400 Episodes: Getting Candid About Podcasting, Resilience, and Business Growth with Katie Hunt
Hey friend, it's Brittney Lynn. I know you're likely expecting Katie Hunt and I promise she is featured in this episode. If we haven't met before, I am Katie's publicist and I am also the podcast producer of this very podcast. We wanted to do something special for the 400th episode of the podcast, so we decided to turn the tables and I'm interviewing Katie. We discuss Katie's favorite part of the podcast recording process, advice she'd give to herself when she was just starting out, the real cost of running this podcast, and also the Proof to Product business as a whole, examples of times when she felt stuck in business and what she did about it and so much more. This was such a fun episode to record, and we really hope you enjoy it. We are excited to hear the feedback from the episode and don't worry, Katie will be back in the host seat next week. Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit. Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners. Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you'll get early access to enroll. SIGN UP FOR THE WAITLIST You can view full show notes and more at http://prooftoproduct.com/400 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp
Jun 24, 2025 • 2min
We're on Summer Break!
The Proof to Product team is practicing what we preach and we are going on summer break for the next two weeks! We will be back in your ears soon and we are so excited about our upcoming episodes, including our 400th episode! In the meantime, we are gearing up for another round of our Paper Camp program which will start soon. We only run Paper Camp twice a year, so if you are wanting to learn how to start with wholesale, click here to join the waitlist (we sell out every time!) Have a great two weeks and we'll see you soon!
Jun 17, 2025 • 15min
399 | A Peek Inside Paper Camp - Our Alumni Panel with Janine Kwoh, Jesse Regis, and Lucia Saisse Morris
When we have our eyes set on a specific business goal, something like selling wholesale, it is incredibly beneficial to hear from people who are a few steps ahead of us in the process, which is why we close out every round of our Paper Camp program with an alumni panel. I want our students to hear from their peers. In today's podcast episode, we're sharing a portion of our alumni roundtable with all of you. This alumni panel features Janine Kwoh from Kwohtations, Jesse Regis from Virgins on Fire Candle Company, and Lucia Saisse Morris from Lucy Loves Paper. Each of these Paper Camp alumni shares details about their brand, how many stores they're working with, what has been challenging about growing wholesale, and more. Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit. Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners. Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for the next round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you'll get early access to enroll. SIGN UP FOR THE WAITLIST You can view full show notes and more at http://prooftoproduct.com/399 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp
Jun 10, 2025 • 16min
398 | How Do I Know If I'm Ready to Exhibit at a Wholesale Trade Show with Katie Hunt
Practical criteria for deciding if you should exhibit at wholesale trade shows are explored. Costs and budgeting for large versus regional shows come up. Readiness topics include product validation, wholesale pricing, catalogs, logistics, and handling bigger orders. Alternatives and next steps are suggested like visiting shows, shared booths, or prepping with a focused coaching program.
Jun 3, 2025 • 35min
397 | How to Achieve More by Learning Less with Pat Flynn, Smart Passive Income
Pat Flynn, entrepreneur behind Smart Passive Income and author of Lean Learning, shares how to cut noise and learn with intent. He discusses balancing curiosity with focused work using 20% play time. He explains just-in-time learning, embracing imperfection, building momentum with voluntary pressure, and the power of community and mentorship.
May 27, 2025 • 27min
396 | Prioritizing When Everything Feels Urgent with ADHD Coach Skye Waterson, Unconventional Organisation
Skye Watterson, an ADHD strategist and founder of Unconventional Organisation, helps business owners improve focus and prioritization using neuroscience-backed systems. She discusses common ADHD challenges like task initiation and working memory. Short, practical approaches covered include brain dumps, a 'focus filter' for true priorities, sensory motivation tricks, and tailored SOPs to scale without burnout.
May 15, 2025 • 44min
395 | Navigating Profit Margins, Burnout, and Tariffs with Jessica Totillo Coster, eCommerce Badassery [Part 2]
Jessica Totillo Coster, an eCommerce consultant and podcast creator who helps product brands with online and wholesale strategy, joins to dissect how product businesses actually make money. They unpack revenue mix trends, founders not paying themselves and how to start fixing that, burnout and balancing life with business, and concerns around tariffs and supply chain disruption.
May 13, 2025 • 35min
394 | How Product Business Owners Are Leveraging (and Missing Out On) Email Marketing with Jessica Totillo Coster, eCommerce Badassery [Part 1]
Jessica Totillo Coster, an e-commerce and email marketing strategist for boutique product brands, joins to dissect the State of the Product Industry survey. They explore how SKU counts relate to sales. They debate why some sellers still lack websites and why owning web real estate matters. They dig into how product brands use email marketing and which platforms are trending for product sellers.
